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Marketing Services, Social Media, Direct to Consumer
Experienced Wine Industry Marketing
Winery Advisor promotes wine country businesses online with direct to consumer, revenue generating marketing that gains new customers, builds traffic and increases sales. For wineries we focus solely on increasing direct to consumer sales. We promote wineries, tasting rooms, wine related businesses and hospitality partners with effective, low cost, Internet marketing and consulting services.
Marketing Services
-Winery Promotion on www.CaliforniaWineryAdvisor.com and www.OregonWineryAdvisor.com
-New Media Video Production - Low cost videos desgined for your website, blog, emails, Facebook and Youtube
-Article, Newsletter & Copy Writing
Social Media
-Create Custom Social Media Accounts - Twitter, Custom Facebook pages and Winery Blogs
-Online “Live Tasting” Events - Experience a Virtual Wine Tasting
Tasting Rooms
-Tasting Room & Wine Club Sales Training
-Marketing Material Upgrades - Tasting Notes, Order Forms, Wine Club Brochures
-Tasting Room Consulting
Winery Advisor focuses solely on the wine industry and wine country businesses.
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Online Marketing
Wine Country photographer Will Chubb reviews the work, experience and the quick results from work performed by Barrie Cleveland at the Winery Advisor.
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Lake County Wine Adventure - 4 minute version
New Media Video Production example from recent Lake County event.
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One Minute HD Wine Country Event
New Media HD Video Production example
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Gregory Graham Winemaker & Grower
New Media Video Production example
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30 Second Hawk & Horse Introduction
New Media Video Production example
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Sales Training for increased direct to consumer tasting room sales
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Virtual Tasting Events - Creatively promote your brand and sell your wine
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Social Media Management Services - Let us tweet, post, upload, and regularly add content to your pages
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Custom Facebook Pages integrate your social media, website & winery. Add BUY NOW buttons for your wines and products.
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Winery Advisor Client List
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TURN SOCIAL MEDIA INTO SALES with custom Facebook pages.
Sell your products and services with Facebook pages that display customized tabs with colorful images, text and even BUY NOW links to your websites online store. Grow your fans and engage your consumer with custom pages along with expert social media instruction or management. We create and can manage social media for you and train your staff. Rates are reasonable. Send us an email at info@wineryadvisor.com or call us at 805.543.1363 and we can show you how to build your business with custom Facebook pages.
News Archive
Online Marketing
15 January, 2012
Online Marketing "Report Card" - Free Analysis
Are you getting the most from your online marketing efforts? Find out with our Online & Social Media Analysis. We will review the elements and quality of your website, social media platforms, your company's overall online presence and make recommendations for improvement. The report is not a automated product but a personal review by one of our two Internet experts.
Internet and Social Media interactions are key components for a successful sales strategy. Complete the simple Free Online & Social Media Analysis form and we will email you the report with specific recommendations and analysis. Questions? Give us a call at 805.543.1363.
7 Steps To Grow Fans - Make your Facebook and Social Media pages work for you
02 December, 2011
More Fans – More Interactions – More Sales.
 Why do we want more fans?
Every time a fan comments, “likes” or interacts with your fan page it is broadcasted to the News Feed of all of their Facebook Friends. Lots of interactions will signal to Facebook that this is important information and it will be included on a fan’s News Feed. Each fan can have hundreds or even thousands of Friends. If only 10 of your fans interact with an event notice, photo, video or simple text type message, that information can show up on thousands of peoples Facebook News Feeds — and can be furthered shared with multiple levels of additional friends. This is how your information, special offer or call to action, can go “viral” spreading quickly to many people.
Seven Ways to Grow Your Facebook Fans
1. Have multiple influential users invite all of their friends to become fans of the page. If you can get 20 people each to invite 100 users, and encourage these users to invite their own friends, your fans will quickly grow. Use incentives if necessary – contests, rewards for joining, etc.
2. Leverage your other online resources including email lists, websites, blogs and any other place you have a digital presence. Start to call them to action to join your fan page. Add Facebook links to the homepage of your websites, add a link in employee emails, place links in your email and newsletter marketing. The key is to funnel enough subscribers to the page where a natural cycle of growth begins by virtue of more people becoming fans.
3. Leverage your “offline” media. Include promotions and calls to action in your printed advertising, brochures, press releases and telephone messages.
