COMPANY PROFILE

VIRTUAL VINES

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CONTACT INFO

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Address

1370 Trancas St. #772
Napa
CA, 94558
United States
Phone
707-927-3574
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Sales @ Virtual Vines

A Passion and A Purpose

     Laura Larson started her early career working within the hospitality business in various roles. Her passion for meeting and working with people of all levels and her studies in sales and marketing set the stage for a 25 year successful sales management career within the Information Technology Sector.  Working for Global 500 software companies, Laura had the opportunity to develop innovative marketing strategies & DTC Programs from the ground up.  During her career she hired, managed and trained some of the company’s top sales performers and always drove the importance of collaboration as essential for any successful outcome.

    Over the years Laura moved to the Napa Valley and became more intimately engaged in the local wine Industry.  She noticed a widening gap as many wineries integrated their hospitality programs into direct to consumer sales.     She quickly realized some of the sales and marketing expertise which drove success throughout her corporate career could help wineries shore up more focused strategies to better qualify, capture and grow loyalty among more customers, and ultimately help them sell more wine.

         Virtual Vines bases its services portfolio on relationship based sales and marketing methodologies which integrate commercial best practices to help wineries gain optimal positioning among direct customers as well as strategic business partners.  With her cloud computing background she also launched a popular live webinar based training program, “DTC SnapTracks”, so wineries inside and outside of Napa could gain easy access to DTC sales and marketing level training remotely– from anywhere on any device.  

         Since launching Virtual Vines, Laura has developed an extensive client list and is an active contributor to the DTC Winery Community.  She serves as an Advisory Board Member for the Napa Valley Hospitality Forum and is active with the “Free the Grapes”  coalition and serves on the Steering Committee for the DTC Wine Symposium.  

          Laura’s personal passion for wine led her to explore many of most prestigious wine regions around the world.   She has a sommelier accreditation from the Court of Master Sommeliers and is embarking on her own wine making journey this year with a much anticipated launch of her first label in 2017.

 

  

DTC Sales & Marketing Services; Sales Training & Staff Development


DTC Sales & Marketing
DTC Sales Strategy
DTC Program Assessment & Market Modeling
Private Client Business Development
Label Launch Support Services
Staffing: Recruiting, Hiring, Training

Sales Training
Web based; On Site

Loyalty Programs
Strategy, Design, Delivery

Digital Marketing & Tools
Strategy, Design, Delivery, Metrics
Social Media
Email Segmentation/ Automation
CRM/POS implementation

2017 SF Luxury Marketing Council - Tackling the Staffing Dilemma- Panel Expert
2017 SF Luxury Marketing Council - Tackling the Staffing Dilemma- Panel Expert
Virtual Vines Founder, Laura Larson, joins winery executives from Duckhorn, Inglenook, Hall & Beringer to discuss the current challenges of finding, capturing and retaining qualified staff for customer facing winery positions
Virtual Vines - DTC Wine Bootcamp 2017 - Sponsor
Virtual Vines - DTC Wine Bootcamp 2017 - Sponsor
JOIN US! EXPAND YOUR DTC JOURNEY: FROM TASTING ROOM VISITOR TO DIGITAL CUSTOMER

 

 

Learn ways to scale your DTC business outside of the tasting room!  Join Wine Direct and Virtual Vines at WIN EXPO!

For most wineries, tasting room sales represent a large percentage of direct to consumer sales. But what happens after that initial visit? Many of your guests may never return and many more will not have the opportunity to visit in the first place. In addition, with the growing trend towards appointment-based, intimate tasting experiences, consumers are opting to visit fewer wineries per day. As a result, to truly scale your DTC business, it’s critical to engage your existing and potential customers through multiple channels, especially online.

From data collection to email marketing, website design and wine club optimization, in this session, we’ll showcase results-driven marketing techniques that will help you capture new customers and increase sales and loyalty among existing ones throughout each stage of their relationship journey.


When:    December 6, 2018
Where:   Sonoma County Fairgrounds
REGISTER


Contact us For your coupon to claim a 20% registration discount.  


News Archive


Your Digital Mission is Possible....Should You Choose To Accept It
06 August, 2018

     In today’s faced paced digital economy, DTC Wineries lag behind most industries with
e-commerce representing only 8% of overall sales.*  With most emphasis and investments focused on capturing sales in the tasting room, wineries selling in the direct to consumer market are losing out on a significant market opportunity among potential consumers who rarely (or never) cross the winery threshold.  With that in mind, it's important to understand today's digital consumer expects on-line access to products and services real-time, from anywhere on any device, and personal, high-touch support every step of the way.  

    Your mission, should you choose to accept it:   Learn ways to optimize sales and better connect with the digital buyer by incorporating relationship building tools into e-mail, website, social media and wine club programs using targeted data and personalized messaging through one of our DTC WebTrack live webinar courses.  A complete list of all of our sales and marketing courses can be found on our website. (Live or recorded sessions available)

 

   Make it Personal- Mastering the Digital Customer Experience

Expand customer relationships beyond the Tasting Room. Learn how to leverage segmentation and personalization techniques within your digital marketing program that will build closer customer connections, increase sales and grow customer loyalty.  60-75 minutes including Q&A

The 80/20 Rule- Maximize Returns Within Your Top Client Base

80% revenue generation is attributable to 20% of your customers.  Learn how to implement savvy marketing strategies across all DTC channels by building stronger connections within your top client base during all phases of their customer journey.  60-75 Minutes including Q&A

To Whom it May Concern- Connecting Through Email Marketing
Best practices implementation specific to outbound email marketing strategies leveraging intelligent data gathering, personalization & segmentation. 60 Minutes including Q & A

To Have and to Hold- Romancing Your Wine Club
Learn the difference between customer retention and customer loyalty and how to kick things up a notch in the fast-changing economy of subscription savvy consumers and wine loyalty programs. 75 Minutes including Q & A

*SVB 2018 Survey 

  


Visitation Numbers Down? What are you doing to close the gap?
25 June, 2018

      With the onset of wineries offering elevated experiences, wine country visitors are spending more quality time in fewer wineries.  Instead of stopping by five wineries a day, they may only have time for two. For many, they may only visit your winery once a year.  With less opportunity to make face to face connections, wineries need to integrate savvy digital marketing strategies that incorporate personalized, targeted messaging through email messaging, interactive websites and pro-active social media platforms in an effort to stay relevant throughout all stages of each customer journey.  

  Join one of our live, interactive DTC WebTrack training seminars focused on ways to build stronger customer connections by leveraging performance marketing strategies and digital platforms. 
 
NOTE:   Calendar times and dates are posted on the registration site, however, custom times, on-site courses and group rates available on request. 
Can't find a time that works best with your schedule?  Recordings now available for purchase. 

