ReThink Labels logo


Facebook Twitter Linkedin You Tube


2419 E. Winston Rd
CA, 92806
United States

Helping wineries take control of their Label Production.

Our mission at ReThink Labels is to help wineries change the way they print labels. With 25 years of experience in the label printing industry, we are  leaders as an on-demand label printing solution provider.

Surveys show that companies are facing significant increases in labeling challenges. The increase in consumer demands and government regulations are making traditional ways of printing labels limiting and outdated.

Challenges in today's Market require you to consider new ways to adapt to:

  • Growing demands for customization
  • More variables and shorter runs
  • Increasing pressure to increase speed to market

ReThinking your labels can help your company:

  • Increase flexibility: To quickly adapt to changes in your customers' needs and the demands of the market
  • Gain control: Over your labeling production, and its results
  • Reduce overall costs: ReThinking your labeling process can produce significant saving

Schedule a Demo to Learn more about printing labels on-demand.

To help wineries see this breakthrough in action, ReThink has built a Mobile Showroom. Ask us for a visit so you experience, first-hand, this amazing system and the quality of labels it produces.

Simply request a roadshow and we will bring the demo to you -- schedule online.

Full-Service Label Provider

As the only Label System Provider on the West Coast with long standing Premier Partnerships with both Epson and Zebra, we are the only company that can provide you with the latest in On Demand Label Printing Solutions and Exclusive Service Agreements with Certified Technicians.

Hardware – We’ve partnered with  Epson to provide the newest technologies and highest quality products available for label printing production.

Labels– With over 100,000 label variations available, we can create almost any combination of face stock and adhesives to fit your application needs.

Software– Use our experience to select variable information, barcoding and label design software for a stand-alone barcode printing project, or one that integrates with your enterprise system.

Supplies– Rely on our expertise to choose the supplies that are the most cost effective and that perfectly match your label printing requirements.

Service & Support: Reduce the cost of downtime with a ReThink Labels Service Agreement, which includes genuine printer parts and certified technicians along with loaner and Hot Swap Programs.

Mutt Lynch Winery Label
Mutt Lynch Winery Label
Label printed using the Epson C7500 on Rethink Labels' Bright White Felt Material
Label with Foil Stamping
Label with Foil Stamping
Label printed using the Epson C7500 on ReThink Labels' Bright White Felt material
ReThink Wine Labeling - Digital On Demand
ReThink Wine Labeling - Digital On Demand
Breif overview of the benefits of the Epson C7500 for wineries.
Craft Label Materials
Craft Label Materials
Description of materials offered for ink jet printing on demand for wineries.
Water & Scuff Test
Water & Scuff Test
Testing label durability right after printing with the Epson C7500.
Print Speed
Print Speed
The Epson C7500 can print up to 300 cases of wine labels per hour!

News Archive

Why a Wine Hooligan Goes ‘All In’ for ‘Print Your Own Labels’
21 July, 2017

Numbers don’t lie, and neither does a Wine Hooligan. Our friend Pat Morgan, Director of Wine Production at Wine Hooligans, talks about the difference he sees by printing export labels on demand to:

• Ship 15,000 - 20,000 cases to 22 different countries

• Meet the ‘back label’ mandate to satisfy each country’s requirements

• Label 24 cases at a time - or 200

• Get an ROI on ReThink’s Wine Pro Label System of 6-7 months

Watch this quick Wine Hooligans story to see why another winemaker couldn’t believe what she heard about his labeling--and how else the ReThink Labels Solution adds value to their operation.

Give us a call at 844–556-7300 to explore how ReThinking your labels can help your winery. 

About Wine Hooligans

Wine Hooligans’ goal is to create and reinvent artisan wine labels with identity, purpose and authenticity. The team of winemakers is creating five brands, each reflecting their unique styles and a specific California region—from Sonoma to the Central Coast. 

About ReThink Labels

ReThink Labels is an industry leader with 25 years of experience as a provider of both thermal transfer and inkjet label printers and supplies. Recent breakthroughs with Epson’s full color inkjet printing technology brings new benefits to the marketplace. ReThink can help you take advantage of solutions like: Eliminating the need for pre-printed labels by printing professional quality labels in-house and printing your product labels yourself, cost effectively.

Wine Label Roadshow Comes to You!
09 May, 2017

Recently we made a big splash introducing a new wine label printing breakthrough from Epson. To help wineries see this breakthrough in action, ReThink has built a mobile showroom that will come to your winery to give you an exclusive demo.

This new technology is a game changer -- it is allowing wineries to print professional wine labels at their facility which brings them revolutionary label control and flexibility:

Our roadshow will come right to your parking lot and in just 30 minutes you can see this completely new approach to wine labeling in action! We will even print your label during the demo.

Why Attend:

  • Learn how you can take control of your label production by printing labels yourself at your winery.
  • Learn ways to better manage and streamline export and back labels.
  • Stay current on new ways that wineries are printing labels to increase flexibility & control.
  • Get advice from label printing experts with 25 years of experience in the industry.

Hurry and reserve your exclusive demonstration – Spaces are filling fast!

Contact Andrea Araiza at 714-363-4188 to schedule.


" At Mutt Lynch Winery, we’re dog lovers who love nothing more than to customize a label with the picture of someone’s special pet. We also do private labels for charitable causes, like animal welfare nonprofits. Thanks to the Epson color printer, we’re getting “heads to tails” better quality, and that’s translating into better sales. We’ve sold 4x as many cases with these new labels—the quality is that good.rnFor us, the ReThink Roadshow was key in placing our order. When we saw the printer in action--the ease and the quality--it was a real eye-opener, and our decision was made.rn "
- Brenda Lynch, Mutt Lynch WInery
" Our wine distribution company offers private labeling for our customers. Thanks to our longstanding connection to ReThink Labels, we were introduced to the Epson system. Now, we’re printing much higher quality labels on a roll, and applying them faster on larger orders. With our previous print-on-demand system, we had to apply one label at a time. We’re really pleased, too, that our customers are noticing how much better the quality is with these private labels, compared to what we produced before. Another way we’re using this printer is for export back labels. These labels usually have information that changes with each order, and we print them in small batches. To avoid the costs of minimum orders and decrease loss from labels that are no longer useful, we will now print many of our export back labels with the Epson—which allows us to finish in a day, and at much lower cost per label. "
- Paul Scotto, Scotto Cellars
Title Name Email Phone
Dir. of Business Development Kevin Plate' 714-363-4190
Epson C7500 Color Label Printer
New technology brings big new benefits - never imagined before - to wineries. With the Epson C7500 from ReThink Labels, you can print high quality, professional looking wine labels - at your own ...
Afinia Label L501 Color Label Printer
The Afinia Label L501 is perfect for mid-sized label runs—anything under 15,000 labels per month. It’s also a great fit for producing personalized labels, private labels, seasonal labels, and back labels.  ...