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WINE INDUSTRY NETWORK

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Address

155 Foss Creek Circle
Healdsburg
CA, 95448
United States
Phone
(707) 433-2557
Fax
(707) 433-2551
Primary
George Christie

ABOUT WIN

Wine Industry Network (WIN) is THE leading business to business resource for the North American wine industry providing a collection of services, subscriptions, and events designed to keep industry professionals informed about current trends and industry news, as well as the latest products, services, jobs, and innovations in the production, viticulture, sales, marketing, and management categories.


News Archive


B2B Marketing Assessment - What's Your Level of Success?
05 August, 2019

Marketers today know that they need successful marketing tactics to attract and close customers - but identifying, developing and planning a marketing strategy can be daunting.

Ask yourself the following questions to help identify if you need to reevaluate your current marketing plan - or if you're on the right track.

 

  • Are you using the right marketing channels to reach your preferred customers?

  • Does email play a role in your marketing?

  • Are you engaging in social media?

  • How are you measuring your marketing efforts?

  • What ratio of marketing or sales engagements result in a closed sale?

  • How do your marketing strategies compare with your competitors?

  • What tactics are they using?

  • Are there marketing tools or practices you like to learn more about?

 

If you’re like many businesses, the reality is that you may not know the answer to some of these questions. Or, you may know you’re not getting your money’s worth, but you’re not sure why or what you should change.

Wine Industry Network can help identify your strengths and help pinpoint areas that can be improved with better marketing solutions and can assist you with marketing tools & services to reach your ideal client. 

 
 

Case Study: Outshinery
16 July, 2019

Keltie Maguire is Minister of Business Expansion at Outshinery, a product photography and video creation company that generates visual marketing assets using 3D technology. Working with businesses worldwide, Outshinery is quickly establishing itself as a marketing and promotion leader within the wine industry. So, how does a visual marketing company create awareness and attract the attention of their target customers and grow their business?

Prior to becoming a member of Wine Industry Network (WIN), Outshinery had been utilizing social media channels for content distribution and brand awareness as well as showcasing contributing guest blog posts, engaging in email marketing and broadcasting webinars. To complement their inbound marketing strategies, they also employed paid advertising with highly-targeted Google and Facebook ads. 

Even with the marketing tactics they deployed, their team found it difficult to reach a new audience and needed a better way to engage their target segment: wineries. That’s when they sought out the services of WIN.

WIN, a business to business resource for the wine industry, provides suppliers and service providers with a content marketing platform to share their company news, products and services to a highly targeted audience of over 35,000 winery contacts and representatives to garner more awareness. 

Keltie explained that, “WIN has a great reputation, it’s dedicated to the industry, has an affordable membership model and access to a network of qualified peers. It definitely helped us widen our reach without having to reinvent the wheel each time.” 

“A highly-qualified network that converts at a high rate.” 

Their favorite feature is the “What’s New” section within their company profile.


“We like the consistent schedule of the What’s New section and how it gets turned into an e-blast. As a creative partner to wineries, we have so many relevant resources to share and the What’s New section is perfect for our content. Every 2 weeks, we make sure to post new content (webinar announcements, case studies, playbook releases, etc.) with a short article and imagery and the WIN team brings it home!”

Keltie further explained how Outshinery found that WIN delivered a lead capture rate of 45% versus the average site lead capture rate of 2.5%.

“After only approximately 3-months of use it’s become [one of our best] lead generation channels - 6.4% of leads come from WIN”.

“WIN delivered a lead capture rate of 45%” 

As Outshinery continues to grow, Wine Industry Network plans to support their marketing team on this channel by taking these insights and applying them across their business.

 

Learn more about Wine Industry Network's Membership 

 


Five Reasons Why Your Brand Should Use Advertorial Content
05 April, 2019

1. Advertorials are cost-effective. For small businesses, traditional advertising can be too costly. You can run several advertorials for less than the cost of a full page color ad in your local industry magazine.

2. Advertorials can help you reach your target market. By utilizing platforms that align with your target market, you ensure the traffic you get will be full of people who are interested in your product or service.

3. You are in control. Unlike traditional forms of advertising, when you purchase advertorial space you have complete editorial control over what is going to be published. You are paying for the space, so you get the final say so the content.

4. Your advertorial will be seen. Advertorials are considered non-intrusive advertising and many advanced online consumers use ad-blockers, advertisements don’t always show up on mobile and other handheld versions of websites. Advertorials will not be blocked or get lost in the mobile version of a website.  

5. Advertorials are track-able. Everyone wants to track their ROI. Advertorial products typically provide a report that will share the reach and engagement your advertorial receives. In a print publication, you can create a coupon code or a unique URL to track your conversions, and that is typically the most you can track.

If you're looking for a targeted marketing campaign to reach a specific segment within the wine industry to grow brand awareness, drive leads, and highlight new products, special offers, and company brand, then check out the WIN Supplier Spotlights Program or contact us directly!


5 reasons why your business should consider event sponsorship
08 March, 2019

Unlike other forms of advertising, which are frequently intrusive and unwanted, event sponsorship allows consumers and businesses to connect through meaningful real-time interaction. And when it's done well, sponsorship can offer a distinct opportunity that can both complement and expand your current marketing & advertising strategies.

Below are the top 5 reasons you should consider Event Sponsorship:

 

1. Brand Visibility & Awareness:

Event sponsorship enables businesses and organizations to receive more media coverage. name and brand visuals to appear alongside other reputable brands in front of large audiences. The bigger an event is the more press, social media mentions, and other benefits you can reap. 

 

2. Targeted Marketing:

Sponsorships allow for direct access to your target market or in an effort to reach a new target audience.

 

3. Client/Customer Perception:

Improve the way you are viewed by your ideal customers by leveraging the power of collective credibility. Your reputation soars when you work alongside and with other successful organizations. 

 

4. Content & Social Media Marketing:

You can connect with the event holder on social media and gain access to the audience. Indeed, social media promotion for events. The Event Marketing Institute reported that 98 percent of consumers create social content during events. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks.

5. Block the Competition: 

If your competitors haven’t started doing sponsoring events where your audience is, there’s a huge opportunity to be first in the space and get new eyes on your company that may have found their way to a competitor. The last thing you want is to hold out on an event opportunity, have a competitor take your place, and miss out on a great chance to establish your presence there.

 

If you're looking to make a big impression within the industry and are curious about sponsorship for a wine tradeshow or conference, Wine Industry Network produces several annual events, including the 2nd largest wine industry conference & trade show in North America - the WIN EXPO. For more information about WIN events, CLICK HERE

 

 


Are You Using Content Marketing to Promote Your Business?
11 February, 2019

 

What is Content Marketing?

Content marketing is a strategy that uses content (articles, blog posts, videos, infographics, etc.) to expand your business’s audience, create awareness, and drives leads and sales by appealing to your desired audience.