Make it Personal- Mastering the Digital Customer Experience
Expand customer relationships beyond the Tasting Room. Learn how to leverage segmentation and personalization techniques within your digital marketing program that will build closer customer connections, increase sales and grow customer loyalty.
60-75 minutes including Q&A

The 80/20 Rule- Maximize Returns Within Your Top Client Base
Translated into sales performance, the Pareto Principal attributes 80% revenue generation to 20% of customers.  Understanding who they are and how to nurture their loyalty for maximum return can have significant upside to sales.   Learn how to implement savvy marketing strategies across all DTC channels by building stronger connections within your committed client base during all phases of their customer journey.
60-75 Minutes including Q&A

To Whom it May Concern- Connecting Through Email Marketing
Best practices implementation specific to outbound email marketing strategies leveraging intelligent data gathering, personalization & segmentation.
60 Minutes including Q & A  


Building a High Performance Sales Team in a Hospitality Service Culture
30 April, 2018

      Over 85% of the $2.7B US DTC winery sales happen in the tasting room. Connecting with guests, creating memorable experiences, and providing exceptional customer service are paramount for customer satisfaction, however, the front line customer-facing staff are also responsible for a significant percentage of sales for your business. While many hospitality centric personnel are trained to please guests, are they trained to ask for the sale?  Do they know how to qualify customers, build relationships and sell the value proposition of your brand?  Do your sales managers and executives know how to attract, motivate and retain high performing employees?   
    Hiring, training and motivating tasting room staff to succeed and thrive in a sales performance-driven culture is becoming more important than ever to meet market demands. Business owners and revenue driven managers need to know how to effectively structure a front-line customer-facing team that knows how to not only satisfy the needs of their guests but to also meets the demands of the business.
   We often hear good people are hard to find, but is it there are not enough good people or are wineries not positioning these pivotal roles to attract, motivate and retain the best people?

     Learn ways to adapt your staffing framework to address these challenges by attending our live, online DTC Webtrack seminar:

    Talent & the Tasting Room- Building a High-Performance Sales Culture -
                          (Course runs 75-90 minutes including Q&A)

  
    Virtual Vines DTCWebtracks sales seminars offer live, on-line courses for both management and customer-facing personnel which provide key strategies on ways to integrate performance-based sales and marketing methodologies into a hospitality centric culture.   Check out Spring course curriculum here:  DTCWEBTRACKS

 


THE CUSTOMER JOURNEY- ARE YOU GOING THE DISTANCE?
03 April, 2018

         90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. As a result, 9 times out of 10, wineries need to rely on digital messaging and marketing to build relationships and grow closer connections with customers.   The importance of delivering personalized, targeted messaging in email communications, responsive and pro-active engagement in social media forums and offering personalized experiences on your website are pivotal to remain relevant throughout your customers' journey.

      Join one of our live, interactive DTC WebTrack training seminars focused on ways to leverage digital platforms and messaging to stay connected and build longevity with customers through intelligent data gathering, segmentation, and digital interplay.
Calendar times and dates are posted on the registration site, however, custom times, on-site courses and group rates available on request. 

Make it Personal- Mastering the Digital Customer Experience
Relationship marketing best practices across the digital spectrum- Email, web, social media
60-75 minutes including Q&A

To Whom it May Concern- Connecting Through Email Marketing
Best practices implementation for email marketing including intelligent data gathering, personalization & segmentation.
60 Minutes including Q & A 

The 80/20 Rule- Building a High Touch Client Strategy
80% return on business is determined by 20% of customers. Enhance and grow customer relationships unique to each customer journey. From the tasting room to your online communications strategies, create unique differentiators to appeal to preferred buyers by building closer relationships, offering memorable experiences and inspiration from all vantage points. 

To learn more about these courses or our full training & event calendar, please visit our website:   www.virtual-vines.com

 


Busy Season Is Almost Here… Are you on a Team of Champions?
19 March, 2018

   Over 85% of the $2.7B US DTC winery sales happen in the tasting room. Whether it be capturing the attention of new visitors or nurturing relationships among existing customers, the front line team plays a significant role in the bottom line success of your direct to consumer business. Connecting with guests, knowing how to build relationships and being able to ask for the sale requires more than basic hospitality skills. 
 
                                                          Are you attracting & hiring the right people?
                                                          Are you training and motivating your team to be top performers? 
                                                          Do you have your best players on the field?
 
Hiring, training and motivating tasting room staff to succeed and thrive in a sales performance-driven culture is becoming more important than ever to meet market demands.  Virtual Vines DTC Webtracks offer live, on-line courses for both management and customer-facing personnel which provide tips and techniques designed to help pick up your game.  The convenient on line format can be accessed anywhere from any device.  

    In preparation for the busy season ahead, additional Spring Course times have been added.  Custom times and on-site content delivery available. 

 

Talent and the Tasting Room- Building a High-Performance Sales Culture

 Designed for DTC sales & hospitality managers, this live webinar will share best practices and creative ideas on ways to attract, hire, train and motivate top talent to be top performers in a  winery hospitality service culture.  Building a program designed to increase sales performance through relationship building, career development, teamwork, and compensation models not only galvanizes the business goals, it also builds better employee engagement, loyalty, and longevity.
This webinar will offer 60 -75 minutes of content including Q&A. Each attendee will receive a Best Practices Workbook to accompany the session and a hiring scorecard template which can be adapted to unique roles and skills requirements. 

INFO & REGISTRATION

 

     The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales.  Designed for tasting room staff, this 45-minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. The interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections and confidence to close more sales as well as strategies to build long-term customer relationships. This session will run approximately 45 minutes for content plus any additional time required for Q & A. Each attendee will receive a DTC Sales Skill workbook to capture content and leverage to implement learnings.


INFO & REGISTRATION

 

For a complete listing of  all of Virtual Vines Sales & MarketingTraining & Events Courses & Schedule, pleasevisit our website 


Never Settle for a Satisfied Customer
06 March, 2018

  Do you know the difference between customer retention and customer loyalty?
Are you spending marketing dollars on keeping current customers happy with your product or are you thinking of ways to grow their commitment to your brand?  Statistics show on average, loyal customers are worth 10x as much as their first purchase and are 70% more likely to buy than new customers.*
 What are you doing to nurture the relationships of customers who are already qualified and committed?  Are you staying safe in the zone of “status quo”? 
 Keeping your top clients satisfied is not a growth strategy. The shift to drive more sales among loyal customers by building closer, more meaningful relationships is essential for wineries to optimize revenue growth and to keep the attention of their qualified, loyal followers.   
  