4. Make special announcements on Facebook first creating a place for the most up-to-date information.
5. Offer “exclusive to Facebook Fans” discounts and invitations.This can be done with coupon codes, mentions in your tasting room or business or using QR codes or matrix barcodes. (To get a free QR code for your business, contact us.)
6. Consider targeted Facebook and Google advertising. This can give your page a quick boost of fans. Targeted ads focus on your potential customers.
7. Continually update page content. More content on the page is going to be more content for users to interact with. Users’ consistently engaging with fresh content is the key component to growth. By reaching into the news streams of individual users your brand can start to grow fast if your content is worth reacting to.
Tasting Room Sales Training - Club, Case & Wine Sales
20 November, 2011
Schedule a on site sales training class designed specifically for your winery brand, staff and winery culture. This 90 minute class will give your tasting room team the tools and techniques to increase your club and wine sales. They will learn and understand the differences between the hard sale and the appropriate product offer with the Winery Advisor 5-Step Sales Training Plan. The program includes a pre-class management interview, custom sales materials, class presentation and followup. Rates are reasonable and results are quantifiable. Contact us for references and to learn more information on building your sales team. Info@wineryadvisor.com
Free Report - Grow & Engage Your Facebook Fans
09 October, 2011
Facebook is an excellent Direct To Consumer tool that, when used properly, will grow your club membership, tasting room traffic, online wine sales and event attendance. We will send you a free report to help you grow and engage your fan base and can help you grow your business. Email us at info@wineryadvisor.com or call us at 805.543.1363 for your report. We can also put togther a cost effective social media plan of action that will build your business.
Turn Social Media Into Sales
11 August, 2011
TURN SOCIAL MEDIA INTO SALES. Make your Facebook and Social Media pages work for youand help sell your products and services. Build your fans and engage your consumer with custom pages and expert instruction. We create and can manage social media for you and train your staff. Rates are reasonable. Drop us an email at info@wineryadvisor.com or call us at 805.543.1363 and we can show you how to build your business.
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Trade Show
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Information
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Midwest Grape & Wine Conference
09 Feb, 2012 to 13 Feb, 2012
St. Charles, MO | 356 | WINERY ADVISOR 5 MINUTE ONLINE ASSESSMENT & REPORT CARD. Visit booth 356 (right side back wall) and we will review:
- Your Website (optimization, design, store, page rank, keywords, mobile)
- Your Social Media (Facebook page, newsletter, blog)
- Online Presence (Google, Yahoo, Bing Directories, Yelp, Youtube)
This free service will outline how you compare to your competitors-- and what opportunities may be available to grow your sales.
We are always ready to talk and offer advice. We focus completely on wine country businesses. (We will be offering limited time show specials for website upgrades, social media and mobile optimization services.) |
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Expires On
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Offer Details
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We keep our overhead low to offer our clients high value services by the project, the package or by the hour. We have discounts for clients who are "Advisor Favorites" on our winery directory services.
Custom Facebook Pages - Rates start at $250
Add new pages - WIne Shop, Join Our Wine Club, Visit Our Tasting Room and more to your Facebook account.
Promotional Packages - California Directory
"Advisor Favorite" Online Winery Promotion - $620 for six months
Winery Publicity Package - $995 for six months of online promotion
Social Media Package - Custom Facebook pages, Twitter account and blogs, call for pricing
note: 10% discount for 12 month term
Oregon & Washington Directories have special discounted rates. Contact us for details. 805.543.1363
Additional Services
-Upgrade promotion on our winery directories - rates are $75 - $95 per month
-Monthly contracts for managing your social media starting at $195
-Article and press release development - $395
-Tasting Room Sales Class Training- starting at $595
-New Media Video Production - starting at $895
-Tasting Room Sales Materials and Media Kits (contact us for rates)
-Website, Wine Club, Tasting Room Consulting - $95 per hour
-Top of the Page Local Google Search Results - $195 per month
“CWA is the best value for tasting room promotion on the Internet.
It is easy to navigate and we have already seen great response.”
“Yesterday, we have a delightful group of guests visit us from South Dakota. They had traveled up and down the California Coast and had done most of their wine research on California Winery Advisor.com. They chose Morovino as their stop in Avila because of the reviews and the “advisor favorite” designation. Our total sales to that group will cover the cost of our advertising on California Winery Advisor for the next couple of years. Yippee!”