  • Content gives you an opportunity to stay in touch with your audience without always asking them to buy something.
  • Valuable content keeps people coming back.
  • Unique, high-quality content is the building block for search engines and can increase improve your SEO.

  

 

 

Creating Content

One of the obstacles with content marketing is coming up with new content ideas and creating them. In fact, it’s one of the biggest challenges marketers face today.

 

 

One of the best ways to identify new topics in the Wine Industry is to discover what's trending, what’s newsworthy and what people are talking about. Industry news sources such as the Wine Industry Product & Service Newsletters, WIN Advisor and WIN Afternoon Brief are great ways to keep up-to-date with what’s going on in the Wine Industry and what’s top-of-mind to wine professionals.

 

Distributing and Promoting Content

Content promotion and distribution is as important, if not more so than content creation. But how do you get your content out there? Putting aside your own channels such as your company website, blog, and social media, how do you spread the net far and wide for maximum impact? How do you decide which content marketing channels to use? Do you have the reach or contacts that will truly deliver the message you’re promoting?

 

OWNED Channels

PAID Channels

EARNED Channels

Blog / Website

Paid Search

Organic Search

Social Channels

Display Advertising

Syndicated Content

Email Marketing

Promoted Social Media Posts    

Shared Social Posts

 

At Wine Industry Network (WIN), we combine OWNED, PAID & EARNED channels to maximize your content marketing efforts.

WIN is a highly targeted content marketing platform designed to reach not just the Wine Industry audience, but the specific segments within the winery categories you're looking to reach: vineyard & growers, winemaking production staff, sales & marketing personnel, and winery operations.

Through our provided distribution tools (blogging platform, email marketing, social media posts), you have the ability to reach over 35,000 highly targeted wine industry professionals.

For more information on how Wine Industry Network can assist with your Content Marketing, contact us:

 

SEND ME INFO

 

 


Registration for Inaugural 3-Tier Wine Symposium Open
24 January, 2019

New Conference Focused Exclusively on Wholesale Channel

Healdsburg, CA, January 24, 2019 – Wine Industry Network (WIN) announced today that registration is now open for the new 3-Tier Wine Symposium, a one-day educational conference focused exclusively on the wholesale channel. The symposium will be held on May 22nd from 8:00 a.m. – 4:30 p.m. at the Vintners Inn in Santa Rosa, CA and tickets for the event are limited.

 

The symposium will feature a full day of presentations that will include experts from all facets of the three-tier system who will provide new insights into the opportunities that the wholesale channel presents. The conference is specifically designed for winery owners, executives, and sales & marketing professionals who are interested in learning more about the complicated, but necessary, world of distributor relations and the wholesale channel. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability.

 

Some of the topics for the day will include:

  • The Evolution of the Wholesale Channel; Innovation Driven by Demand
  •  Understanding the Distributor Mindset; Finding the Right Partners
  • Win-Win Distributor Negotiations; Profitability & Pricing Strategies
  • New Product Launch: Expanding Your Market
  • Innovative Incentive Programs
  • Changing the Nature of Market Visits
  •   Planning for the Future; Success is not an Accident

 

 “The wholesale channel, and 3-tier system in general, is a major pain point for just about every small to midsize winery that wants to grow their brand beyond the tasting room, and there are no easy answers,” says George Christie, President of Wine Industry Network. “The reality is that success takes a lot more than good wine at a good price and a market visit once or twice a year. It requires a very strategic approach and an excellent understanding of how your distributor partners think and work, but if done correctly, there are still tremendous opportunities. This event will feature experts with years of experience to help demystify this channel and attendees will leave better prepared for success for the upcoming sales season,” adds Christie.

 

The day will include a beautiful wine county buffet lunch and will culminate with an afternoon networking social and wine tasting. The event also features limited space for a small, select number of exhibitors who are interested in showcasing products and services specifically relevant to wineries looking for information about improving their distribution opportunities. For more information about attending, speaking, or exhibiting, please visit: www.3tierwine.com or email info@3tierwine.com .

 

###

 

About Wine Industry Network (WIN):

 

Wine Industry Network (WIN) (wineindustrynetwork.com), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN produces two annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo) (wineindustryexpo.com), and the Wine & Weed Symposium (wine-weed.com); the online daily news publication, Wine Industry Advisor (wineindustryadvisor.com); an online employment resource, WIN Jobs (wineindustry.jobs); and THE North American Wine Industry Database, Wine Industry Data (WIN Data) (wineindustrydata.com).


Exhibitor Tips for a Successful Trade Show Season!
14 January, 2019

Solid advice to ensure a great event & Tradeshow ROI. 

Some of these tips might seem pretty straightforward, but you would be surprised at how often they are overlooked.

 

Before the Show:

• Advertise your presence! It is important to build up hype about your trade show appearance in the weeks and leading up to the event. 

• Connect with prospects & customers before the show by sending out an email or letter inviting your customers to stop by your booth and offer your PROMO CODE to allow prospects to attend for free. This guarantees you will have more visitors at your booth, markets your company to those who may not attend, and gives you higher visibility to those that are attending.

 

During the Show:

• Engage! During trade shows, potential clients put a personal face to your company and brand. Therefore, the people representing your company in this type of setting should be enthusiastic, outgoing, knowledgeable, and approachable.

 

• Network. Make sure you allocate time for you & your salespeople to “walk the show” and visit with other exhibitors as some of the best prospects at a show are your fellow exhibitors.  

 

After the Show:

Now the real work begins. 

• Send requested literature immediately as a quick response is your second opportunity to make a favorable impression. (Your performance in the booth is the first.)

• Keep track of your prospects by keeping a record of the customers who found out about your products through the trade show. Use these results to demonstrate the show’s return on investment.

 

Maintaining Your Exposure:

As trade season ends and the opportunity to network with potential leads face-to-face becomes limited, it's important to maintain a marketing strategy that lets you continue to reach your target audience with other channels. Email, social media, digital marketing, and traditional advertising are all ways that you can distribute your organization's news & information to those you’re looking to touch.

 

If you’re not already currently engaging in email marketing to get your message out, consider utilizing a network like Wine Industry Network (WIN). WIN members can share their content in email newsletters and reach a highly targeted audience, via an extensive subscriber list and following. In addition, all campaigns are tracked and measured allowing for easy analysis of programs and investments.

WIN Members also have the opportunity to access additional marketing programs including participation in Expert Editorials with the Wine Industry Advisor, high-impression ad space on Wine Industry Network and Wine Industry Advisor, high-impact promotion in Supplier Spotlights and discounts on our WIN Data product for those members looking to bolster their list of industry contacts.

 

For more information on any of these services, or for general inquiries, contact us:

 

SEND ME INFO


3-Tier Wine Symposium Announced
19 December, 2018

Wine Industry Network produces new conference to address challenges of three-tier system

Healdsburg, CA, December 19, 2018 – The Wine Industry Network (WIN) today announced the launch of the 3-Tier Wine Symposium, a one-day intensive educational conference focused on how to best navigate the evolving and complicated world of distributor relations along with how to capitalize on the opportunities that still exist in the wholesale channel. The symposium will be held on May 22nd from 8:30 a.m. – 4:30 p.m. at Vintners Inn in Santa Rosa, CA.