Join us for one of our live, online seminars designed to help wineries build closer relationships and maximize sales among top customers. 
(Click on Topic link for course schedule and registration) 

The 80/20 Rule- Building a High Touch Client Strategy
This in-depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization, and segmentation designed to intrigue, capture and convert high-end buyers. From the tasting room guest experience, digital communication or annuity programs design, implementing best practices to incorporate the 80/20 Principle will dramatically increase sales and grow brand loyalty. 

To Have and to Hold-Romancing Your Wine Club
This session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark to your wine club program. Using personalization, segmentation and simple 80/20 marketing logic, this live snap track webinar will provide some thought-provoking ideas which will help keep your customer romance alive. 

Make it Personal- Mastering the Digital Customer Experience
This 60-minute live webinar will cover key facets of building an effective digital marketing plan to help wineries attract, retain and stay connected with customers leveraging personalization techniques. This interactive session will outline key facets of building a cohesive digital strategy through customer segmentation and content designed to increase traffic, email open rates and club conversions to galvanize stronger customer connections to build a loyal client following.

  The Host With the Most: Relationship Selling
  In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales.   This 45-minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space and teach hospitality staff how to leverage the professional selling techniques to better qualify guests, build confidence to close more sales and build longer-term customer relationships.  

   To Whom It May Concern: Connecting Through Email Marketing
This live webinar will cover key facets of building an effective email outreach plan to help wineries attract, retain and stay connected with customers through strategic messaging. This interactive session will outline key facets of building a strategic email campaign plan, tips, and techniques on how to develop intriguing content to increase open rates and conversions and how to use personalization to galvanize customer connections to build a loyal client following.

For more information on our complete training course curriculum and project-based services, please visit our website:  
www.virtual-vines.com

           

*Source: McKinsey


Loyal Customers Are Worth 10X More Than Their First Purchase
19 February, 2018

 Statistics show on average, loyal customers are worth 10x as much as their first purchase and existing customers are 3x more likely to buy than new prospects.*    While it is always important to fill the funnel with a steady flow of new customers and contacts, businesses should not take the customers who have already proved their loyalty for granted.  For any relationship to endure the test of time it must be nurtured.  If the relationship is not kept intimate and meaningful, palates will wander.  The shift to drive more sales among loyal customers is essential for wineries to grow and to keep the attention of their qualified, loyal followers.      

  
Join us for one of our live, on-line seminar series on how to maximize sales with your current customers 

The 80/20 Rule- Building a High Touch Client Strategy
This in-depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization, and segmentation designed to intrigue, capture and convert high-end buyers. From the tasting room guest experience, digital communication or annuity programs design, implementing best practices to incorporate the 80/20 Principle will dramatically increase sales and grow brand loyalty. 


To Have and to Hold-Romancing Your Wine Club
This session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark to your wine club program. Using personalization, segmentation and simple 80/20 marketing logic, this live snap track webinar will provide some thought-provoking ideas which will help keep your customer romance alive. 


Make it Personal- Mastering the Digital Customer Experience
This 60-minute live webinar will cover key facets of building an effective digital marketing plan to help wineries attract, retain and stay connected with customers leveraging personalization techniques. This interactive session will outline key facets of building a cohesive digital strategy through customer segmentation and content designed to increase traffic, email open rates and club conversions to galvanize stronger customer connections to build and grow a loyal client following.

*Source: McKinsey

 

 

 

 


Sales Growth- It's All About the Relationship. What's Your Plan for 2018?
06 February, 2018

   The DTC sales and marketing business is rapidly changing and building close relationships with customers is paramount to stay relevant.

Learn ways to grow your business by creating memorable guest experiences through relationship building, high touch customer service, digital messaging, customer segmentation, and direct selling techniques.  
DTC Sales WebTracks offer sales and marketing courses focused on relationship development. Our live, on-line webinars are conveniently accessible from anywhere on any device.  
Spring Schedule Coming Soon! 

Current Course Offerings:

Make it Personal-Mastering the Digital Customer Experience

The Host with the Most-Relationship Selling

To Have and to Hold-Romancing Your Wine Club Program

The 80/20 Rule-Building a High Touch Client Strategy

To Whom it Will Concern-Connecting Through Email Marketing

Talent & the Tasting Room-Building a High-Performance Sales Culture

For full list of course descriptions and schedule:  DTC SALES TRAINING

  All course topics are available to be hosted onsite.  Group rates available!

To receive monthly updates of our training schedule and course offerings, sign up for our newsletter: 
  SUBSCRIBE  

     Based out of Napa California, Virtual Vines provides project-based Direct to Consumer sales and marketing consulting services & training programs designed to help wineries build and implement successful DTC market strategies. 
 For more information: 
www.virtual-vines.com.

 

 


Kick it up a Notch and Learn Something New!
22 January, 2018

  Take advantage of off-season downtime and implement self -paced training for career development.  The DTC sales and marketing business is rapidly changing and memorable guest experiences are paramount to stay relevant.  Learn how to adapt your approach by building closer relationships and customer service through digital messaging, customer segmentation, loyalty programs and selling techniques.  
DTC Sales WebTracks offer live, online training courses conveniently accessible from anywhere on any device. 
Sign up now!   Final winter course schedule posted.

Current Course Offerings:

Make it Personal-Mastering the Digital Customer Experience

The Host with the Most-Relationship Selling

To Have and to Hold-Romancing Your Wine Club Program

The 80/20 Rule-Building a High Touch Client Strategy

To Whom it Will Concern-Connecting Through Email Marketing

Talent & the Tasting Room-Building a High-Performance Sales Culture

For full list of course descriptions and schedule:  DTC SALES TRAINING

  All course topics are available to be hosted onsite.  Group rates available!

To receive monthly updates of our training schedule and course offerings, sign up for our newsletter: 
  SUBSCRIBE  

     Based out of Napa California, Virtual Vines provides project-based Direct to Consumer sales and marketing consulting services & training programs designed to help wineries build and implement successful DTC market strategies.
 For more information: 
www.virtual-vines.com.

 

 


DIGITAL RELATIONSHIPS ARE THE NEW BLACK
11 December, 2017

      90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. As a result, 9 times out of 10, wineries need to rely on ways to nurture and grow their customer relationships remotely through digital communications.  The importance of delivering personalized targeted messaging in email campaigns, engaging in responsive, pro-active social media conversations and delivering personalized experiences on your website are pivotal to remain relevant throughout a customer’s journey.

     This month, join one of our live, interactive DTC WebTrack training seminars focused on ways to leverage online platforms to stay connected and grow closer relationships with customers.  Key topics include: Intelligent data gathering, segmentation, personalization and digital interplay.

