Recent Articles
Wine Industry Expo – 73% Sold and Selling Fast!
Wednesday December 5, 2013 Sonoma County Fairgrounds, Santa Rosa, CA View Our 2013 Exhibitor List The 2nd Largest Wine Industry Trade Show in North America is Selling Fast! 73% Sold! The 2013 North Coast Wine Industry Expo is expanding in its second year to accommodate an additional 120 booths making it the second largest wine [...]
New WIN Members in April
Please welcome the newest members to the Wine Industry Network. The Wine Industry Network continues to grow as more and more industry buyers and suppliers realize the possibilities that a 24/7 online trade show offers. While the online trade show at www.wineindustrynetwork.com has unlimited space and always welcomes new members, the North Coast Wine Industry [...]
Video Marketing Goes Viral
From Vineyard and Winery Management Magazine, Sep-Oct 2012, by Tina Caputo, editor-in-chief. Conceptualizing and creating effective winery videos You might think you already have enough to do without adding video production to the pile – and you’re probably right. But before you dismiss the value of video, consider these stats: By 2013, video will account [...]
Disease Free Vines – Guaranteed!
Duarte Nursery Stock Tests Free of Red Blotch Virus Location: Hughson, CA Web: www.duartenursery.com WIN Profile: Duarte Nursery Printable PDF Version Duarte Nursery, the largest permanent crops nursery in the United States, has announced that its 2013 and 2014 grapevine material has tested free of red blotch associated virus and is now available for purchase. [...]
New WIN Members in March
Please welcome the newest members to the Wine Industry Network. The Wine Industry Network continues to grow as more and more industry buyers and suppliers realize the possibilities that a 24/7 online trade show offers. While the online trade show at www.wineindustrynetwork.com has unlimited space and always welcomes new members, the North Coast Wine Industry [...]
North Coast Wine Industry Expo; Registration Open!
2013 NCWIE Exhibitor Registration is NOW OPEN! This is it – Exhibitor Registration is now Officially Open! The 2nd Annual North Coast Wine Industry Expo is over 61% full and on target to sell out! We don’t want you to miss your opportunity to be a part of the 2nd Largest Wine Industry Trade Show [...]
Why people share content on social media
Part of the key to understanding social media, is understanding why people share content. Today’s customers are constantly checking their Twitter, Pinterest and Facebook feeds. Think about this: not everyone goes to your website each day, but over half of Facebook users log onto Facebook each day. Your business needs to be able to tap [...]
Labeling Rules Specific to Vineyards, Orchards, Farms, and Ranches
One way a winery can run afoul of labeling regulations is by including specific information that is prohibited by federal law. This was a topic of interest at the firm’s recent presentation to attendees of the Midwest Grape and Wine Conference and Trade Show hosted by Vineyard and Winery Management in St. Charles, Missouri. Fundamentally, [...]
Master Your Brand with SocialNetGate – Social Media Made Easy
SocialNetGate: Your Social Media Gateway Location: San Rafael, CA Web: www.SocialNetGate.com WIN Profile: SocialNetGate Printable PDF Version Social media has become an increasingly powerful marketing tool to connect and build relationships with your customers, solidify brand loyalty, and create effective ambassadors for your business, but without it, competing brands will soar ahead in sales and [...]
Member Newsletter nº 1
President’s Message Let me begin with a huge “Thank You” to every one of you for being part of the Wine Industry Network. WIN has grown to over 350 members with 30,000 subscribers, and we’re adding to the network every week. As buyers continue the shift in how they gather information we’re proud to be [...]
North Coast Wine Industry Expo 2013 – Second Largest in North America
Second Largest Wine Industry Trade Show in North America The first North Coast Wine Industry Expo (NCWIE), December 5th 2012 was a resounding success, and with numerous requests for booth space, Wine Industry Network decided to expand the trade show adding over 125 new booth spaces to accommodate the demand. NCWIE is tremendously grateful for [...]
Spotlight: Duarte Nursery
Proactive Commitment to Clean Plant Health Location: Hughson, CA Web: www.duartenursery.com WIN Profile: Duarte Nursery Printable PDF Version Since its inception in 1989, the Modesto-based Duarte Nursery, Inc. has been a company way out in front of current technology when it comes to plant health. Duarte Nursery is the largest, permanent crops nursery in the [...]
Spotlight: Randox Food Diagnostics
RX Monaco: Fully Automated Solutions for High Quality Wine Testing Location: Kearneysville, WV Web: www.randoxfooddiagnostics.com WIN Profile: Randox Food Diagnostics Printable PDF Version The epic harvest of 2012 requires top-notch analysis to develop high quality, vintage wines – and Randox Food Diagnostics has perfected a state of the art, fully automated and cost-effective wine testing [...]
Grapevine Red Blotch Associate Virus (GRBaV)
When was GRBaV Virus Discovered? During the 17th scientific meeting of the International Council for the Study of Virus and Virus-Like Diseases of the Grapevine (ICVG) held at UC Davis, October 7-14, 2012, scientists from Cornell and UC Davis reported the discovery of a new grapevine virus. Dr. Keith Perry, Department of Plant Pathology of [...]
