Milestone Events Group, LLC logo


Facebook Pinterest Facebook


181 Concourse Blvd., Suite C
Santa Rosa
CA, 95403
United States
Marshall Bauer

The Wine Industry's Largest Site and Event Management Group Promising Less Work, Less Stress, Less Cost and More Revenue

Milestone Event Group is the marketing expertise and professional event management behind a network of highly successful winery and other scenic wedding sites. 

While many wineries rely on events to augment revenue and sales, increased site competition has impacted their ability to maximize permitted event capacity. Milestone Events Group helps deliver wineries maximum event revenue and wine sales while eliminating their investment in time, staff and site marketing. 

With a diverse portfolio of properties in the Milestone network, we attract more leads for all our partner properties, more easily fill their event capacity, use sophisticated benchmarking to keep their sites competitive and manage each on-property event with the best team of event professionals in the region. The goal is to assure events always work for the winery, instead of wineries always working on events. 

Learn more about joining the Milestone Network

What Milestone Delivers

Venue and Site Marketing and Promotion

Milestone Events Group venue partners rely on our expertise and in-depth knowledge of the current events marketplace. We assure each site is properly promoted and marketed when potential clients are seeking information. Our partner wineries and event venues receive the benefit of constant Search Engine Web Optimization and Milestone's extensive online advertising efforts that lead to a maximizing of permitted event capacity.


Event Management

Milestone Event Group's network of wineries and event sites are assured their property and brand are properly cared for and enhanced as a result of Milestone's event management philosophy and clearly defined procedures that put the venue's interests first by taking a hands-on approach to all event planning and management.


Metric and Research Reports

Each member of the Milestone event site network receives quarterly reports detailing site inquiries, site tours, and bookings with comparisons to the most up-to-date benchmarks. These reports help provide clear indicators as to what is working or in need of improvement to be competitive in today's marketplace. In addition, partner wineries receive reports with feedback from both vendors and event clients on what they are doing that works and what does not work.

News Archive

New Milestone Events Report Uncovers Robust Sonoma County Events Economy Also Facing Challenges
21 November, 2019

New Report from Milestone Events Group Based on Survey of Sonoma County Event Vendors

(Santa Rosa, CALIF)—A survey of Sonoma County events vendors conducted by Milestone Events Group has uncovered a robust and growing local events and wedding industry that also highlights the economic advantages Sonoma County wineries have over those in Napa County, where wineries may not generally host weddings. The Milestone Events Report is the first to offer insights into the workings of a key element of the Sonoma County economy.

The Milestone Report on the marketplace for Sonoma County events vendors can be downloaded at:
Over 60% of the caterers, wedding planners, photographers, entertainers and others that service events in Sonoma County reported that their businesses are growing. Additionally, 60% of survey respondents reported that 40% or more of their business is conducted at local wineries, indicating the critical economic nexus between wineries and events in Sonoma County.

The Milestone Survey was conducted in September and October prior to the devastating Kincaid fire and asked an extensive array of questions concerning the state of the events marketplace, the marketing requirements vendors face, out-of-county competition, the role of social media and digital marketing, and more.

Among the findings outlined in the Milestone Report are:

  • The Sonoma County events/wedding market is growing
  • Competition from out-of-county events service companies is growing
  • Labor issues and price competition are important concerns for event vendors
  • Weddings (particularly at wineries) represent a significant source of revenue
  • Sources of new business come primarily from venues and other service providers
  • Instagram is the most important social media platform for event vendors

“Working with numerous wineries and event vendors, we saw an events marketplace in Sonoma County that was rapidly changing, which led us to conduct the survey and issue the report,” said Milestone Events Group president Marshall Bauer. “Our goal here is to provide important information and data to those who conduct, service and regulate events in the County so that policymaking and marketing going forward is not done in an information vacuum.”

Milestone Partners with Russian River Vineyards on Event Management and Venue Marketing
19 September, 2019

Sonoma County’s Milestone Events Group Partners with 
Russian River Vineyards on Event Management and Venue Marketing


—Venue Management Firm Addresses Increasingly

Competitive Sonoma County Event Marketplace—


(Santa Rosa, CALIF)—Milestone Events Group today proudly announces a new partnership with Russian River Vineyards in which Milestone will oversee marketing of the winery’s event venues and manage events at the iconic Sonoma County winery property. The new partnership with Russian River Vineyards brings Milestone’s Sonoma County portfolio to eight properties for which it manages venue marketing and event production.


“We are thrilled to be working with Milestone,” said Debbie Timm (Tasting Room Manager). “I have partnered with Milestone at other times in my career and they were wonderful to work with, they are real pros. It was also key for us at RRV to find an event partner like Milestone that understands how events can and should extend and reflect a winery’s brand and wine sales.”


Russian River Vineyards is located in Forestville in the heart of the Russian River Valley and traces its farming origins to the late 19th century. In 2008, fourth-generation farmer and aspiring winemaker Giovanni Balistreri, under the tutelage of award-winning veteran winemaker Anthony Austin, set out to reclaim the rich history and enormous untapped potential of one of Sonoma County’s finest wine-making estates.