Make it Personal- Mastering the Digital Customer Experience
Relationship marketing best practices across the digital spectrum.  Provides tips and techniques to integrate relationship marketing strategies into Email, web, social media. (60-75 minutes including Q&A)

To Whom it May Concern- Connecting Through Email Marketing
Best practices implementation focused specifically on email relationship marketing strategies and how to optimize intelligent data gathering, personalization & segmentation.
(60 Minutes including Q & A )

 Calendar times and dates are posted on the registration site, however, custom times, on-site courses and group rates available on request. 

                                                       info@virtual-vines.com        www.virtual-vines.com


Maximize Your Wine Club Sales During Off Peak Season
14 November, 2017

    Is your wine club growth dependent on new memberships acquired in the tasting room?  What is your strategy during months when visitation is down? 

 Loyal, committed customers drive 67% more sales than new customers.  While many wineries exert the most time, staff and investment dollars into attracting and converting new visitors into club members, they often forget about the opportunity they have to increase awareness and sales among their existing customers. 

This month, Virtual Vines is hosting an informative DTC WebTrack seminar series entitled: 
To Have and to Hold-Romancing Your Wine Club  

This live, on-line session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark to your wine club program.  Using personalization, segmentation and simple 80/20 marketing logic, this workshop will provide some thought-provoking ideas which will help nurture your existing customer base and keep the romance alive. 
   This course runs approximately 60 minutes with additional time for Q&A if required. 
Each attendee will receive a session workbook to help capture and implement best practices unique to each business. 

For more information or to register for one of our final 2017 dates: MORE INFO

November 16- 8:30 am PST
 November 28- 9:00 am PST 
December 5- 9:00 am PST
December 14- 8:30 am PST


Custom times and group discounts available on request

  Virtual Vines will be donating 100% net proceeds from all DTC online Webtrack Training courses through November to the Napa Valley Community Disaster Relief Fund for victims impacted by the N Bay Wildfires. 
                                              To check out our complete list of courses and schedule, visit our website:

www.virtual-vines.com

 

 


Maximize Your Wine Club Sales During Off Peak Season
30 October, 2017

 

    Is your wine club growth dependent on new memberships acquired in the tasting room?  What is your strategy during months when visitation is down?
 Loyal, committed customers drive 67% more sales than new customers.  While many wineries exert the most time, staff and investment dollars into attracting and converting new customers into club members, they often forget about the opportunity they have to increase awareness and sales among their existing customers. 

This month, Virtual Vines is hosting an informative DTC WebTrack seminar series entitled: To Have and to Hold-Romancing Your Wine Club  

This live, on-line session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark into your wine club program.  Using personalization, segmentation and simple 80/20 marketing logic, this workshop will provide some thought-provoking ideas which will help nurture your existing customer base and keep the romance alive. 
   This course runs approximately 60 minutes with additional time for Q&A if required.
Each attendee will receive a session workbook to help capture and implement best practices unique to each business. 

For more information or to register for one of our November dates: 
MORE INFO
November 2- 12:00 pm PST
November 16- 8:30 am PST
November  28- 9:00 am- PST 

Custom times and group discounts available on request

  Virtual Vines will be donating 100% net proceeds from all DTC on- line Webtrack Training courses through November to the Napa Valley Community Disaster Relief Fund for victims impacted by the N Bay Wildfires. 
                                              To check out our complete list of courses and schedule, visit our website:
 VIRTUAL VINES DTC SALES TRAINING 

 


VIRTUAL VINES DONATING NET PROCEEDS AND CONSULTING SERVICES TO DISASTER RELIEF EFFORTS
17 October, 2017

      Thank you for all the outpouring of support over the past week as so many friends, colleagues and family members have been impacted by the horrific fires that enveloped our community during what seemed like the longest week in history.  We are profoundly grateful for the heroic efforts of the first responders to keep us safe and the thousands of volunteers who have tirelessly worked around the clock to ensure anyone in need has a warm place to stay, food to eat and much-needed emotional consolation.  Luckily the fires are predicted to reach full containment in the coming week as the region progresses to “RECOVERY MODE”.   It will be a long haul for many, and most are anxious to return to their new normal as soon as possible.  

    To support our clients, friends and local community who have been impacted by this tragedy, Virtual Vines will be donating 100% of net proceeds earned from our DTC WebTrack training series to the Napa Valley Community Disaster Relief Fund for all on-line training courses scheduled through November 30, 2017.  The Fund will be issuing grants to non-profits that provide immediate relief and recovery services to those impacted.  These services include food; shelter; childcare; transportation; health and mental health; resource/referral and case management; legal/advocacy services; and, human and social services.

    For some, the impacts of displacement may involve temporary or permanent loss of employment.  In addition to our donation commitment from our on-line training program, Virtual Vines will be offering pro bono consulting and employment coaching for those impacted by job loss and who are seeking employment in sales, marketing or hospitality services.  Our one on one consulting services can provide support with resume writing/review, interview coaching and placement networking. 

    I would like to personally thank our clients, friends and Industry partners for all the support and encouragement we have received since relocating full time to Napa Valley almost three years ago. We are honored to be business owners and residents of this extraordinary community and are very much looking forward to the opportunity to support its recovery. 

   To learn more about or register for any of our DTC WebTrack Training courses through November 30 please visit our website:  Virtual Vines Training & Events
   To set up a consultation for career placement support or for any other inquiries, please contact us: info@virtual-vines.com.

Warmly,

Laura Larson
Founder, Virtual Vines
www.virtual-vines.com


Are You Maximizing Sales Among Your Most Loyal Customers?
02 October, 2017

 

Statistics show on average, loyal customers are worth 10x as much as their first purchase and existing customers are 3x more likely to buy than new prospects.*    While it is always important to fill the funnel with a steady flow of new customers and contacts, businesses should not take the customers who have already proved their loyalty for granted.  For any relationship to endure the test of time it must be nurtured.  If the relationship is not kept intimate and meaningful, palates will wander.  The shift to drive more sales among loyal customers is essential for wineries to motivate and keep the attention of their qualified, loyal followers.  Are you paying attention?  

  
Join us this month for our on live, on- line seminar series on ways to maximize sales through customer loyalty: 
(Custom times and group rates available)

The 80/20 Rule- Building a High Touch Client Strategy
This in depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue, capture and convert high end buyers. From the tasting room guest experience, digital communication or annuity programs design, implementing best practices to incorporate the 80/20 Principle will dramatically increase sales and grow brand loyalty. 


To Have and to Hold-Romancing Your Wine Club
This session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark into your wine club program. Using personalization, segmentation and simple 80/20 marketing logic, this live snap track webinar will provide some thought provoking ideas which will help keep your customer romance alive. 