The conference is designed specifically with winery owners, executives, and sales and marketing professionals in mind. It will feature experts from all facets of the three-tier system who will share insights on working with distributor partners and strategies on how to maximize the wholesale channel to sell more product, increase profitability, and build brand awareness. Other topics covered will include expanding into new markets, hiring a distributor, distributor negotiations, and how to create incentive programs that deliver results.

“Our industry spends a lot of time talking about the DTC channel and how important it is for small and medium-sized producers,” said George Christie, Wine Industry Network President. “No one disputes that, but to build a brand to its full potential, as well as mitigate risk, wineries need to continue to leverage the opportunity that the wholesale channel presents. Succeeding requires an understanding of how distributors and retailers operate, what programs work, and how to generate pull in a particular market, and they’re all different. 3-Tier Wine Symposium attendees will leave with all of that knowledge and more,” added Christie.

The day will include a beautiful wine county lunch buffet culminating with an afternoon networking social and wine tasting. The event will also feature space for a small, select number of exhibitors interested in showcasing products and services specifically relevant to wineries looking for information about improving their distribution opportunities. Seating is limited. For more information about attending, speaking, or exhibiting, please visit: 3tierwine.com or email info@3tierwine.com .

About Wine Industry Network (WIN):

Wine Industry Network (WIN) (wineindustrynetwork.com), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN produces two annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo) (wineindustryexpo.com), and the Wine & Weed Symposium (wine-weed.com); the online daily news publication, Wine Industry Advisor (wineindustryadvisor.com); an online employment resource, WIN Jobs (wineindustry.jobs); and THE North American Wine Industry Database, Wine Industry Data (WIN Data) (wineindustrydata.com).


Are you using Email Marketing to promote your business?
27 November, 2018

When you think about the demographics of popular social media networks, who do you picture? Snapchat targets a younger crowd, women are the majority of Pinterest users, LinkedIn members are B2B focused, but unlike these social channels, email is used by nearly everyone. Heck - you need email just to create a social media account!

Because of this, email is still one of the most effective promotional tools and this is especially true for small businesses, with its low cost and ability to manage client relationships. Email marketing also remains the best digital marketing channel for ROI while being cost-effective. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.

However, in order to get the most out of email marketing, you have to take the right steps for it to be successful. If you’re just getting started, it might seem overwhelming, but it’s easier than you would think. Successful email marketing comes down to these four things:

 

  1. A Targeted List - segment your audience into smaller groups to deliver the best message to each group.

  2. Plan Your Content - Develop a healthy mix of educational, informative, promotional & transactional emails to provide value and prevent unsubscribes

  3. Email Design and Message - Keep it simple, relevant and with a strong Call To Action!

  4. Measure Your Results - Track your email opens, clicks and unsubscribes and optimize your future campaigns based on your results.

If you’re not quite ready to jump into email marketing, but still need to get your message out - or are just looking for an additional channel for exposure, consider utilizing a network like Wine Industry Network (WIN). WIN members can share their content in email newsletters and reach a highly targeted audience, via an extensive subscriber list and following. In addition, all campaigns are tracked and measured allowing for easy analysis of programs and investments. Membership has its benefits!

Perhaps you’re just looking for a quick email campaign solution without the fuss of bringing it in-house or a long-term commitment. The Supplier Spotlight program is for you! It provides a targeted marketing campaign designed specifically to grow brand awareness, drive leads, highlight new products and special offers.

If you are an email marketing dynamo and are just looking to expand to a more targeted audience, WIN Data is an ideal solution that allows you to segment winery listings and contacts based on various data points to help identify your target prospects.

For more information on any of these services, or for general inquiries, contact us:

SEND ME INFO


Nominations Open for 6th Annual WINnovation Awards
28 September, 2018

September 25, 2018, Healdsburg, CA – Nominations for the 6th Annual WINnovation Awards presented by the Wine Industry Network opened today. The program is part of the North Bay Business Journal’s (NBBJ) Annual Wine, Spirits & Beer Industry Awards (formerly Wine Industry Awards) that will be presented at a special wine industry reception in the first week of December.

The Wine Industry Network created the “WINnovation” Awards as a way to identify and honor the most innovative industry suppliers and service professionals. These awards recognize companies that have developed ground-breaking products, practices, and have contributed to the advancement of the North American wine industry.

Many of the past WINnovation Award winners continue to set the highest standard in their field and push forward innovations that advance the industry for all.

The awards event is the official kick-off to a week-long industry celebration that will culminate with the 7th Annual WIN Expo: North Coast Wine Industry Trade Show & Conference held at the Santa Rosa Fairgrounds on December 6th, 2018.

“The WINnovation Awards were designed as a way for us to celebrate the many innovative industry suppliers that strive to move the industry forward,” said George Christie, Wine Industry Network President. “It’s a great time of year to come together to recognize their efforts and honor their achievements.”

Winners of this year’s “WINnovation” Awards will be featured in a special Business Journal report and the awards will be presented at the NBBJ Wine, Spirits & Beer Industry Awards reception on December 4, 2018 at the Hyatt Regency Sonoma Wine Country in Santa Rosa, California.

For consideration submit your WINnovation Award nominations and Wine, Spirits & Beer Industry Awards nominations by October 22, 2018.

Make a Nomination

See past WINnovation Award winners

2017 WINnovation Award Winners


7th Annual WIN Expo Attendee Registration Opens
22 August, 2018


DECEMBER 6, 2018  •  SONOMA COUNTY FAIRGROUNDS  •  SANTA ROSA, CA

WIN Expo Logo

Registration Now Open for WIN Expo 2018

 

Buying Opportunities and Educational Components Expand

Wine Industry Network has opened registration for the 7th Annual North Coast Wine Industry Expo & Conference (WIN Expo), scheduled to take place at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA, on Thursday, December 6, 2018.

WIN Expo continues to be the best regional buying show of the year and will include nearly 300 exhibitors showcasing the latest products and services available. Exhibitors will again be participating in the popular Expo Deals program (#ExpoDeals), where they will offer one-day, end-of- year specials.

