COMPANY PROFILE

REDTIE

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CONTACT INFO

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Address

1020 B Street
San Rafael
CA, 94901
United States
Phone
415-407-1431
Fax
Primary
Steve Knaebel

Providing Multi-Communications Service and Technology Solutions

About Us:

 

Located in Marin County California we have provided services in the wine industry for more than 6 years.   

 

Redtie is a multi-channel communications SAS text (SMS) based service that drives winery DTC sales and consumer loyalty.  Consumers naturally granite to loyalty and rewards programs, with Redtie you have the option to include a micro-reward along with text messages.  Messages with a reward create a high read, react, and response rate.  Include a link in your message and it drives consumers to events, special offers, and back to your website and social media.  

 

Redtie is a product of our partner company EphronTech.  At EphronTech our passion is about your success and we are dedicated to making your business stronger. The foundation of our success is delivering solutions using AWS and Ethereum. 

 

Take Redtie for a test drive, send a few text messages, we think you’ll be happy with the results.  For more information go to www.getredtie.com

 

About Steve Knaebel

Steve is the President of Redtie International and the Managing Partner at EphronTech. 

Redtie:

multi-channel communications platform supporting SMS/Text, Voice Call, Email, Rewards, Chat, Social, Web and Mobile channels. Used by thousands of businesses.  Redtie solves the problem most businesses have, incorporating all communications channels into a single platform and accessed by multiple employees.  This easy to use cost-effective feature-rich platform is used across all industry verticles like; Financial, Construction, Medical, Food Service, Education, and Beverage Industry.

 

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Include A Reward To Your Messages:

Use Redtie to add a reward to your message. The wine industry is a relationship business where personalized communications build consumer loyalty and result in sales. Consumers naturally gravitate toward rewards. Including a micro-reward with a text message creates high read, react and response rates.  You can brand your reward to align with your marketing program or as WineRewards.  Adding a reward to your messaging is an easy to use cost-effective solution that will increase direct to consumer sales.   

 

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Benefits Of Adding Rewards To Your Messaging 

 

How Texting Can Help Your Business: Texting (SMS) has emerged as the clear leader in read and open rates versus email that’s overrun with spam.  Also known as “snail mail” it has an open rate of only 9% with a click-through rate of just 2%.  On top of that, today’s email technology automatically dumps 1 of 5 incoming emails in the spam folder.  Where text messages have an open rate of 98%, are read in 2 minutes with a  response rate of 45%. Over 8 trillion text messages are sent every day worldwide. Today, a majority of Americans are using text messaging to stay in contact with friends, family, and colleagues.  Smartphone users spend 22% of their time on their phone texting but only 10% of their time using email.  78% of US consumers say receiving a text message is the fastest way to reach them.

 

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Steve Knaebel, President Redtie International
Steve Knaebel, President Redtie International
Redtie is a one-stop premier omnichannel messaging platform built for any business. Helping businesses manage text, email, voice, and chat in a single platform. Redtie is the only messaging platform where micro-rewards can be attached to messages. Redtie is built on the latest blockchain technology making it a reliable and cost-effective solution. Wineries using Redtie will see an increase in DTC and consumer loyalty. Go to www.getredtie.com
Get Noticed Using Redtie With A Reward
Get Noticed Using Redtie With A Reward
Learn how Redtie works
The Compelling Benefits of Texting

The Compelling Benefits of Texting 


Wineries are in hyper drive rethinking their marketing and outreach strategies in an effort to stay competitive to meet sales targets. Typically, wineries use email as the tool of choice to communicate. Times have changed and this tried and true method of emailing just isn’t good enough to keep customers engaged.



The majority of Americans use text to stay in contact with friends, family, and colleagues


Smartphone users spend 22% of their time on their phone texting but only 10% of their time using email



Next to talking with someone, sending a text message 

is the most effective way to communicate


 

Consumers Prefer Texts: 

Most consumers prefer texting over almost all other forms of communication. This is why they like it:

                   1) Takes seconds to read a text

                   2) Messages are short and to the point

                   3) Easy to respond

                   4) Messages are organized by phone number

                   5) Some messages contain links to read more


Mobile numbers rarely change but email addresses change with the seasons. Consumers change their email addresses to avoid all that spam. 


Best Practices:

               1) Messages should be short and personal

                    2) Always send customers back to your website, social media or a link to a video

                    3) Give them something for opting-in, like a discount

                    4) Send messages only during business hours

                    5) Encourage a response by asking a question

                    6) Don’t send more than 1 to 2 messages a week

                    7) Focus on your best customers


Make It Your 2020 Goal:

With the slowdown in the wine industry and predicted flat sales in 2020 it’s a good time to evaluate implementing texting for your winery. With little planning on an opt-in strategy, creating message content, texting is easy to add to your existing marketing strategy and you’ll be surprised with the results.


About the Author: Steve Knaebel is the CEO of Redtie International.

Learn more about Steve @ https://www.linkedin.com/in/steveknaebel


News Archive


How Wineries Use SMS to Build Customer Loyalty
14 May, 2020

Increasing consumer loyalty by 5% can increase profitability by 25% or more.  It’s no secret that return customers buy more over time, future purchases can be up to 10X the value of their first purchase.  “It costs $75.00 to $150.00 to acquire a customer outside of the winery using e-commerce,” says Paul Mabray, CEO of data analytics company Emery. “That's a lot of money to recover over time.”  Another benefit of loyal customers is they will recommend your winery to their friends.    

SMS (texting) is one of the most effective ways for businesses to interact with customers.  Text messages have an open rate of 98%, are read in 2 minutes, and have a 45% response rate.  Over 8 trillion text messages are sent every day worldwide. A majority of Americans text to stay in touch with friends, family, and colleagues.  In the US 78% of consumers say receiving a text is the quickest way to reach them.  


Text is clearly mainstream across all demographics and ages

 

Make Your Text Messages Conversational:

Conversational style text messaging builds the business to consumer relationship, compelling customers to keep coming back to buy from you.  Here’s an example; Hi it’s Susan from ABC Winery bring a friend the next time you visit us and enjoy a complimentary tasting.  Your messages should be written in a way that represents your brand and values while building loyal customers.   

 

A well-crafted personalized message will give you the return you’re looking for 


Seven Tips on Getting Your Customers Attention:

1. If you don’t already have one start a texting program. There are many services available that are cost-effective and easy to use.

2. Sign-up your existing customers first.  

3. Promote your events, your Wine Club, and specials.    

4. Encourage new sign-ups.  

5. Incent them to sign-up.  

6. Be consistent in the way you communicate.   

7. Find what works and continually improve.  Pole your customers to see what they want and expect.    

Start Conversational Texting: 

In this very competitive industry bolstering your marketing outreach, promoting your brand, and increasing consumer loyalty is more critical than ever before.  With little planning, an opt-in strategy, and creating message content, texting is easy to add to your existing marketing strategy.  Done right you’ll be pleasantly surprised with the results. 


Add conservational texting to your 2020 marketing goals. Check us out at www.getredtie.com


About the Author: Steve Knaebel is the CEO of Redtie International. 


 

Pricing:  

 

 

Redtie: 

Rates are published at www.getredtie.com 

Redtie is a multi-channel communications platform supporting SMS/Text, Voice, Email, Rewards, and Chat.  

 

 

 

 

 

Download(s):

WineIndustry Network

 

Title Name Email Phone
President Steve Kanebel steve@ephrontech.com 4154071431