COMPANY PROFILE

PETERSON TRUCKS

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CONTACT INFO

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Address

3710 Regional Parkway
Santa Rosa
CA, 95403
United States
Phone
707-328-9315
Fax
Primary
Larry Broderick

Peterson: Family Owned and Operated Since 1936.

The Peterson Strategy is centered on our company's most important asset: our customers.  From the core values that form the base of our strategy to the vission that motivates our performance, every aspect of Peterson is dedicated to providing you with excellent service.  Peterson offers a wide range of equipment and services because we understand how complex and competitive your business is.

 

We offer a life-long relationship focused on creating value for our customers and helping them succeed-whatever road they are on.  And as our greatest ad most coveted asset, YOU deserve the best possible product and service available.  That is precisely why Peterson and International are a perfect fit.  This partnership has brought together two proud, all-American companies that have been industry leaders for decades, providig you not only with superior products, but also the customer service you deserve.

Peterson Trucks: Now Serving Your Bay Area Trucking Needs


As the Bay Area's official International Trucks Dealer, Peterson Trucks is dedicated to providing Northern California commercial vehicle fleets with a full line of trucking products and services. With highly trained technicians, an unmatched parts inventory, and state-of-the-art repair shops at multiple locations, Peterson Trucks can help you maximize the profitability of your fleet.

We offer a full line of new International trucks, Idealease lease and rental services, and an assortment of used commercial vehicles. All makes and models commercial truck repair, maintenance, and parts are available from any Peterson Trucks location.

Our Santa Rosa Parts and Service Deparments are conveniently open from 7:30am to 11:30pm Monday - Friday.  We also offer contract mobile service, so your trucks are being serviced at your site while they are parked for the night.  Our mobile service trucks are set up to do almost everything that we do in our shops.  Our technicians are fully trained and highly skilled.  They are not merely preventative maintenance providers, they are truly problem solvers.  Remember there is no need to be located close to us - we will come to you.

Call us today at 707.576.1616

Dump Trucks
Dump Trucks
5 and 10 yard dump trucks available for sale
Water Trucks
Water Trucks
Water trucks available for rent or sale
Flatbeds
Flatbeds
16\', 20\' and 24\' flatbed trucks available for lease, rent or sale
Idealease Safety & Compliance Seminars
Idealease Safety & Compliance Seminars
Sign up for an Idealease Safety & Compliance Seminar near you! Some topics to be covered are: Electronic Logging Device regulation, Safety technologies available, Driver qualifications, Drug & alcohol testing regulations, FMCSA & CSA updates.
Peterson Safety Seminar
Peterson Safety Seminar
Peterson Trucks teams with Idealease to provide safety seminars to our customers covering a wide range of pertinent topics. We hope to see you at a future session!
Visit Peterson Trucks at the WIN Expo for FREE!

Peterson has been in business since 1936. We understand the Northern California region, and all the challenges that come with operating here.We understand your needs and will work quickly to get you the right equipment for your application. Whether you need daily, weekly, or monthly rentals, we’ve got you covered. 

See us on December 5 at booth 453 and we can discuss what you need. Use our promo code PET804 to get in for FREE!

 

News Archive


Why Rent from Peterson Idealease?
08 October, 2019

WE ARE LOCALLY OWNED AND OPERATED
Peterson has been in business since 1936. We understand the Northern California region, and all the challenges that come with operating here.
We understand your needs and will work quickly to get you the right equipment for your application. Whether you need daily, weekly, or monthly rentals, we’ve got you covered.

SAFETY & COMPLIANCE
Peterson has their own training facility where we offer on-going training on CARB compliance, changes in the rules and regulations surrounding the BIT program, how to survive a BIT inspection, etc.  We also provide technical training, if you have your own technicians, as well as “Train the Trainer” sessions. 

WE HAVE THE NEWEST RENTAL FLEET 
We have 223 rental units and over 80% of the vehicles are 2018/2019  model year.  We have everything from 19,500 GVW to 80,000 GVW.  All of our 26,000 GVW trucks come with an automatic transmission.  Our customers are all commercial accounts, so our equipment is built for commercial use. Our fleet includes: Class 8 Tractors, Bobtails, Reefers, etc.