Make it Personal- Mastering the Digital Customer Experience
This 60 minute live webinar will cover key facets of building an effective digital marketing plan to help wineries attract, retain and stay connected with customers leveraging personalization techniques. This interactive session will outline key facets of building a cohesive digital strategy through customer segmentation and content designed to increase traffic, email open rates and club conversions to galvanize stronger customer connections to build a loyal client following.

For more information on these courses or other training programs, please visit our website

*Source: McKinsey


EMPOWER YOUR STAFF- DTC Sales WebTracks™ Customized Training Modules
18 September, 2017

NEW!   DTC WebTracks ™ CustomTraining Modules--Build a custom sales training road map for yourself or your staff to cater to unique job requirements, variable skill sets and personal career interests.  Each training module is integrated into a key DTC market segment - DTC Sales, Digital Marketing and Sales Manager Training.  Each module runs 30- 45 minutes and focuses on specific topics within the workshop segment.  Modules can be ordered as a full workshop segment or be mixed and matched to create a customized program and schedule just for you.

Contact us to discuss your interests and we will help you design a training road map that best suits your needs. 

Workshop segment and Module listings can be found here:   
DTC WebTrack ™Module Based Training

_____________________________________________________________________________________________________________________

October Dates Added:
Virtual Vines monthly DTC WebTrack ™live webinar series Fall schedule has been updated to include dates in October.  Course details and schedule available via links below:   

Make it Personal- Mastering the Digital Customer Experience

The Host with the Most- Relationship Selling

To Have and to Hold- Romancing Your Wine Club Program

The 80/20 Rule- Building a High Touch Client Strategy

To Whom it Will Concern- Connecting Through Email Marketing

Talent & the Tasting Room- Building a High Performance Sales Culture

For full list of course descriptions and schedule:  DTC ON LINE TRAINING


Back to School- DTC Sales Live Webinar Training- September Offerings
06 September, 2017

With guest traffic at its peak, finding time to train staff may seem challenging.  Don't lose momentum with new seasonal personnel who may need some expert guidance on how to capture the attention of guests or ask for an order.   Even seasoned staff need to level set and foster techniques to win the hearts and minds of winery guests in such a competitive landscape. 

Virtual Vines live webinar sales & marketing training program offers fast & efficient training options which can be booked and attended at the convenience of a unique location or timeframe. Courses are timed during "off" customer facing hours.  All you need is a laptop and a network connection!   

Check out our September Course offerings: 

The Host with the Most- Relationship Selling

To Have and to Hold- Romancing Your Wine Club Program

The 80/20 Rule- Building a High Touch Client Strategy

Make it Personal- Mastering the Digital Customer Experience

To Whom it Will Concern- Connecting Through Email Marketing

Talent & the Tasting Room- Building a High Performance Sales Culture

For full list of course descriptions and schedule:  DTC ON LINE TRAINING

Please note any topic available through our on line program can be tailored to group or winery specific requirements or selling models and can also be offered on site for groups of 3 or more.  Please contact us for more info.   

Good Selling! 


The V Files™: Laird Family Estate Scores Big in Mystery Shopping Expose'
24 August, 2017

 

                                            

Laird Family Estate scores big in the August V Files ™ Mystery Shopping Expose'   

The V Files ™- August 2017- Laird Family Estate 

Will your winery score a V Files™ 5 point rating? 
   Is your winery staffed to win a high rating for customer experience and sales?  Virtual Vines provides project based Direct to Consumer sales and marketing consulting services & training programs designed to help wineries build and implement successful DTC market strategies.  

Services include:
DTC Sales & Staff Assessment
Mystery Shopping Services
Sales Training (on line or in house)
High touch client marketing/segmentation

View our live webinar DTC Sales Training Courses:  DTC Sales WebTracks 

 Focused on DTC best practices and overall guest experience, THE V FILES™  reports contain candid assessments of winery tasting room acumen focused on level of customer service, ability to connect with guests and how staff implemented sales best practices.   Mystery Shoppers use a scorecard to measure  impression and inspiration, ability to connect with the host, success in wine sales and efforts to build loyalty through club conversions or data collection. The monthly expose' includes a candid summary of performance with commentary and best practices recommendations for specific areas which are exemplary or may require improvement.
Each winery is chosen at random and the mystery shoppers leverage a uniform five point scoring framework to maintain consistency.

To receive our monthly publication of THE V FILES ™ : SUBSCRIBE  to our newsletter

View all V Files monthly reports 

 


DTC Sales Live Webinar Training- WIN Subscribers- Take 20% OFF
26 June, 2017

SUMMER TRAINING PROMOTION FOR WIN SUBSCRIBERS- TAKE 20% OFF 

Virtual Vines invites Wine Industry Network and Wine Industry Advisor subscribers to Take 20% OFF any DTC SnapTrack™ or DTC WebTrack™ live webinar training for registrations purchased by July 15, 2017.*   Use code WIN20 at checkout.

 

Current Course Offerings:

Make it Personal-Mastering the Digital Customer Experience

The Host with the Most-Relationship Selling

                                      To Have and to Hold-Romancing Your Wine Club Program

                                           The 80/20 Rule-Building a High Touch Client Strategy

                                            To Whom it Will Concern-Connecting Through Email Marketing

                                            Talent & the Tasting Room-Building a High Performance Sales Culture

                                            For full list of course descriptions and schedule:  DTC SUMMER TRAINING

                                                                                                                       *Promotion limited to one person per registration
__________________________________________________________________________________________________________________________
                      
    
THE V FILES ™
Monthly DTC Best Practices Winery Expose'
Have you been "V Filed"?
 
 This month Virtual Vines Mystery Shoppers report on their guest experiences at Petroni Vineyards. 

The V Files™ June 2017- Petroni Vineyards

To receive our monthly V Files report, subscribe to our newsletter: SUBSCRIBE   

                                                                                                  

                                                                                          

     Based out of Napa California, Virtual Vines provides project based Direct to Consumer sales and marketing consulting services & training programs designed to help wineries build and implement successful DTC market strategies.  For more information: www.virtual-vines.com.


DTC Sales Training- SUMMER PROMOTION - Take 20% OFF
12 June, 2017

Virtual Vines is pleased to announce new DTC Sales Training Summer courses and schedule.  New course descriptions and schedule posted through July 2017.

SUMMER TRAINING PROMOTION FOR WIN SUBSCRIBERS- TAKE 20% OFF 

Virtual Vines invites Wine Industry Network and Wine Industry Advisor subscribers to Take 20% OFF any DTC SnapTrack™ or DTC WebTrack™ live webinar training for registrations purchased by July 15, 2017.*   Use code WIN20 at checkout.

