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LIVE WEBINAR- DTC Sales Training- TO HAVE AND TO HOLD- Romancing Your Wine Club

DTC SNAP TRACK- TO HAVE AND TO HOLD- Romancing Your Wine Club
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Loyal, committed customers drive 67% more sales than new customers.  While many wineries invest the most time, staff and marketing dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve.   This 30 minute live session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark into your wine club program.  Using personalization, segmentation and simple 80/20 marketing logic, this session will provide some thought provoking ideas which will help drive longevity and keep your customer romance alive.  Each registrant receives an Action Workbook to capture best practices, tips and techniques which can be implemented within each unique business model. 

 

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