MOBILE SERVICE
All maintenance is included.  We have shops in Fortuna, Santa Rosa, San Leandro, and San Martin.  We also have seven “mobile” shops.  These trucks are set up to do almost everything that we do in our shops, including welding and some fabrication.  Our technicians are fully trained and highly skilled.  They are not merely preventive maintenance providers, they are truly problem-solvers.  Remember, there is no need to be located close to us – we will come to you! 

24-HOUR ROADSIDE ASSISTANCE
We have a 1-800 number that is accessible 24 hours a day, from anywhere in North America.  Our associates are multi-lingual and can assist in  getting your drivers back on the road as soon as possible. 

Larry Broderick
Peterson Idealease - Santa Rosa
707-328-9315 lpbroderick@petersontrucks.com 


California Highway Patrol Inspection Training: Brought to You by Peterson Trucks
10 September, 2019

RSVP Before all the seats are gone!

Peterson Trucks will be hosting Officer Mark Fisher from the CHP at the following locations:

10/2/19 - Wednesday @ 6pm in Santa Rosa
3710 Regional Pkwy, Santa Rosa, CA 95403

10/3/19 - Thursday @ 6pm in San Leandro
2700 Teagarden Street, San Leandro, CA 94577

Agenda: 

  • How to pass a CHP truck inspection
  • What CHP looks for when inspecting
  • CVSA Level 1 inspections

 

Please contact Eleni Chriest with the following: each attendee’s email as well as first and last name. Please include your company name and the location you would like to register for. 

Phone: 510-418-2783 Email: echriest@petersontrucks.com

or Register Here.


Peterson Trucks: Equipment for Harvesters
31 July, 2019

Rent, Lease or Purchase 

Peterson Idealease is the lease and rental arm of Peterson Trucks. We offer rental services to meet peaks in demand such as the Harvest. Located in Santa Rosa, Idealease is your one stop shop for Vineyard Management and Harvest trucks. We also sell pre-owned trucks from our lease and rental fleet at a discounted price. Our "all-makes, all-models" parts and service department can support the needs of any fleet.


Larry Broderick
Peterson Idealease - Santa Rosa
707-328-9315 lpbroderick@petersontrucks.com


Bring this ad in for discounted pricing, now through 2019


Be Prepared for Harvest: Reserve Your Equipment Rentals Now
19 June, 2019

We have what you need to be able to handle crush season. Our offerings include single and tandem drive axle tractors as well as flatbed and reefer trucks, all of which are less than two years old. We understand the importance of keeping you up and running, especially during crush and harvest season. We have a 24/7 emergency number to connect to help whenever it's needed. Our account management and level of service is unmatched. 

Whether you're hauling your product in the vineyard or on the highway, our full range of trucks gives you what you need to move your product wherever it needs to go. 

Give us a call and see how we can help you through the crush season. 

Contact Larry Broderick 
707-328-9315
lpbroderick@petersontrucks.com


One-Day Hands-On Electrical Training Seminar
07 May, 2019

June 5: 3710 Regional Pkwy, Santa Rosa, CA 95403

$225 per student - Class size is limited, register today!

Registration: 7:30am-8am

Seminar: 8am-3:30pm

 

WHO WILL BENEFIT FROM THIS ELECTRICAL TRAINING: 

This class is designed for 80 to 85% of technicians who need help troubleshooting vehicle electrical systems. It is “not for the top electricians” in your shop! It is designed for technicians who would like a better understanding of the following: 

1. Proper use of Multi-Meters. 

2. Electrical troubleshooting and diagnostics procedures. 

3. Commonly misunderstood electrical problems encountered by technicians. 

4. How to quickly identify, fix and prevent electrical problems. 

5. Learn how to use and understand “Schematics” more effectively. 

6. It will help refresh as well as increase your technician’s knowledge of electrical system diagnosis and repair. 

7. Technicians get to perform hands-on test of electrical circuits and components.

 

TECHNICIANS WILL LEARN:

How to perform the following activities: 

1. Learn the difference between testing “Power and Ground” side Circuits: 

2. Perform the most important electrical tests:  

a) Open Circuit: Voltage drop: Current draw: 

b) Continuity: Resistance: 

3. How to test relays. 

a) Learn the difference between a relay and FET controlled circuit. 