In 2017, WIN Expo educational workshops were expanded and experienced a tremendous increase in attendance. In 2018, the program is expanding again, reinforcing Wine Industry Network’s commitment to provide exceptional learning opportunities for wine industry professionals, specifically in Winemaking/Production, Sales & Marketing, and Business Strategy & Leadership. This year’s conference sessions will address:

  • Fructophilic Yeast and Fructose During Fermentation
  • Wine Mouthfeel Workshop
  • Oxygen Management, Closures and Wine Aging
  • Oak and Grape Tannins in the First Year
  • DTC Journey from Tasting Room Visitor to Digital Consumer
  • Investing in Staff Training and The Big Return
  • Keys to Successfully Refreshing Your Brand
  • Wine Writers and What They Are Looking For
  • Achieving Excellence in the Luxury Wine Market
  • Artistic and Legal Considerations in Brand Creation
  • Harvest Recap & 2019 Grape and Bulk Wine Forecast
  • State of the North Coast Wine Industry

“The wine industry is so competitive and so full of talented professionals that if you’re not regularly learning about the latest innovations or listening to category experts, you’re probably falling behind,” adds Christie. “Our number one goal is to make sure every attendee is better prepared for success in the upcoming year. Our attendees expect it and we shoot to over-deliver on those expectations so that the WIN Expo continues to be the ‘must attend’ event for the North Coast Wine Industry.”

The line-up of speakers and complete details for the conference are now available online at wineindustryexpo.com.

See you there!

 

Registration Opens for Wine & Weed Symposium, Central Coast
10 January, 2018

Healdsburg, CA, January 10th, 2018 – The Wine Industry Network (WIN) opened registration today for the Wine & Weed Symposium, Central Coast, to be held on May 10th from 9 a.m. – 4:45 p.m. at the Embassy Suites by Hilton in San Luis Obispo, CA. This one-day business conference is structured for the wine industry professional who is interested in examining the impact that the legalization of recreational cannabis use in California might have on the wine industry.

Wine & Weed, Central Coast will feature experts from both industries to provide an overview of the cannabis industry as well cover topics ranging from what is legal to regulations surrounding licensing, hospitality, growing and other topics of interest specific to Monterey, San Luis Obispo, and Santa Barbara counties.. For a full list of topics and descriptions go to Wine & Weed Symposium – Central Coast.

Attendees will have the opportunity to attend educational sessions throughout the day and visit the exhibiting wine and cannabis companies who will be displaying their products and services. The Embassy Suites by Hilton chef will prepare a beautiful lunch buffet that will be served in the Atrium and the event will close with an end-of-day networking social featuring local wines.

“We’re all still trying to understand how the legalization of cannabis is going to unfold and how that might impact neighboring industries,” said George Christie, President of Wine Industry Network. “We started this conversation to try to dispel some of the rumors and open a dialog between these two industries and I’m of the mindset that it’s always better to understand potential competition and identify possible opportunities”

Registration for the event is now open and seating is limited. The first one hundred people to register will receive a special “early-bird” discount. Table top exhibits and sponsorships are also limited. For more information about the topics and speakers, becoming a sponsor or exhibitor, and to register for the event, please visit Wine & Weed Symposium-Central Coast or email info@wine-weed.com.


2018 Wine & Weed Symposium Dates Announced
07 December, 2017

New Central Coast event planned for May and North Coast event held again in August

Healdsburg, CA, December 5, 2017 –The Wine Industry Network (WIN) today announced the 2018 dates for the Wine & Weed Symposium along with an additional conference and location. The Wine & Weed Symposium, North Coast will once again take place in Santa Rosa on August 2nd, 2018.

The newly added, Wine & Weed Symposium Central Coast will take place in San Luis Obispo on May 10th, 2018 and will specifically look at the potential impact cannabis will have on the Central Coast wine industry.

Both conferences will be intensive one-day educational sessions featuring cannabis and wine industry experts who will discuss the legalization of cannabis in California and the expected impact and opportunity that this presents to the wine industry in each region. These experts, representing both the north and central coast, will speak to current regulations, licensing requirements, hospitality, tourism, farming, and other topics of interest that are unique to each region. Each conference will provide information relevant to everyone in the wine industry, from owners, winemakers and vineyard managers, to hospitality and sales managers.

“After the first Wine & Weed Symposium, two things were very clear. There remain a lot more questions than answers and this is a very regional conversation. What pertains to Sonoma, Napa, Mendocino and the rest of the North Coast wine industry doesn’t necessarily mean the same in Monterey, San Luis Obispo and Santa Barbara counties. There are different rules and to a degree, a different culture, but just as many questions. By adding Wine & Weed Symposium, Central Coast, we can work with regional experts to ensure that the most relevant information is delivered to our wine industry attendees and maintain the same high-level program that we’ve established in the North Coast.”

Tickets for the Wine & Weed Symposium, Central Coast will go on sale in January 2018 and the Wine & Weed Symposium, North Coast ticket sales will start in April 2018. Each symposium will feature very limited space for a small, select number of exhibitors showcasing products and services specifically relevant to wineries and grape growers who are interested in expanding into this explosive market. For more information about attending, speaking or exhibiting, please visit wine-weed.com or email info@wine-weed.com.


Don't Miss The Wine Industry's Buying Show - Tomorrow Last Day to Buy Tickets!
27 November, 2017

The North Coast Wine Industry Expo (WIN Expo) is right around the corner, and the timing for making budgetary choices for the coming year couldn’t be any easier!

Online Registration Ends Tuesday 11/28 - Get Your Tickets Today!

The 6th annual WIN Expo, held at the Sonoma County Fairgrounds, is a one-day event that offers access to 300 suppliers all showcasing the newest products and services along with 8 educational sessions focusing on trending issues facing the North Coast wine industry.


Fires & Acquisition Impact on the North Coast Grape Market - What Will it Mean?
07 November, 2017

Topic Description

2017 has seen some of the most significant acquisitions of prestigious vineyards in recent history, driven by the largest wine companies in the world. We’ve also just experienced some of the worst fires in our region’s history and the damages are still being assessed.

What do this mean for you? Whether a small, independent winery or grape grower or one of the large brands vying for the next acquisition, ignoring this activity is ignoring the forces that influence your future market. How will wineries that have counted on those vineyard sources respond? What's driving these acquisitions, and what does it mean for the future supply and demand of premium fruit for the region? Will they drive producers to expand AVA designations and search of fruit elsewhere?

What affects have these fires had on crops and harvest?

This is a must attend session for vineyard, winery owners or principals looking to understand our current environment and stay one step ahead of the pack.

A panel of experts with first-hand acquisition experience, led by Glenn Proctor of Ciatti Company, will address these questions and discuss anticipated impacts of the recent fires as well as recap the 2017 harvest and current state of the North Coast grape and bulk wine market.


Wine & Weed: A New Normal on the Horizon
23 October, 2017

Topic Description

On January 1, 2018, adults in California will no longer need a medical card to purchase cannabis. These are uncharted waters for the California wine industry and while “experts” have been predicting the impact since prop 64 passed in November 2016, no one really knows for certain what will happen.

What we do know is that the cannabis industry will eventually play a big role in the North Coast economy and whether you’re for or against legalization, wine’s new neighbor is moving in. If you’re in the wine industry, there will be an impact, but positive or negative, and to what degree, only time can truly answer.