Current Course Offerings:

Make it Personal-Mastering the Digital Customer Experience

The Host with the Most-Relationship Selling

To Have and to Hold-Romancing Your Wine Club Program

The 80/20 Rule-Building a High Touch Client Strategy

To Whom it Will Concern-Connecting Through Email Marketing

Talent & the Tasting Room-Building a High Performance Sales Culture

For full list of course descriptions and schedule:  DTC SUMMER TRAINING

*Promotion limited to one person per registration 

 

      THIS MONTH:  Check out :  THE V FILES ™ Monthly DTC Best Practices Winery Expose'


  The V Files™ June 2017- Petroni Vineyards



To recieve future publications of  THE V FILES ™ : SUBSCRIBE  

     Based out of Napa California, Virtual Vines provides project based Direct to Consumer sales and marketing consulting services & training programs designed to help wineries build and implement successful DTC market strategies.  For more information: www.virtual-vines.com.

 

 

 



  

 

 

 

 

 

 

 

 

 

 


DTC Sales Live Webinar Training Series- Summer Schedule Posted
01 May, 2017

New!  Summer Sessions Added

  Busy season is upon us!  As wineries embrace a heavier volume of visitors, new sales and marketing staff are ramping up to support the demands.   Virtual Vines convenient live webinar training series offers DTC sales & marketing training sessions which can be attended during convenient "off" customer hours at flexible times conducive to anyone's schedule.  Each session offers best practices training as well as competitive tips and techniques which will help wineries build closer connections from the first visit through the entire customer life cycle.  Whether it be making a stronger impact in the tasting room, optimizing a more compelling framework to your wine club, delivering a personalized digital marketing program or developing strategies to build loyalty among top clients, each 30- 60 minute course is perfect for new hires as well as seasoned hospitality, sales and marketing personnel.  

Click on each course link to learn more or register for one of our May or June sessions. 
Custom dates/times and group discounts available on request

 

 

"Make it Personal"
Mastering the Digital Marketing Experience 

90% of DTC winery sales originate in the tasting room, however, many customers don't get back for an on site visit after their initial guest experience.  As a result customer relationships are nurtured through digital contact: email, social media and website exchanges. This session will provide best practices on how to nurture and grow mutually committed customer relationships- DTC to LCD. 
60 minutes plus live Q&A. Best practices workbook included.

 

 

  "The 80/20 Rule"
Building a High Touch DTC Client Strategy

Loyal customers are 70% more likely to buy than new ones and their average purchase is 10X higher than their first. Using the 80/20 Principle, this  live webinar provides insights on how to increase opportunities to capture and grow your Top 20% customers by building a white glove, high touch segmented framework into your DTC program.    
   60 minutes plus live Q&A. Best practices workbook included.

 

"Talent and the Tasting Room"
Tackling the Staffing Dilemma

As wineries design strategies to cater to their top clients, the need for professionally trained staff who can consistently inspire, connect, build trust and loyalty is essential. Designed for DTC Managers and business owners, this live webinar offers insights on how to hire, train and motivate top performers through leadership framework which instills a sales value culture.
60 minutes plus live Q&A. Best practices workbook included.

 

 

"Be the Host with the Most"
Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales.This live webinar will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections and confidence to close more sales and set the stage to grow longer term customer relationships.
30 minutes plus live Q&A. Best practices workbook included.

 

"To Have and to Hold"
Romancing Your Wine Club

The average wine club customer belongs to ~4-5 loyalty programs. As a result competition is growing and customers can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries spend more time focused on customer retention strategies vs. building more intrigue into their club programs and growing mind share among those valued customers who are already committed. This session dives into the difference between customer retention and customer loyalty and provides creative ideas to add some spark into your wine club program to keep the romance alive.
30 minutes plus live Q&A. Best practices workbook included.

 

Custom online or on-site training options and group rates available on request.
Session times posted on site are scheduled in PST and are intended for single use per registration.

 

Full Training & Event Schedule

Based out of Napa California, Virtual Vines provides DTC Consulting Services and Sales Training designed to help small to medium sized wineries build brand awareness and implement innovative sales strategies which will result in increased customer demand and loyalty. For more information:http://www.virtual-vines.com

 


Looking for help with DTC Sales or Marketing Project?
18 April, 2017

DTC Sales & Marketing Consulting Services

Do you need help with a sales or marketing project?
Virtual Vines project based consulting services are tailored to help
wineries optimize DTC channels by offering sales and marketing expertise to help fill gaps within your
DTC program or to supplement personnel skills.
 Project engagements are customized to support business needs and can be termed for months or an afternoon. 

Business Development
DTC Market Strategy & Design Loyalty Programs
Customer Recruiting/Outreach
Strategic Alliances

Staffing
Sales Skills Assessment
Mystery Shopping
Professional Sales/ Sales Management training
Personnel Recruiting

Hospitality Program Optimization
Tasting Room Logistics
POS/CRM integration
Cost & Delivery planning

Digital Marketing
Email
Web Design
Social Media

 

Pricing is offered on project basis defined by scope of work and estimated timelines 
For more information, please contact us at info@virtual-vines.com


Batter Up! DTC Spring Training Schedule is On Line
04 April, 2017

DTC Sales & Marketing News- April 2017

It's time for spring training.  As busy season fast approaches what better time to assess and supplement staffing needs and skills development, cross train employees and brush up on best practices? Virtual Vines live webinar series offers convenient on line learning options for sales & hospitality staff and managers which can be conveniently attended remotely from anywhere on any device.

April and May dates have all been posted!

 

 

"Make it Personal"
Mastering the Digital Marketing Experience 

90% of DTC winery sales originate in the tasting room, however, many customers don't get back for an on site visit after their initial guest experience.  As a result customer relationships are nurtured through digital contact: email, social media and website exchanges. This session will provide best practices on how to nurture and grow mutually committed customer relationships- DTC to LCD. 
60 minutes plus live Q&A. Best practices workbook included.

 

 

  "The 80/20 Rule"
Building a High Touch DTC Client Strategy

Loyal customers are 70% more likely to buy than new ones and their average purchase is 10X higher than their first. Using the 80/20 Principle, this  live webinar provides insights on how to increase opportunities to capture and grow your Top 20% customers by building a white glove, high touch segmented framework into your DTC program.    
   60 minutes plus live Q&A. Best practices workbook included.

 

"Talent and the Tasting Room"
Tackling the Staffing Dilemma

As wineries design strategies to cater to their top clients, the need for professionally trained staff who can consistently inspire, connect, build trust and loyalty is essential. Designed for DTC Managers and business owners, this live webinar offers insights on how to hire, train and motivate top performers through leadership framework which instills a sales value culture.
60 minutes plus live Q&A. Best practices workbook included.