4. Proper use of multi-meters and other electrical tools when  diagnosing an electrical system. 

5. Properly conduct critical tests for: 

a) Testing batteries and battery connections using the different methods that are available. 

b) Testing the Charging System and wiring for proper operation 

c) Testing the Cranking System and wiring for proper operation. 

6. Learn electrical diagnostic procedures that reduce troubleshooting mistakes and leads to the making the correct repair.

 

“Parts changers cost your company money” 

“Well-informed Techs fix and prevent problems.” 

 

Contact: Eleni Chriest 

echriest@petersontrucks.com 

510-418-2783


Reserve Your Trucks Now for Harvest!
10 April, 2019

With stores in Santa Rosa, Fortuna, San Leandro, and San Martin, Peterson Trucks is Northern California’s dealer for new and used International commercial vehicles with a variety of financing and lease options.

Peterson Idealease is the lease and rental arm of Peterson Trucks and offers rental services for fleets that need to  replace an out-of-service vehicle or meet temporary peaks in demand such as crush.

Our all-makes, all-models parts and service departments can support the needs  of any fleet.

 

 

 

 

Contact Larry Broderick to reserve your truck today!

(707) 328-9315

lpbroderick@petersontrucks.com


Peterson Trucks: All Makes Air Conditioning Training Seminar
27 March, 2019

REGISTER NOW! Class size is limited—don't wait to sign up!


April 10: 3710 Regional Pkwy, Santa Rosa, CA 95403

Registration: 7:45am-8am

Seminar: 8am-3pm

Certification: 3pm - 4pm

Register Here.

 

TECHNICIANS OUT-OF-DATE

Frustrated Technicians Misdiagnose and Improperly Repair A/C Systems

  1. It is difficult to keep Up-to-Date even for the best HVAC Technicians.
  2. Modern Vehicle HVAC Systems are constantly changing.
  3. Changes take place during the same vehicle model year.
  4. Drivers complain? “A/C Not Working”
  5. Technicians’ unsure if the complaint is a real problem or not.
  6. A/C problems increase vehicle down-time and operational costs.
  7. Effective training reduces your company’s vehicle HVAC maintenance costs.
  8. Up-to-Date training Minimizes, Costly Comebacks, Vehicle Down Time.
  9. 609 refrigerant Certification for technicians needing refrigerant certification to work on vehicle a/c systems
  10. Update on new Refrigerant Laws and HFO1234yf
  11. 609 Refrigerant Certification Test for technicians that need to be certified.

Prevention of one comeback pays for the expense, time and effort of your technicians to attend training.

 

HVAC TRAINING FOR BEGINNER TO SEASONED TECHNICIANS

Technicians will Learn: Valuable Diagnostic Skills

  1. Decrease HVAC maintenance Cost.
  2. Causes of Compressor Failures.
  3. Service procedures that destroy Compressors.
  4. Verifying compressor oil charge.
  5. Quick-checks to determine system problems.
  6. How to interpret gauge readings.
  7. Flushing a/c system components.
  8. sdTechniques to troubleshoot and service each A/C component.
  9. A/C System Refrigeration, Electrical/Electronic Operation and Diagnostics.
  10. Learn what tools are necessary for servicing today’s A/C systems.
  11. Technicians ask questions and get answers to their vehicle A/C problems.

For Your Specific HVAC Service Problems. Submit questions in advance of class to make sure we address your concerns.


PFC Disc Brake Training: Brought to You by Peterson
13 February, 2019

RSVP Before all the seats are gone!

 

Peterson will be hosting PFC Disc Brake training with John Krehmke from PFC Brakes at the following locations:

2.27.19 – Wednesday at 6pm in Santa Rosa

3710 Regional Pkwy, Santa Rosa, CA 95403

2.28.19 – Thursday at 6pm in San Leandro Peterson University

2700 Teagarden Street, San Leandro, CA 94577

 

Please contact Raph Dimagiba with the following: each attendee’s email as well as first and last name. Please include your company name and the location you would like to register for.