First Wine Industry Expo and Conference Draws Over 2,000 Attendees
In addition to the trade show, the event hosted four sold-out conference sessions presented by some of the most experienced members of the wine and grape industry. Interactive panel discussions focused on everything ranging from vineyard operations to marketing and sales. The reaction to the speakers, topics and information presented was extremely enthusiastic and plans for expanding the educational sessions at next year’s event is already underway
Shortage of Farm Workers to Worsen
In an industry where tradition is as sacred as the soil that gives life to the vine, the winemakers have adapted modern technologies, such as the new, “Optical Eye Sorting Grapes”, with one goal in mind– to bring more quality wine with each harvest, to more people around the world, for less cost. Technology is [...]
Wine Industry Network Announces the North Coast Wine Industry Expo
Printable PDF Version Written by Jim Brumm George Christie, Founder and President of Wine Industry Network (WIN), has had a number of requests over the years from wineries, suppliers, and local associations in Sonoma, Napa, Mendocino, Marin and Lake counties to produce a trade show for the region. They felt that given the number of [...]
Wine Education – Keeping Up and Staying Ahead
Printable PDF Version Written by Jim Brumm Like many other industries today, the wine industry is changing rapidly. New innovations and evolving technology can make it difficult to keep up. Many smaller wineries are started by entrepreneurs that love wine but know little about running a wine business. Fortunately, there are courses available to experienced [...]
New Wine Industry Trade Event to Focus on North Coast
WineIndustryNetwork.com Announces Regional Trade Show & Conference Healdsburg, CA, July 24th, 2012 – The Wine Industry Network (WIN) today announced the launch of a new trade event, the North Coast Wine Industry Expo, scheduled to take place on Wednesday, December 5th, 2012 at the Sonoma County Fairgrounds in Santa Rosa, CA. “Over the last two [...]
Spotlight: BSG Wine (Formerly Beverage Supply Group)
Printable PDF Version A Productive Response to the Wine Industry From BSG Wine Wine yeast strains have been studied for decades. It wasn’t until recently that significant innovations of three new yeast strains were developed by Phyterra in collaboration with Dr. Linda Bisson of the University of California, Davis. Following is the featured interview with [...]
Oak Alternatives – A Matter of Economics
Printable PDF Version Written by Jim Brumm When it comes to winemaking, the phrase “oak alternatives” is somewhat of a misnomer. In winemaking, there really is no alternative, is there? Oak and wine go together like Burns and Allen, like a wink and a smile. Though other woods have been tried in the past, oak [...]
Vin Couture Wine Lounge – A New Approach to Wine Tasting
Vin Couture Wine Lounge doesn’t look like a tasting room. There is no tasting bar. Large, arched windows look over Healdsburg Avenue and the beautiful town square and throw lots of natural light onto furniture that ranges from comfortable, contemporary couches with stainless steel and glass tables between them, to rustic, wooden chairs and tables. Art adorns the walls and soft French music plays; it is a place that beckons one to linger.
Visitors, instead of standing at a bar, are seated together and assisted by one of Vin Couture’s wine experts. Instead of telling visitors what is being served, the wine experts at Vin Couture carefully interview their guests about their preferences.
Wine bar or wine lounge: If you were a visitor to wine country, which would you prefer?
Point of Sale Systems: Time to put the cash register out to pasture.
Printable PDF Version Written by Jim Brumm Back in the day, a cash register in the tasting room represented cutting edge technology. A register could keep track of the daily cash and reconcile sales receipts with a total at the end of each day, streamlining record keeping. But times change; today most wineries are marketing [...]
Wine Industry Network Continues Rapid Growth
WIN expands direct marketing network to 300+ supplier members Healdsburg, Calif., May 31, 2012 – The Wine Industry Network (WIN), today announced that their supplier membership surpassed the three hundred member mark and has increased monthly since launching just over two years ago. This milestone is a major validation of WIN’s direct marketing model and [...]
Tasting Room Merchandise – Building Your Brand and Boosting Profits.
Printable PDF Version Written by Jim Brumm These days, companies that are marketing to a younger crowd often employ something called “street teams.” These teams are made up of groups of young people in the company’s target demographic that are paid to take a product out on the streets or any place where their customers are, [...]
7 Ways to Grow your Facebook Fans
Every time a fan comments, “likes” or interacts with your fan page there is a good chance it will be broadcasted to the News Feed of all of their Facebook Friends. Lots of interactions will signal to Facebook that this is important information and it will be included on a fan’s News Feed. Each fan can have hundreds or even thousands of Friends. If only 10 of your fans interact with an event notice, photo, video or simple text type message, that information can show up on thousands of peoples Facebook News Feeds — and can be furthered shared with multiple levels of additional friends. This is how your information, special offer or call to action, can go “viral” spreading quickly to many people…
Winery Construction and Expansion – Success depends on good planning.
Printable PDF Version Written by Jim Brumm If you have been thinking about building a new winery or expanding your existing one, there is a lot to consider before starting. It entails more than simply finding available space and putting up a building. In the world of winery construction the difference between a happy, successful conclusion [...]
Why Using a Recruiter Makes Sense
Your top financial officer just quit and left you with a gaping hole in the management team. Your winemaker just told you she’s moving to New Zealand at the end of the month. You had to let your sales manager go because he can’t get along with the rest of the staff. What do you do now?
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