 

 

"Be the Host with the Most"
Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales.This live webinar will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections and confidence to close more sales and set the stage to grow longer term customer relationships.
30 minutes plus live Q&A. Best practices workbook included.

 

"To Have and to Hold"
Romancing Your Wine Club

The average wine club customer belongs to ~4-5 loyalty programs. As a result competition is growing and customers can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries spend more time focused on customer retention strategies vs. building more intrigue into their club programs and growing mind share among those valued customers who are already committed. This session dives into the difference between customer retention and customer loyalty and provides creative ideas to add some spark into your wine club program to keep the romance alive.
30 minutes plus live Q&A. Best practices workbook included.

 

Custom online or on-site training options and group rates available on request.
Session times posted on site are scheduled in PST and are intended for single use per registration.

 

Full Training & Event Schedule

Based out of Napa California, Virtual Vines provides DTC Consulting Services and Sales Training designed to help small to medium sized wineries build brand awareness and implement innovative sales strategies which will result in increased customer demand and loyalty. For more information:http://www.virtual-vines.com

 


DTC Sales 101: The Host with the Most
23 March, 2017

Why is it wineries can offer the best varietal, vintage and value, but the DTC Sales growth numbers remain consistent YoY at 15-17%?  Market statistics have shown 85-90% of DTC wine sales originate in the tasting room, however, there seems to be a widening gap between the potential impact of sales and the staffing resources required to sustain them.

In 2016 SF Luxury Marketing Council conducted a Mystery Shopping project among over 85 wineries in the Napa Sonoma region with the objective to measure the outcome of their visit via likelihood to buy, recommend or return.  Among the shoppers who rated their experience the highest, the predominant reason was their connection with the host.  These experiences also resulted in ~30% higher sales based on an average of $114 vs $88.

If you examine the model adding average tasting room operations into the equation, the annual ROI results can be quite impressive.

The survey outcome exemplified the growing need for wineries to invest in their most valuable resources-- The customer facing staff who work on the front line.  Not only are tasting room personnel expected to deliver exceptional customer service, they are also pivotal to driving a significant portion of the DTC sales for the entire sales budgets. With so much at stake isn’t it worth it to regard these players as your “A Team”?

So it seems the answer is consistently simple…The Host is Most.

Integrating comprehensive sales training and compensation programs are easy tweaks you can make to ensure your varietal, vintage and value are being represented and converted into the wanting palates and wine cellars of your customers. 

Mutual Commitments = Mutual Success.  

If wineries want their guests to invest in their business and commit to becoming loyal customers, wineries need to invest in what it takes to win their trust and bestow their best and brightest assets to lead the charge.

Virtual Vines provides DTC sales and marketing support to help wineries ensure optimum coverage and top talent represented in the tasting room through project based services like mystery shopping, staff assessments, sales staff & manager training, hiring and leadership blueprints. 
 
Our live Spring Webinar series provides convenient access to best practices to recruit, hire and train top talent for maximum results.

REGISTER TODAY! 

DTC SnapTrack: The Host with the Most- Relationship Selling    

DTC WebTrack:The 80/20 Rule- Building a High Touch DTC Client Strategy

DTC WebTrack:Talent & the Tasting Room: Tackling the Staffing Dilemma

For more information on our complete training and services portfolio, please visit us at
www.virtual-vines.com


The 80/20 Rule: High Touch = The New Norm
13 March, 2017

 

In January Ship Compliant released its annual DTC Report and announced 2016 DTC Sales increased 17% to $2.3B!


Do you know it is likely 70% of those sales came from existing customers?
   

 Statistics show on average, loyal customers are worth 10x as much as their first purchase and existing customers are 3x more likely to buy than new prospects.*    With all of the data that shows there is significant opportunity for revenue growth leveraging a quality vs. quantity approach, many wineries continue to place more focus on increasing traffic in the tasting room and driving club membership sign ups as measurements for success. While it is always important to fill the funnel with a steady flow of new customers and contacts, businesses should not take the customers who have already proved their loyalty for granted.  For any relationship to endure the test of time it must be nurtured through mutual attention and commitment.  If the relationship is not kept intimate and meaningful, interest begins to thin causing mindshare and palates to wander.   The shift to refocus sales and marketing strategies toward nurturing select loyal customers is a white hot trend as the DTC market continues to grow and wineries compete to win and keep the attention of qualified, loyal followers.    

Virtual Vines has designed a consulting services portfolio which helps wineries strengthen their relationships with their most valuable customers through high touch sales & marketing program techniques, up leveling club offerings, implementing white glove service values and developing ongoing segmented, personalized communications.  

Do you have a plan in place to drive more sales among your top clients? 

  
Contact us for a complimentary DTC 80/20 Client Assessment Consultation
or join us for one of our live on line webinars: 

The 80/20 Rule- Building a High Touch Client Strategy 

Make it Personal- Mastering the Digital Customer Experience

To Have and to Hold- Romancing Your Wine Club

For more information:  info@virtual-vines.com       707-927-3574



*Source: McKinsey

Based out of Napa, CA, Virtual Vines provided DTC sales and marketing consulting services designed to help small to medium sized wineries build brand
awareness and implement innovative growth strategies which will result in increased customer demand and loyalty.
www.virtual-vines.com

 


The Staffing Dilemma- Are you Up for the Challenge?
20 February, 2017

The first winery jobs report for 2017 is in!  January kicks off very strong with a 22% increase in DTC hiring over January 2016!  While this is great overall news for growth prospects in our Industry, it offers some new challenges for wineries in an area that has already experienced a drought all its own…. Attracting, hiring and retaining top talent.

        As more wineries pivot to enhancing their routes to market around the direct to consumer model, they are finding good sales, marketing and hospitality talent is hard to find and harder to keep.  Not only is there a gap forming in relation to supply and demand, wineries are also feeling the significance the front line team has on the outcome of front line sales.  Let’s face it, >85% of DTC sales originate in the tasting room and over 50% of DTC sales consistently happen there.  Businesses need their customer facing teams to not only create memorable experiences, they also need to have skilled professionals who know how to qualify, sell and close business, exceed revenue goals, capture and grow ongoing relationships with top customers, operate and manage CRM and technology tools with precision and efficiency, and smile continually from the moment they arrive until they walk out the door.