This session will feature cannabis and wine industry experts discussing the latest news, updates on licensing and addressing the ongoing debate, Wine & Weed, friend or foe.


Pét Nat: Make Your Winery POP!
25 September, 2017

Topic Description

Sparkling wine is no longer only for holidays, special occasions or brunch. Wineries are adding bubbles to their line ups and consumers are loving it. With only a few custom crush options available, producing a quality sparkling wine can feel limiting.

Producers are overcoming this challenge by bringing back a technique from the past by exploring the expressive, sometimes volatile, world of Pétillant Naturel or Pét-Nat wines. Pét-Nat is a winemaking technique, called methode ancestrale, that actually predates Champagne. Simply put, the wine is bottled prior to fully completing primary fermentation, allowing carbon dioxide to be trapped, carbonating the wine, as it finishes the fermentation process.

This session features producers that have embraced Pét-Nat wines along with a specialized retailer to show various perspectives, approaches and consumer promotion. Industry thought leader Chris Sawyer will wrangle this trailblazing group to explore all you need to know about this quickly growing category. During this session, you’ll hear the challenges and advantages of producing this amazing product, how panelists present it to their customers and the reactions they receive.


Canned Wine: Crushing the Stigma by Raising the Quality
11 September, 2017

 

Topic Description

Includes Trial Tasting

Wine in a can is not new, but the quality inside the can is. Quality now drives the growth of the canned wine category and consumers are responding.

This panel will feature industry experts already canning wine to share their experiences and their predictions on the future of the canned wine category. How have their customers reacted? What were the costs? What has been the reaction from the trade & Media? How have they dealt with the negative stigma attached to canned wines?

For producers who are considering expanding your product line, this is the session to have all of your questions addressed, from small and large scale producers who will be there to share their own trials and tribulations. Finally, don’t just take their word for it, enjoy proof with a small tasting of select canned wines during this session.


6th Annual WIN Expo Attendee Registration Opens
30 August, 2017

North Coast buying show expands education and Expo Deals

Healdsburg, CA, August 22nd, 2017 – The Wine Industry Network opened registration for the 6th Annual WIN Expo, North Coast Wine Industry Trade Show & Conference, scheduled to take place at the Sonoma County Fairgrounds and Event Center in Santa Rosa, CA, on Thursday, November 30, 2017.

Wine industry professionals from the region and beyond are encouraged to register now for this highly anticipated annual event.  The WIN Expo continues to grow in popularity; in 2016 over 3,600 people from 9 different countries and 36 U.S. states attended, and more are expected this year.

The WIN Expo will include 300+ exhibitors featuring the latest products and services available. Continuing to build on the success of last year’s new Expo Deals program (#ExpoDeals), participating exhibitors will offer one-day, end-of- year specials to attendees. Expo Deals will be promoted in the days leading up to the show so that attendees can plan their purchases before arriving.

“Expo deals are a great way for wineries and exhibitors to take advantage of the slow time of year to do some business. WIN Expo is becoming the ‘buying show’ for the wine industry because our exhibitors come prepared to offer great savings to attendees,” said George Christie, President of Wine Industry Network. 

WIN Expo offers comprehensive winemaking and sales & marketing breakout sessions, all of which will focus on current industry issues and trends impacting the North Coast. Speakers include thought leaders and innovators sharing ideas, information, and predictions to help attendees better prepare for the coming year.  This year’s conference sessions will address:

  • Acquisition Impact on the North Coast Grape Market
  • Canned Wine
  • The Pét-Nat Trend
  • The Evolution of Social Media
  • Protein Stability & CMC vs. Traditional Cold Stabilization
  • The Influence of Nutrients on Aromatics
  • Synergistic Action of Enzymes and Tannins in Winemaking
  • Legalization of Cannabis and its Impact on the Wine Industry

“We continue to expand the educational program at the Expo,” adds Christie. “Our attendees want more opportunities to learn about their craft as well as stay current on regional issues. Each year we try to over-deliver on those expectations and make sure that the WIN Expo remains a must attend event for the North Coast Wine Industry.”

For more information about WIN Expo and to register: www.wineindustryexpo.com

 


Beyond Social Media 101: The Next Frontier
30 August, 2017

Topic Description

As social media continues its journey towards being THE most important channel for customer communications and wine club retention, wineries are working harder than ever to stand out in the sea of content.

We’ve seen the winemaker videos on Facebook, the pictures of a club event on Instagram, the new release announcement on Twitter, but how else is social being leveraged? How are visual platforms such as Pinterest, Instagram and Snapchat being successfully utilized to not just entertain, but inspire purchases? How do you stay in front of the social curve and what’s the next channel you need to be aware of? Because if you’re busy catching up, it means you’re not keeping up.

This session will provide the opportunity to learn from social experts their approach to leveraging the new channels they see trending and how those strategies can be applied to grow your customer base, your brand loyalty and ultimately, sell more wine.


Are Preconceptions Still a Problem for East Coast Wines? Survey Extended
02 May, 2017

Wine Industry Network (WIN) and VinQuest are partnering to gather and analyze direct to consumer sales data from U.S. eastern based wineries. The research will highlight best practices and establish benchmarks for the region’s wine industry to learn from and build on for the future. In an effort to collect as much data from east coast wineries as possible, they have extended the survey deadline to Monday, May 15th.

All East Coast wineries that complete the confidential survey by May 15, 2017 will receive a free copy of the research results (retail value $149).

Take the Survey

Preconceptions Still a Problem for East Coast Wines 

The quality of wine produced in the Eastern U.S. continues its upward trajectory, but wineries still struggle with consumer perception and their doubts about the quality.

“The hardest thing for East Coast wineries is the general attitude toward their wine,” says Elizabeth Slater of In Short Direct Marketing, who works with wineries across the nation to improve their sales. “People don’t take wine from Virginia, North Carolina, or New Jersey seriously. They have a preconceived notion, just like they used to have about California, where California was ... "

Read the full article on the Wine Industry Advisor


First Direct to Consumer Sales Survey Focused on East Coast Wine Industry Launched
12 April, 2017

Wine Industry Network and VinQuest Partner for Research

WIN-Logo

Wine Industry Network

Healdsburg, CA, April 10, 2017 – Wine Industry Network (WIN) and VinQuest are partnering to gather and analyze direct to consumer sales data from U.S. eastern based wineries. The research will highlight best practices and establish benchmarks for the region’s wine industry to learn from and build on for the future.

“Direct to Consumer sales continues to be a winery’s most profitable revenue channel and in many cases, the only channel” says George Christie, President & CEO of Wine Industry Network. “For wineries located on the east coast, this is no exception, but without the tasting room traffic that many California wineries experience, they have to manage the direct channel a little differently. Our goal with this project is to identify what the most successful wineries are doing and share that with the entire region”.

Now in its tenth year, VinQuest has specialized in producing research that measures tasting room, wine club, and online sales to identify the best practices reported by top performing wineries across the country.  These metrics provide a valuable tool for wineries to improve their direct to consumer sales.