Phone: 510-340-1509  Email: rdimagiba@petersontrucks.com

 

*You will receive a confirmation email once  you are registered. If you have not received  an email, you are not registered.


Hydraulic Systems Training: Brought to You by Peterson
04 January, 2019

RSVP Before all the seats are gone!

Peterson Trucks will be hosting Hydraulic Systems Training with Pat Lucas from Muncie, at the following locations:

1.23.19 – Wednesday at 6pm in Santa Rosa

3710 Regional Pkwy, Santa Rosa, CA 95403

1.24.19 – Thursday at 6pm in San Leandro

Peterson University:

2700 Teagarden Street, San Leandro, CA 94577

 

 

Please contact Raph Dimagiba with the following: each attendee’s email as well as first and last name. Please include your company name and the location you would like to register for.

Phone: 510-340-1509  Email: rdimagiba@petersontrucks.com

*You will receive a confirmation email once  you are registered. If you have not received  an email, you are not registered


Truck Lease & Rental to Support the Needs of Any Fleet
06 November, 2018

With stores in Santa Rosa, Fortuna, San Leandro, and San Martin, Peterson Trucks is Northern California's dealer for new and used International commercial vehicles with a variety of financing and lease options.

Peterson Idealease is the lease and rental arm of Peterson Trucks and offers rental services for fleets that need to replace an out-of-service vehicle or meet temporary peaks in demand such as crush.

Our all-makes, all-models parts and service departments can support the needs of any fleet. 

For more information contact:

Larry Broderick

707-328-9315

lpbroderick@petersontrucks.com

 

Equipment for Harvesters - Discounted Pricing!
22 October, 2018


Seats Are Filling Up Fast! November Idealease Safety & Compliance Seminar
24 September, 2018

November 7th, Save the Date!

Our one-day Idealease Safety & Compliance Seminar, co-sponsored by the National Private Truck Council (NPTC), can help you learn important risk control techniques to maintain insurability, control losses, and improve your bottom line. The seminar is held annually in more than 30 locations in the U.S. and Canada, but our final Bay Area seminar will be held on Wednesday, November 7 in San Leandro.

This nationally recognized program helps private fleet owners and fleet managers manage fleet safety for all major areas scrutinized during state and federal compliance interventions and reviews. Our step-by-step approach simplifies compliance with federal and state regulations, hours of service (drivers’ daily logs), drug and alcohol testing rules, vehicle maintenance and inspection, accident record keeping, and driver qualifications.

Take advantage of this unique opportunity! We’ll help keep your fleet manager thoroughly informed of the motor carrier regulations that affect your operations. At the Idealsafe/NPTC Safety Seminar, your fleet manager will also learn about new and proposed regulatory changes and how to enhance your safety program above and beyond regulation requirements. Completion of this one-day class gives you the required training certification mandated by the FMCSA

Each seminar participant receives The Idealease Guide to Transportation Safety and Compliance Manual, an invaluable tool that will assist you with your safety and compliance documentation.

Our one-day seminar is valued at $395.00 per person, and is offered as a no cost, value-added service to all Idealease current and potential customers and NPTC members.

If you have never attended our seminar, or need a refresher course, please go to: https://www.idealease.com/safety-seminar-registration and sign up today! Once you have signed up, you will receive confirmation and additional information on the seminar. We look forward to seeing you there!

For additonal information on these seminars, contact any Peterson Idealease Staff at 510.618.5601

For details, go to: https://www.petersontrucks.com/about/specials-and-events


September Customer Care Training
07 September, 2018

Customer Care Training takes place every month at our San Leandro, San Martin, and Santa Rosa locations and cover a variety of topics.

Join us for King Pin training this September with Dan Wassall from Stemco/Kaiser! Our September training is the perfect opportunity to learn about the following:

  • Kingpin replacement necessity
  • Spindle eye and axle eye failure analysis
  • Proper lubrication fill levels

Space is limited, register today!