         As hiring needs increase and competition continues to grow, wineries will need to take a hard look at how they consider these pivotal roles and the impact they have on the business.  They need to reassess what they have to offer, not just what the employee can give to them.  I encourage wineries to employ the same strategies attracting and retaining employees as they do with their top customers:

  1. Creating memorable experiences
  2. Consistently demonstrating the WOW Factor
  3. Integrating personal/ demographic segmentation strategies
  4. Educating and Upselling
  5. Leading with value proposition
  6. Offering incentives for loyalty
  7. Delivering White Glove Customer service
  8. Recognizing and rewarding for revenue or contribution

             If wineries integrate these customer value best practices across their personnel management program, I can guarantee they will recognize similar returns:  More qualified candidates, increased sales performance, closer relationships and longer term commitments. 

As you gear up for busy season, are you ready for the challenge?

    Join us for two unique opportunities to learn how to address these challenges by attending a panel discussion at the Luxury Marketing Council Winery Boot Camp on March 1 at the Lincoln Theater and/or register for a DTC Web Track seminar on this trending topic through our on line Learning program:

DTC Manager WebTrack
More Info & Registration:
“Talent & the Tasting Room-
Tackling the Staffing Dilemma”

  

 

Luxury Marketing Council
Winery Boot Camp-
More Info & Registration:
“The Staffing Conundrum”

 

Contact us for more information or to schedule a complimentary staffing assessment consultation.

Based out of Napa California, Virtual Vines provides project based Direct to Consumer sales and marketing consulting services & training programs designed to help wineries build and implement successful DTC market strategies.  For more information please visit us at www.virtual-vines.com.
LIVE WEBINAR- TALENT & THE TASTING ROOM: Building a High Performance Sales Team
DTC SALES WEB TRACK:  TALENT & THE TASTING ROOM:  Tackling the Staffing Dilemma  CLICK HERE FOR  COURSE INFO & REGISTRATION:  .  Over 85% of DTC Winery sales originate in tasting room. ...
LIVE WEBINAR- DTC Sales Training- TO HAVE AND TO HOLD- Romancing Your Wine Club
DTC SNAP TRACK- TO HAVE AND TO HOLD- Romancing Your Wine Club CLICK HERE FOR COURSE INFO & REGISTRATION:  Loyal, committed customers drive 67% more sales than new customers.  While many wineries invest ...
LIVE WEBINAR- Sales Manager Training- THE 80/20 RULE- Building a High Touch Client Strategy
DTC WebTrack- THE 80/20 RULE- Building a High Touch Client Strategy    CLICK HERE FORCOURSE INFO & REGISTRATION:  The 80/20 principle applies to most business relationships… that is 80% of return is determined ...
LIVE WEBINAR- DTC Sales Training- BE THE HOST WITH THE MOST- Relationship Selling
DTC SALES SNAP TRACK- BE THE HOST WITH THE MOST- Relationship Selling CLICK HERE FOR COURSE INFO & REGISTRATION:  In tasting room performance surveys, connecting with the host is proven to have the ...
LIVE WEBINAR- DTC Sales Training- MAKE IT PERSONAL- Mastering the Digital Customer Experience
DTC SNAP TRACK- MAKE IT PERSONAL- Connecting through Digital Marketing CLICK HERE FOR COURSE INFO & REGISTRATION:  90% of DTC winery sales originate in the tasting room, however, many customers never return for an on ...

Virtual Vines offers DTC Sales training opportunities for wineries focused on developing professional sales and marketing acumen within their DTC hospitality program.
Hosted online or on -site our curriculum is flexible and can be customized to maximize your training needs.

FAST & FLEXIBLE!   DTC SnapTracks are 45-90 minute interactive web-based sessions which are streamlined to cover specific areas of interest and job function for DTC winery hospitality and sales personnel.  The convenient online webinar based forum offers a flexible venue for busy professionals to learn new DTC tips and techniques hosted by Industry experts remotely from anywhere on any device.

FOR SALES MANAGERS & BUSINESS OWNERS:  DTC Sales Web Tracks are 60-90 minute interactive web-based sessions which provide more in-depth content around DtC strategy, design and Program Management.  The online webinar based forum offers a flexible venue for winery staff and managers to acquire DtC best practices sales and marketing expertise remotely from anywhere on any device.

    DTC WEB TRACK:
     Be The Host with the Most- Relationship Selling

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales.   This 30 -45 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build confidence to close more sales and build longer-term customer relationships.  (Recordings available for purchase)  MORE INFO & REGISTRATION:   

 
       DTC WebTrack
        To Have and To Hold- Romancing Your Wine Club Program

Loyal, committed customers drive 67% more sales than new customers.  While many wineries invest the most time, staff and marketing dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve.   This session will focus on the difference between customer retention and customer loyalty and offer up some creative ideas to kick things up a notch to add some spark to your wine club program.  Using personalization, segmentation and simple 80/20 marketing logic, this session will provide some thought-provoking ideas which will help drive longevity and keep your customer romance alive. (Recordings available for purchase) MORE INFO & REGISTRATION: 

 
 
    DTC WebTrack:
   
Make it Personal-Mastering the Digital Customer Experience

.This live webinar will cover key facets of building an effective digital marketing plan to help wineries attract, retain and stay connected with customers in the digital era.  This interactive session will outline key facets of building a cohesive digital strategy leveraging segmentation and personalization and developing content designed to increase open rates, convert sales and create closer relationships beyond the tasting room. 60-75 minutes including Q&A. (Recordings available for purchase)   MORE INFO & REGISTRATION: 

 
    DTC WebTrack: 
   The 80/20 Rule: Maximize Returns Within Your Top Client Base

The 80/20 principle applies to most business relationships… that is 80% of return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique experiences to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration.   This 60-75 minute web training session provides best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization, and segmentation designed to intrigue, capture and convert high-end buyers. From the tasting room guest experience, digital communication or annuity programs design, implementing best practices to incorporate the 80/20 principle into your DtC program will dramatically increase sales and grow brand loyalty. (Recordings available for purchase)
 MORE INFO & REGISTRATION: 

        DTC WebTrack: 
       
  To Whom It May Concern: Connecting Through Email Marketing

This live webinar will cover key facets of building an effective email outreach plan to help wineries attract, retain and stay connected with customers through strategic messaging. This interactive session will outline key facets of building a strategic email campaign plan, tips, and techniques on how to develop intriguing content to increase open rates and conversions and how to use personalization to galvanize customer connections to build a loyal client following.  (Recordings available for purchase) MORE INFO & REGISTRATION
 
     DTC WebTrack
 
    Talent & The Tasting Room: Tackling the Staffing Dilemma

Over 85% of DTC Winery sales originate in the tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and an ongoing challenge as wineries require more in-depth skills and commitments from their hospitality staff.  This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity.  The session will offer 60-75 minutes of content followed by an interactive Q&A session. (Recordings available for purchase)
  MORE INFO & REGISTRATION: 

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