“Our ability to provide detailed analysis of survey responses is crucial to wineries looking to better understand their direct to consumer channel,” says Bryan St. Amant, Founder & CEO, VinterActive LLC. “These results help wineries improve their sales and customer service strategies and ultimately their businesses.”

The survey opens April 10, 2017 and all U.S. East Coast wineries that complete the confidential survey by April 30, 2017 will receive a free copy of the research results (retail value $149).

Take the Survey!

About Wine Industry Network (WIN):

Wine Industry Network (WIN) (wineindustrynetwork.com), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN also produces three annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo) (wineindustryexpo.com), the U.S. Wine & Beverage Expo (USBevX) (usbevx.com); the Wine & Weed Symposium (www.wine-weed.com) the online daily news publication, Wine Industry Advisor (wineindustryadvisor.com); an online employment resource, WIN Jobs (wineindustry.jobs); and the largest and most accurate set of winery data points and contacts for the North American wine industry, Wine Industry Database (WIN Data) (wineindustrydata.com).


Unified Wine & Grape Symposium Guide 2017
18 January, 2017

The Wine Industry Advisor has put together a Featured Exhibitors Guide to help you find the exhibitors that are most interesting and relevant to you on the trade show floor at the Unified Wine & Grape Symposium. We have listed them in the categories below with a taste of what each exhibitor has to offer.

You can also follow what's happening on the trade show floor and conference sessions on twitter #UWGS.

Go to the Unified Wine & Grape Symposium Guide



Five Wine Industry Innovators Honored with 2016 WINnovation Awards
07 November, 2016

 

WINnovationAwardsWhether in solving a problem or seeing an opportunity, these five wine industry suppliers used their ingenuity and knowhow to develop innovative products and solutions for vineyards and wineries.

In some cases these industry suppliers listened to and worked with wineries to develop solutions for the problems faced, in others they have looked to the future and saw opportunities for the industry to prosper and created a new product to reach that vision, but all represent the vanguard of product and service innovation that is essential for the advancement and prosperity of the wine industry.

Wine Industry Network’s fourth annual WINnovation Award winners for excellence in wine industry innovation are:

  • Cork Supply
  • eProvenance
  • Falcon Crop Protection
  • Free Flow Wines
  • O-I Packaging Solutions and Amorim Cork

Below are short introductions to the specific innovations from the winners that merritted their recognition.

DS100+ by Cork Supply

DS100_MachineCork remains the preferred closure of consumers and premium wines, and it is important for wine brands to be able to deliver the high quality experience their customers. Although on the decline, cork taint (TCA) continues to compromise a small percentage of natural cork closures, which is why Cork Supply’s DS100+ 100% TCA-free guarantee is an important advancement.

The DS100+ equipment unveiled earlier this year detects TCA down to 1 part per trillion, far below the human sensory threshold, and the machine automated process makes it faster and more reliable than human sensory detection methods. Cork Supply expects to be processing 60 million corks through the DS100+ system in 2017.

Shipment Monitoring System by eProvenance

eprovenanceWith direct to consumer wine sales on the rise, much of today’s premium wine is shipped across the nation and world, but the winery has little control over how the wine is treated after it leaves the winery, and temperature spikes during shipment can cook the wine, changing its taste and aroma, without damaging the packaging, leaving the consumer with a negative product experience without the winery knowing why.

eProvenance conducted extensive research exposing wines at different temperatures and having professional tasters detect the difference in the taste and aroma of the wine. Tasters noticed that wine had been cooked after the wine had been subjected to as little as 30°C heat (86°F) for a total of just over two days.

The eProvenance monitoring system uses this research in combination with high-tech sensors and a secure, online data platform to monitor and analyze the temperature, humidity and geolocation of shipments at the case, pallet or container level during transport and storage. Their online analytics engine uses proprietary, scientifically based algorithms to determine whether wine is still fresh, or whether the aroma, taste and aging ability may have been compromised.

All this independent third party data is available to the wineries, so they can know if their wine shipment was damaged and work with their shipping company to rectify any problems, file insurance claims, and make sure their customers receive the wine in the condition it was intended.

Falcon Kite by Falcon Crop Protection

falcon-kiteLoss of grapes due to bird damage can be a nuisance as well as costly to vineyards, and effective protection like vine netting also come with a high price tag, but the ingenious Falcon Kite from Falcon Crop Protection is both effective, test results show 95%-100% repulsion of pest birds, and cost-effective. One Falcon Kite can protect more than an acre of vineyards and last several seasons.

The Falcon Kite is designed to look and move like a Peregrine Falcon; suspended between poles the kite needs very little wind (2 miles per hour) to self-launch and move randomly like a predator, which makes the kite indistinguishable from the a real falcon to other birds and continues to scare them away.

Sparkling Wine Kegs by Free Flow Wines

Free Flow Wines CompanyFree Flow Wines has been the standard bearer for wine on tap and the promise not only to deliver a quality by the glass wine experience, but also make it more sustainable with reduced packaging and carbon footprint. With the rising popularity of sparkling wines and the category’s particular challenges for delivering an optimal by the glass experience, Free Flow Wines’ work to create a sparkling keg program for wineries deserve recognition.

Free Flow Wines uses a state of the art in-line carbonation system rather than the more traditional charmat method and has also developed a set of draft dispense protocols for restaurant operators to ensure a perfect pour every time, with no foam and plenty of sparkle. Their 100% reusable stainless steel kegs not only preserve wine quality and carbonation levels, but also help to reduce the environmental footprint of wines served by the glass.

Helix by O-I Packaging Solutions and Amorim Cork

HELIXMost consumers prefer cork, but they also love the convenience of screw top closures; with Helix they can have both. Like many great ideas, it sounds simple, but it took two leading wine packaging companies years of research and development to perfect a closure that could combine the quality seal and pop of cork with the twist off convenience of screw tops.

The grooved Amorim cork and matching O-I threaded bottleneck come together to create the innovative Helix packaging, and American wine consumers can now experience the Helix for the first time with Bronco Wine Company’s Red Truck brand.

Wine Industry Award Winners and Reception

See the Individual and Supplier Wine Industry Award winners announced by the North Bay Business Journal, and join us in honoring them all at the awards reception November 29, 2016 at the Hyatt Vineyard Creek Hotel & Spa in Santa Rosa.


Nominations Open for 4th Annual WINnovation Awards
12 September, 2016

Wine Industry Network Sponsors Awards to Honor Innovative Suppliers

WINnovationAwardsSept. 12, 2016, Healdsburg, CA – Nominations for the 4th Annual WINnovation Awards presented by the Wine Industry Network opened today. The program is part of the North Bay Business Journal’s (NBBJ) 4th

Annual Wine Industry Awards that will be presented at a special wine industry reception at the end of November.

