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463 Technology Way
CA, 94558
United States
(206) 772-2612
Janet Tupper

Mercantile 12 | Genuine Goods for the Wine Country Traveler

We make gifts that celebrate wine country and allow your visitors to take home a memory of their happy place.

With a sophisticated, modern-vintage line of flour sack tea towels, drinkware, totes, apparel, wine accessories, and more, Mercantile 12 has quickly become a wine country favorite from California to Oregon and Washington.

Our designs evoke that sense of rustic luxury that wine country travelers resonate with, and our products make for a unique and useful gift offering. Mercantile 12 makes trend-forward products at ideal price points for tasting room retail, wine club retention gifts, and branded custom merchandise.

Perfect for wineries, boutique hotels, gourmet markets, visitors centers, and any destination for the oenophile!


Customize for your Winery, Hotel, Destination, or Event

We can adapt any of our designs, on any product, to feature your name, location, established date, logo, or any other desired details. Our in-house design team can work with you to add your logo to our Valley Map, or add your name and date to Happy Place, or say Cheers to your winery. View our Customization Guide to learn how we do it.


Market Totes
Market Totes
Featuring two interior pockets for holding wine bottles, our best-selling canvas tote is perfect for shopping at the market.
Morning Mugs
Morning Mugs
Flour Sack Tea Towels
Flour Sack Tea Towels
Rolled, tagged, and tied with ribbon, our tea towels arrive adorably packaged and are a cinch to merchandise attractively. They're perfect for drying wine glasses, as they leave no lint behind.

News Archive

Holiday Sale on Rustic Wine Bottle Gift Bags
30 November, 2017

Rustic Wine Bottle Gift Bags
Holiday Special!While Inventory Lasts!
Bundle an offer with a case of wine, or sell in sets.Mercantile 12Canvas Coverstitch Wine Gift Bagsmake wine instantly giftable! Take advantage of holiday deals on the below styles!

Normally Wholesale $5/MSRP $10...
Shop our holiday volume discounts!
20% Discount on 24-60
24 for $100
(normally $120)
25% Discount on 60-96
60 for $240
(normally $300)
30% Discount on 100+
100 for $350
(normally $500)

Sweatshirts for fall in wine country!
17 October, 2017

Chilly nights, cool sweatshirts!

The key to climate control in wine country? Cute layers!

Ashot days turn to brisk nights, be prepared for your visitors who are looking for something cozy to throw on as those chilly sunset temperatures roll in. Adding Mercantile 12 sweatshirts and hoodies is the best apparel roll-out for fall—your customers can leave with a fashionable, comfortable, premium quality piece that they'll wear in any season!
Plus: we can print any of our designs on any of our apparel styles at 36 pieces!


Cork Trucker Caps with Wine Country Patches
04 September, 2017


The classic mesh trucker cap meets wine country style....

with Mercantile 12's Cork and Mesh Trucker Caps featuring our fan-favorite designs on woven patches. Breathable, unisex, and perfect for scorching late summer days in wine country, the Cork Trucker Cap shows off the wine country love with our Vintage Napa, Vintage Sonoma, and State of Wine patches.

Shop all of our caps!

Let's talk WINE CLUB!
21 August, 2017

What works for retaining existing club members?

The love for your wines—and your brand—are already there. A visitor fell in love with your tasting room, then signed up for your wine club. How do you help rekindle that happy memory of their tasting room experience?

Including Mercantile 12 gifts with wine shipments adds value and thoughtfulness that will retain and incentivize your members.Enhance the connection with your members by gifting wine stopper sets, board coasters, foil cutters, flour sack tea towels, or wine glasses in their anniversary shipments!Any of our collections, from Happy Place to Cheers, can be tailored to incorporate your logo, name, or tagline to beautifully highlight your brand. 

Flour Sack Tea Towels
08 August, 2017

Flour Sack Tea Towels from Mercantile 12 are a wine country best-seller. Why? They dry wine-glasses lint free, they come adorably rolled & tied, and are printed in launder-friendly water based inks.

Let's go Stemless for summer!
26 June, 2017


Stemless wine glasses

With Mercantile 12 Stemless Wine Glasses.

Perfect for picnics, because they won't tip on grass.

Perfect for parties, because they're only $7.50 MSRP.

Perfect for rosé, just because we said so!

Mercantile 12is your resource for high-quality, trend-forward merchandise for tasting rooms, gift shops, hotels, gourmet markets, corporate gifting, & more. 

TOTE BAGS perfect for Spring/Summer!
24 May, 2017

Mercantile 12's best-selling Market Totesare perfect for wine country.

Featuring two interior pockets for holding wine bottles, they're great from the tasting room to the farmers market.

Customizable, popular, and utilitarian, Market Totes are an awesome wine country gift at under $30 MSRP.



Silicone Bottle Cap sets are the ideal under-$20 wine gift!
03 May, 2017

At MSRP $16, our set of 3 Silicone Wine Bottle Caps are what wine lovers instinctively pick up at tasting rooms and gift shops.

A practical and easily packable gift at the right price point makes a great POS item at retail, and is an awesome wine club retention gift!

The sets can be personalized, by either customizing a cap, or picking your own set of 3 from our in-stock designs.

Call or email us to order! (206) 772-2612 or



introducing new CAPS & APPAREL!
30 March, 2017

Meet Mercantile 12's new Spring 2017 Apparel line up, featuring updated classics, trend tees, and caps. Soft cotton blends, contemporary cuts, and trendy caps with patches are a perfect fit for wine country. Get your gear for spring!

View the line at

Updated pricing is listed on our website:


Title Name Email Phone
President Janet Tupper (707) 927-1712
Territory Manager, Central Coast David Ebers (805) 205-0646
General Info For general inquiries (707) 927-1712
Adobe Acrobat File

Adapt any of Mercantile 12's wine country designs to feature your winery, hotel, or destination!

Apparel & Caps
Everyone adores our updated classic shirts, trend tees, hoodies, and caps. Soft tri blends, contemporary cuts, and flattering neutrals are a great fit for wine country. Our apparel features high quality, long lasting water-based printing, and our caps are adorned with woven patches.
Wine Accessories
From awesome board coasters and silicone bottle caps to elegant pewter bottle coasters, Mercantile 12 offers wine accessories for all price points and occasions.
Our mugs and tumblers are American made ceramic with our signature matte finish and a distinctive, sturdy handfeel. Our aluminum water bottles and stemless wine glasses are perfect for tasting rooms and wine club giveaways.
Canvas Totes
From our Market Tote, with two interior pockets for wine bottles, to our Heavyweight Canvas Tote, ideal for the pool or as an everyday bag, our tote assortment are perfect fits for the wine country lifestyle. Versatile, practical, and constructed of high-quality canvas.
Flour Sack Tea Towels
Rolled, tagged, and tied with ribbon, our tea towels arrive adorably packaged and are a cinch to merchandise attractively. They're perfect for drying wine glasses, as they leave no lint behind.