As a venue for community events, corporate retreats, weddings and celebrations, Russian River Vineyards provides a stunning rural setting with capacity for 125 guests who can enjoy a welcoming estate that includes a farmhouse, redwood grove and vineyard setting.


“Russian River Vineyards is a perfect fit for a partnership,” said Marshall Bauer, Milestone Events Group president. “In an environment where DTC sales are becoming more competitive, our goal is to let the winery focus on what it does best—make wine—as we thoughtfully manage Russian River’s events at its truly special venue”


Russian River Vineyards joins Hawkwood Hill, Thunderbird Ranch, Copain Wines, Paul Mahder Gallery, Pellegrini Wine Company, Sbragia Family Vineyards and Valley of the Moon Winery as members of the Milestone Events Group’s Sonoma County portfolio of event and celebration spaces they market and manage.


Milestone Event Group’s growing portfolio of high-end Sonoma County event spaces benefit from the company’s expertise in venue marketing and sales, along with its extensive event management experience. Partner venues like Russian River Vineyards are able to focus on growing grapes and making wine, while Milestone helps augment company revenue by maximizing events and event wine sales in an increasingly competitive North Bay events marketplace. For More information about Milestone Events Group visit:

Sonoma County Winery Event Management Firm Signs Two New Venues
19 August, 2019

August 16, 2019


(Santa Rosa, CALIF)—Milestone Events Group announced today that it has added two new venues to its network of winery event sites it markets and manages in Sonoma wine country.  With the addition of Hawkwood Hill in Petaluma and Alexander Valley’s Thunderbird Ranch to its portfolio of properties, Milestone Events Group now provides wedding and event site management and services to seven diverse properties located throughout the County.


Founded in 2014, Milestone Events Group works with wineries and event sites throughout Northern California wine country to provide marketing and professional event management with the goal of maximizing event revenue and wine sales for the properties they help manage.


“We are ecstatic to be working with Hawkwood Hill and Thunderbird Ranch, both of which are stunning event sites that provide flexibility and multiple options for weddings and corporate events,” said Milestone President Marshall Bauer.


Spanning over 240 acres in the rolling hills five miles west of Petaluma and founded more than 25 years ago, Hawkwood Hill equestrian estate is a magnificent property of hills, meadows, ponds and lush grounds. With a capacity of 250 guests and 100 vehicles, it is the perfect wine country locale for weddings, corporate retreats and community events.


Founded in 1962, Thunderbird Ranch is a sprawling private retreat located just outside the wine country town of Healdsburg. Possessing a western theme with a classic white barn, historic train cars, various lawn and staging areas all nestled among expansive oak trees, Thunderbird Ranch provides accommodating space for 250 guests of weddings, corporate retreats and civic events.



Hawkwood Hill and Thunderbird Ranch join Copain Wines, Paul Mahder Gallery, Pellegrini Wine Company, Sbragia Family Vineyards and Valley of the Moon Winery as members of the Milestone Events Group portfolio of event and celebration spaces they market and manage.


Milestone Events Group’s approach to managing its portfolio of event sites turns on its expertise in efficiently marketing and attracting inquiries and bookings in an increasingly competitive North Bay wedding and event marketplace. In turn, Milestone then deploys a team of event management experts who work with clients to assure the venues exceed client expectations, further enhancing the site’s reputation as well as wine sales in the case of winery venues.

For more information about Milestone Events Group see



Russian River Valley, Sonoma County



Petaluma, Sonoma County



Healdsburg, Sonoma County



Santa Rosa, Sonoma County



Geyserville, Sonoma County



Healdsburg, Sonoma County



Glen Ellen, Sonoma County

Title Name Email Phone
President Marshall Bauer
(707) 833-7343
Dir. of Operations Leslie Fravel lfravel@milestoneeventsgroup.c

The Milestone Team



Marshall Bauer brings to his role as President of Milestone Events Group a highly successful, 30-year career in sales and marketing. Between 2003 and 2013, Marshall built Wine Country Party & Events into the largest event rental business in the North Bay. Marshall founded Milestone Events Group in March 2014. He lives in Healdsburg with his wife, Leslie and a large golden retriever.







LESLIE FRAVEL — Director of Operations

Leslie Fravel was first exposed to the hospitality industry at a young age, working as a hostess on the weekends at her parent’s restaurant in Virginia. Leslie moved to the Santa Rosa area to attend college and began working at a local catering company, where she soon knew she had discovered her passion. Over the next 12 years, Leslie oversaw the production of more than 600 events at one of the North Bay's premier catering company's before joining a local winery as Director of Hospitality. In 2013, she joined and helped found Milestone Events Group.




LESLIE BAUER — Creative Coordinator/Venue Design

Following graduation from Stanford University, Leslie spent her early career in technology sales and sales management before embarking, with her husband Marshall, on a career in the hospitality services industry. As Co-owner with her husband Marshall and Design Director at the largest events rental company in the North Bay, she and her team were responsible for introducing a catalog of unique “Wine Country” specific looks and products that became the benchmark for excellence in this area. Leslie’s experience ensures the Milestone clients’ experience exceeds their expectations