The Wine Industry Network created the “WINnovation” Awards as a way to identify and honor the most innovative industry suppliers and service professionals. These awards recognize companies that have developed ground-breaking products, practices, and have contributed to the advancement of the North American wine industry. The awards event will kick-off a week-long industry celebration that culminates with the 5th Annual WIN Expo: North Coast Wine Industry Trade Show & Conference held at the Santa Rosa Fairgrounds on Dec 1st, 2016.

“With WIN, we have the opportunity to work with so many innovative suppliers,” said George Christie, Wine Industry Network President. “The “WINnovation Awards are a way for us highlight and celebrate their creativity and to recognize that their efforts continue to propel the entire industry forward.”

Winners of this year’s “WINnovation” Awards will be featured in a special Business Journal report and the awards will be presented at the NBBJ Wine Industry Awards reception on November 29, 2016. To submit a nomination, go to https://pressdemocrat.wufoo.com/forms/x11e8hpo1nl9ta8/ Nominations are open until October 7, 2016.

Past WINnovation Award winners

NBBJ Wine Industry Awards nomination


4th Annual WIN Expo Exhibitor Booths Sold Out
28 May, 2015

North Coast Event on Track for Another Year of Success

WINexpo_Logo-horizontalHealdsburg, Calif., May 28, – The Wine Industry Network (WIN) today announced that exhibitor booths for the 2015 WIN Expo have sold out in record time for the fourth straight year. A waiting list of hopeful exhibiting companies has been established and will be maintained until the event in December. Exhibitor participation in the North Coast show has continually grown along with attendance numbers since the shows inception in 2012 establishing it as the 2nd largest wine industry trade show in North America.

This year’s event will once again be held at the Sonoma County Fairgrounds on Thursday, December 3rdfrom 9:00 a.m. to 4:30 p.m. Attendees can look forward to educational sessions featuring experts sharing their knowledge about industry trends and latest discoveries. An official announcement of topics and speakers is scheduled for August along with attendee trade show and conference registration opening that same month.  Conference packages will be available online at www.wineindustryexpo.com, discounts will be offered to early registrants and for purchasing multiple conference sessions.

“The North Coast wine industry has really embraced the WIN Expo and that is what’s driven the success of the event,” said George Christie, President of Wine Industry Network. “We’re grateful for the support and will continue with our efforts to improve the trade show experience and educational content each year.”


WIN is looking for an Admin/Team Assistant
20 April, 2015

We are looking for a cheerful, efficient, organized, upbeat, trustworthy, quick learning, problem solving person to assist our President and team members with a variety of daily tasks and projects. This person should be computer savvy with the ability to navigate easily through multiple computer interfaces. The position will provide a diverse range of basic and complex administrative support services, carefully monitoring action items and making day-to-day administrative decisions based on general verbal and written guidelines.

This position is 24-30 hours per week, Monday through Friday at our office in Healdsburg --Telecommuting is not an option.

Requirements:

  • Excellent written and verbal communication skills.
  • High-level of proficiency with Microsoft Office Suite - Word, Excel, PowerPoint, Outlook
  • Administrative and/or bookkeeping experience, data entry, accounting, and proficient in Quickbooks
  • Knowledge of social media tools and interactions
  • Provide general office support
  • Ability to work independently in a fast paced, demanding environment.
  • Self-motivated, analytical, and organized.

The successful candidate:

  • Must possess excellent written and verbal communication skills
  • Pays careful attention to instructions and is detail orientated
  • Must have excellent organizational and time management skills
  • Can prioritize multiple tasks and completes tasks efficiently and on time
  • Is scrupulous about handling confidential or sensitive information
  • Has exceptional phone skills and the ability to handle customer service issues
  • Is punctual, dependable, organized, & efficient
  • Is honest, motivated, responsible, resourceful, & self-sufficient, and willing to ask questions
  • Can concentrate amid multiple distractions with a positive attitude and a sense of humor
  • Has read this notice carefully

Apply via WIN Jobs


Wine Industry Network Partners with Consumer Wine Awards to Advance Wine Diversity
20 February, 2015

Feb. 20, 2015, Healdsburg, CA - “The Consumer Wine Awards is a unique blend of consumer-centric wine competition and research project,” says George Christie, President of Wine Industry Network (WIN). “It challenges the traditional approach of wine judging and opens untapped marketing opportunities for wine producers.”

Entering its 7th year, the Consumer Wine Awards (CWA) is moving to Sacramento, CA, and the evaluation will take place on April 11th. Christie will join the CWA advisory board along with famed wine expert Darrell Corti, Sacramento Convention & Visitor’s Bureau and Visit Sacramento CEO, Michael Testa, chef Michael Tuohy, and social media expert, Christine Hinckly Trice.

“The mission of the Consumer Wine Awards is to offer a peer-to-peer recommendation alternative to the ‘expert opinions’ that are so often out of sync with wine lover preferences,” says Tim Hanni MW, co-founding partner of CWA. “When judged by everyday wine lovers, wines from every state - representing every imaginable flavor and style - win awards. These are the wines that trained experts and critics ignore or dismiss, but our program offers a great means to rise above the ‘tyranny of the minority’ that focuses on a tiny number of wine regions and styles.”

Approximately 200 consumers will be “Wine Judges for a Day” evaluating 800-1,000 wines. The diversity of wines, representing every imaginable style and flavor category, are submitted from all over the US and abroad. The panels of Consumer Evaluators are grouped based on their wine preferences so that each panel judges the type of wine they enjoy and purchase. This year, the addition of seminars during the event day will provide an additional draw those who wish to participate. 

As part of a new partnership with the Sacramento Convention & Visitor’s Bureau, 4,000 wine loving consumers are expected to attend the Awards Ceremony, being held on June 6th during the Grape Escape and CWA Awards.  Nearly 100 wineries will be pouring and showcasing CWA award winning wines. 

“Innovation in the wine industry continues to help reach new consumers,” says Christie. “We will work with the CWA team on their consumer research projects to communicate the valuable data they collect and explain what it means to the wine industry.” 

The Consumer Wine Awards are now open for wine submissions and consumer “Wine Judge for a Day” applications. Visit www.consumerwineawards.com for more details, contact Tim Hanni MW, tim@timhanni.com or (707)337-0327.

About the Wine Industry Network (WIN)

Based in Healdsburg, California, WineIndustryNetwork.com is the wine industry’s most comprehensive business resource websites operating as an on-line trade show and created specifically to help industry professionals locate and connect more easily with the industry’s best suppliers and service professionals. WIN also produces The North Coast Wine Industry Expo www.wineindustryexpo.com, based in Santa Rosa, California, and the online industry publication, the Wine Industry Advisor (wineindustryadvisor.com).