 

9.25.18 – Tuesday at 6pm in San Martin

13155 Sycamore Ave, San Martin, CA 95046

Register Here

9.26.18 – Wednesday at 6pm in Santa Rosa

3710 Regional Pkwy, Santa Rosa, CA 95403

Register Here

9.27.18 – Thursday at 6pm in San Leandro

Peterson Training Room:

2700 Teagarden Street, San Leandro, CA 94577

Register Here

 


Introducing the New International® MV™ Series Truck: Designed for Quality & Productivity to Conquer Your Daily Grind
02 March, 2018

Introducing the new International® MV™ Series, a medium duty truck that's built with everything you need to conquer your daily grind. It's designed and engineered to set new standards for quality and productivity, with a spacious new cab interior crafted through driver input for optimal comfort, control, and safety. The MV Series offers the industry-leading intelligence of the Diamond Logic® electrical system, as well as OnCommand® Connection, the industry's first and only all-makes diagnostic system for unrivaled connectivity. With virtually limitless customization options, the MV Series provides the ideal truck for your demanding application. 


Santa Rosa Wildfires: Need Equipment?
11 October, 2017

Peterson Trucks can help the wine industry and is fully open - parts and service for trucks, tractor and power. We can fix anything. Please call 510.618.5590. 

 


Be Prepared for Harvest: Reserve Your Equipment Rentals Now
09 May, 2017

Get ahead of the game and reserve your equipment rentals from Peterson Trucks Now! 

Peterson understands the importance of having access to rental trucks during emergency situations, breakdowns, repairs, or when additional vehicles are needed to handle short-term peaks in demand. That’s why Peterson offers Idealease – the premier truck rental and lease company in North America.

For large fleets with multiple locations in North America, Idealease offers the Idealease North American Rental Program, which standardizes rates and facilitates the acquisition of rental equipment throughout North America.

Rental terms are designed to meet the needs of our customers.

Vehicles can be rented for one day or for months at a time. Our rental fleet helps customers to better manage increases in demand, emergency situations, and repair schedules.

Please click here for more information or contact Karen Stumbaugh at KLStumbaugh@petersontrucks.com


Free Safety and Compliance Seminar
19 April, 2017

IDEALEASE ANNUAL SAFETY & COMPLIANCE SEMINAR

Idealease and the National Private Truck Council (NPTC) will again be hosting safety seminars. The one-day seminars this year will focus on the new Electronic Logging Device (ELD) regulation, basic safety and compliance, regulation changes and CSA. The seminars will be provided to all Idealease customers, potential customers and NPTC members at no charge. The seminar provides important information applicable for both the novice and experienced transportation professionals.

Please note that the San Leandro Idealease Annual Safety & Compliance seminar will be held on Wednesday, May 17 at Stonebrae Golf Course in the Hayward Hills. This is the same venue as last year. We are now accepting sign-ups on the Idealease website. If you would like to attend this year’s seminar, please sign up at http://www.idealease.com/safety-seminarregistration and choose the “San Leandro” seminar from the drop down box. Once you have signed up, you will receive a confirmation with all of the pertinent information. Please remember, if you sign up and then discover you cannot attend, please let us know as we usually have a wait list.

We look forward to seeing you there! 

SIGN UP NOW!

Read our recent newsletter to find information on how to properly mark a commercial vehicle, National Work Zone Awareness Week, the Smith System of driving and drug testing and the new BIT program.  

Speaking of safety, please note that the 2017 Annual Roadcheck Inspection spree is set for June 6 - 8, and this year will focus on load securement. There will be more information on this in our next newsletter.

  


Sustainable Winegrowing Field Day
18 April, 2017

We look forward to seeing you at the Sustainable Winegrowing Field Day.  Please stop by our booth and allow us to introduce ourselves and the variety of products and services we have to offer.


Cummins Engines Now Available in International Trucks
31 January, 2017

Now you have a choice.  Cut and paste the link below for more information.

 

https://www.internationaltrucks.com/engines

 

 

 

Title Name Email Phone
Sales Manager Karen Stumbaugh klstumbaugh@petersontrucks.com 707-889-6020
Truck Sales Greg Plattner ggplattner@petersonpower.com 510-409-3705