-Andrea Bradford, Morovino Wines, July 2009
“Barrie Cleveland is the mastermind behind the California Winery Advisor website. Through his website I have tons of inquiries to visit our winery…”
-Jaime Glenn, Marketing Director, Villa San-Juliette
I just want to say that your presentation yesterday was great - just the right amount of information, and very positive about how it will benefit us. I still have some of our managers talking to me about it today. They were charged up.
- Phil Davis, Director of Marketing, Twin Pine
“Their website drives the customer to our tasting room and then the sales seminar refines how we present our product – making the California Winery Advisor one of the best advertising buys around.”
- Jennifer Salisbury Rucks, Salisbury Vineyards
“The CWA tasting room sales training is an incredible value and was appreciated by our new staff as well as our seasoned veterans. The exit interviews were very useful.”
- Rotta Winery
We are very pleased being associated with CaliforniaWineryAdvisor.com and appreciate your support.
-Susan West, Jada Vineyards & Winery
“Working with CWA was a great experience for our event and organization. Between the various web postings, banner ads, and itineraries, we saw a significant increase in traffic to our site. This was a GREAT way to cross promote our events and CWA will be on the top of our list for future promotions.”
-Kris O’Connor, Executive Director, Central Coast Vineyard Team
Partial Client List
Jada Vineayrds
Vineyard & Winery Management Magazine
Olivas de Oro Olive Oil
Saltonstall Wine and Olive Oil
Kenneth Volk Vineyards
Villa San Juliette Winery
Vina Robles Winery
McKeon - Phillips
Pomar Junction Vineyard
Six Sigma Ranch Vineyard & Winery
Zoller Wine Styling
Peachy Canyon Winery
Ecluse Vineyards
Lone Madrone
Will Chubb Photography
Jada Vineyards
Lions Peak Wines
Talley Vineyards
Jan Kris Winery
Veris Cellars
Autry Cellars
Gregory Graham Vineyards
Morovino
Rotta Winery
Salisbury Vineyards
Byron
Twin Pine Casino & Hotel
Ewood.com
Rocca Family Vineyards
CIty of Pismo Beach
TravelPaso.com
Sonoma - Loeb Wines
Inn at Churon Winery
Onion Crunch
Mobile Solar Power
Download(s):
Recent Testimonials from Winery Advisor Customers
“CWA is the best value for tasting room promotion on the Internet. It is easy to navigate and we have already seen great response.”
“Yesterday, we have a delightful group of guests visit us from South Dakota. They had traveled up and down the California Coast and had done most of their wine research on California Winery Advisor.com. They chose Morovino as their stop in Avila because of the reviews and the “advisor favorite” designation. Our total sales to that group will cover the cost of our advertising on California Winery Advisor for the next couple of years. Yippee!”
-Andrea Bradford, Morovino Wines
“Barrie Cleveland is the mastermind behind the California Winery Advisor website. Through his website I have tons of inquiries to visit our winery…”
-Jaime Glenn, Marketing Director, Villa San-Juliette
I just want to say that your presentation yesterday was great - just the right amount of information, and very positive about how it will benefit us. I still have some of our managers talking to me about it today. They were charged up.
- Phil Davis, Director of Marketing, Twin Pine
“Their website drives the customer to our tasting room and then the sales seminar refines how we present our product – making the California Winery Advisor one of the best advertising buys around.
- Jennifer Salisbury Rucks, Salisbury Vineyards
“The CWA tasting room sales training is an incredible value and was appreciated by our new staff as well as our seasoned veterans. The exit interviews were very useful.”
- Rotta Winery
We are very pleased being associated with CaliforniaWineryAdvisor.com and appreciate your support.
-Susan West, Jada Vineyards & Winery
“Working with CWA was a great experience for our event and organization. Between the various web postings, banner ads, and itineraries, we saw a significant increase in traffic to our site. This was a GREAT way to cross promote our events and CWA will be on the top of our list for future promotions.”
-Kris O’Connor, Executive Director, Central Coast Vineyard Team
Getting visitors to your tasting room is only part of the process to be a successful tasting room. Your sales team needs to have the tools to appropriately present your brand and sell your wine and wine club. We have developed a successful training program where we come to your location and present a custom sales class specific to your tasting room needs. Our Winery Advisor 5-Step Sales Training provides hands on help, sales training to increase club, case and bottle sales. References provided.
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