About the Consumer Wine Awards (CWA)

The mission of the Consumer Wine Awards is celebrating the diversity of both the wines of the world and the diversity of the people who love wine. The CWA premise is that there is often an inverse relationship between the wines favored by trained wine experts and wine judges in traditional competitions and the wines that are cherished and sought after by every-day wine lovers. The CWA format was created by Master of Wine and sensory specialist Tim Hanni MW, G.M “Pooch” Pucilowski, who ran the California State Wine competition for 25 years, and Aaron Kidder, proprietor of Kidder Family Winery and also a software and IT specialist. Chris Cutler, a technology, wine marketing and social media specialist, joined the team in 2014. The Consumer Wine Awards also provides a foundation for conducting formal wine consumer research projects that are at the core of both their methods for assessing the wine as well as creating innovative ways to segment the wine market and promote wine enjoyment on a personal level.


Top 10 Wine Industry Searches in 2014
23 January, 2015

WIN_Search-Ad-300x200There are three newcomers on this year’s list of top ten searches from the Wine Industry Network’s annual search report. The report provides a view into what products and services wineries most often go online to search for.

New on this year’s top ten list are Barrel Alternatives in sixth place, eCommerce in 8th, andCorks in ninth. While search for Barrels remains strong holding its second overall position from last year, the emergence of Barrel Alternatives on the list suggests that more wineries are beginning to look for new ways to impart oak flavors in their wines without paying a premium for new oak barrels.

eCommerce should come as no surprise on the list. With the continued growth of direct to consumer wine sales, wineries need to either add or upgrade their online selling portal to satisfy the increased demand for mobile friendly design.

Top 10 Wine Industry Network Searches in 2014

  1. Bottles
  2. Barrels
  3. Winery Equipment
  4. Labels
  5. Packaging
  6. Barrel Alternatives
  7. Tanks
  8. eCommerce
  9. Corks
  10. Filtration

In 2014 the Wine Industry Network also saw a 19% increase in search volume over 2013.

“Word of mouth, trade shows, and references from your neighbor will always be an important part of any buying decision in the wine industry,” says George Christie, president of Wine Industry Network, “but now, people expect to be able to find information about the products and services they need online. Today’s wine business professional knows that it’s not enough to just do what your neighbor does or even do what you’ve always done. If you want to succeed, you have to know what options are available so you can make better buying decisions, and for that, the internet is the world’s tool of choice.”

“Online research won’t completely erode the old way of finding what you need, but it does open the door for new suppliers with innovative products to present themselves at a price they can afford. For established suppliers, having an online presence is a no brainer, they have to be there and they usually are.”

The Wine Industry Network expects to see the increased search volume trend redouble in 2015, and is enhancing their wine industry search options in response to the demand.

“We’re now offering the network suppliers the opportunity to list the products and services they supply to the wine industry on the site, and wine business professions can come search the growing inventory,” says Christie, “it means more information, more options, and more innovation, it’s a win-win for buyers and suppliers, and the industry as a whole.”


Nominations Open for 2nd Annual Wine Industry Awards
19 September, 2014

The Wine Industry Network (WIN) today announced that nominations for this year’s Innovation Awards are now open. The program is part of the North Bay Business Journal’s (NBBJ) 2nd Annual Wine Industry Awards that will be presented at a special wine industry reception in December.

Wine Industry Network developed the “WINnovation” Awards as a way to recognize the most innovative industry suppliers and service professionals and celebrate their spirit of creativity and leadership. The awards honor companies that have developed ground-breaking products, practices, and those that have contributed to the advancement of the North American wine industry. The awards event will kick-off a week-long industry celebration that culminates with the 3rd Annual North Coast Wine Industry Expo, held at the Santa Rosa Fairgrounds on Dec 4th, 2014.

“Here at WIN, we have the privilege of seeing the newest products and services on a regular basis and I’m continually impressed by the level creativity and passion these companies have,” said George Christie, Wine Industry Network President “In many cases, it’s the industry suppliers that have been the change agents helping winery and vineyard operations impact quality or improve efficiencies. These awards are a way for us to acknowledge the dedicated efforts of these companies.”

Winners of this year’s “WINnovation” Awards will be featured in a special Business Journal report and the awards will be presented at the NBBJ Wine Industry Awards reception in December. To submit a nomination, go to http://www.northbaybusinessjournal.com/98744/2014-wine-industry-awards-nominations/. Nominations are open until October 17th.


The Wine Industry Comes Together to Support Napa after Earthquake
25 August, 2014

Our hearts go out to the many families and businesses that are experiencing the results of Sunday's earthquake. Wine Industry Network suppliers, many who dealing with the aftermath themselves, stand ready to help friends and colleagues in Napa. WIN is dedicated to connecting the industry with the resources and solutions needed and whether it's replacing your winemaking equipment, assessing your structural needs or recouping on losses, we can help you find those who can get you and your winery back on track and ready for harvest. If you don't find what you need below, please contact us directly for recommendations. 


$150 Discount on Craft Beverage Expo Passes
14 April, 2014

The Wine Industry Network is a sponsor of the Craft Beverage Expo in San Jose May 6-8, 2014. As such, we'd like to invite all new and current Link and Afternoon Brief subscribers to take advantage of our promo code which will safe you $150 off the pre-registration cost of a Craft Brew Expo pass or give you free access to the trade show floor ($35 value).

Use the Promo Code WIN14 - only valid with advanced registration.

We hope to see you at #CBE14 in San Jose!


We've Expanded into New Offices and are Looking for Another Team Member
08 January, 2014

Our new expanded office is located just off the Plaza in downtown Healdsburg, in the Foss Creek Circle commercial center. The new space allows us to accommodate the growth we're experiencing in all areas of the WIN network.

We are currently expanding our membership team and are looking for a talented Membership Manager to start immediately. General responsibilities include maintaining member/client relationships, membership support and retention, sales support and online profile management.

Click here to read the full Job Description

We welcome any or all of our supplier members to stop by and see our new location!

Play the Video to check out our new digs!

 

 

Title Name Email Phone
President & CEO George Christie george@wineindustrynetwork.com 707-433-2557 Ext (101)
Vice President Tami Christie tami@wineindustrynetwork.com 707-433-2557 Ext (103)
Senior Director of Operations Nick Young nick@wineindustrynetwork.com 707-433-2557 Ext (100)
Director of Marketing Services & Membership Kim Badenfort kim@wineindustrynetwork.com 707-433-2557 Ext (104)
Director of Marketing Buffy Schaezlein buffy@wineindustrynetwork.com 707-433-2557 Ext (102)
Project & Events Coordinator Samantha Stephey samantha@wineindustrynetwork.c
om
707-433-2557 Ext (107)
Membership Coordinator Kimberly Pascale kimberly@wineindustrynetwork.c
om
707-433-2557 Ext (106)
Membership Coordinator Stephanie Lozinto stephanie@wineindustrynetwork.
com
707-433-2557 Ext (108)
Business Development Adrian Tamblin adrian@wineindustrynetwork.com 707-433-2557 Ext (105)
Co-Founder Elizabeth Slater e@wineindustrynetwork.com 707-953-1289