1530 Finley Road, Pleasanton, CA, United States of America, 94588

http://activ8commerce.com

877-441-CLUB (2582)

Feeds

Ciatti California Report - April 2025

Bulk market hesitantly active; grape demand slow

California’s bulk wine market was more active in the first quarter of this year than at any time in 2024, but has since slowed in the past four weeks or so, likely at least in part due to some softer-than-expected first quarter sales figures and also tariff uncertainty. Canada – the leading export market for US wine – has essentially been closed-off as a buyer since March, and the US administration’s early April announcements of the largest single imposition of tariffs in at least 70 years have led to economic jitters everywhere, the wine industry being no exception.

As this month’s Ciatti California Report states: “If nothing else, tariff developments are one more reason for a potential buyer to err on the side of sitting out the market for a little while longer.” The bulk market has continued to see some activity, whereas the grape market’s current sluggishness comes as something of a surprise given the limited size of the 2024 crop and the opportunities available.

Paid subscribers can view our updated bulk wine inventory graphs by volume and by varietal, and find out what wines and grapes are in demand, by reading the full California Report for April.

They can also read our latest vineyard update, which is keeping a close eye on the number of unpruned vineyards around the state – easier to discern now that bud-break is a few weeks in. Taking into account the pace of the grape market and the pruning levels, this month we tentatively set out what sort of crop size we can expect this year. The cool and wet spring delayed bud-break by about one to two weeks, but the growing cycle is still within a normal range.

Paid subscribers can read the full Ciatti California Report for April, including the latest Saxco Update detailing how tariffs are affecting beverage packaging sourcing and costs, by hitting this button.

CALIFORNIA REPORT - APRIL 2025

If you are not yet a paid subscriber and would like access to the full report, including –

  • actionable bulk wine and grape market intelligence;
  • our latest bulk inventory charts by volume and by varietal;
  • our bulk/grape market activity barometer;
  • the latest vineyard update;
  • Saxco beverage packaging update;

Upgrade your subscription here.

Grape Market Bulk Wine

About


Our Company Mission

TO PROVIDE A SINGLE AND COMPREHENSIVE SALES PLATFORM FOR WINERIES SELLING DIRECT-TO-CONSUMER

about us ipad - About Us

Founded in 2003, Active Club Solutions, Inc. got its start in wine club software and has been building on market requests ever since. Today we offer Activ8 Commerce.  This end-to-end solution includes sales software for specialty retail and tasting rooms, clubs, eCommerce, field reps, fulfillment, shipping, inventory, and accounting.  It has truly become an entire retail commerce solution working as a single data-driven system.

Our commitment to developing and continually improving our sales software and service has made us a leading and well-respected provider of direct sales software. 

Our diverse team brings a well-rounded understanding of the unique challenges that face consumer-direct businesses today, building into the success of our clients.

Contact

Contact List

Title Name Email Phone Extension
National Sales Executive Thomas Crouch thomas@activeclubsolutions.com 877-441-2582 52
VP of Sales and Marketing Dan Nechemias dan@activeclubsolutions.com 877-441-2582 56
President Arne Haugland Arne@activeclubsolutions.com 877-441-2582 50
Support Support Support@activeclubsolutions.com 877-441-2582 2
Training Training Training@activeclubsolutions.com 877-441-2582 3

Location List

Locations Address State Country Zip Code
Activ8 Commerce 1530 Finley Road, Pleasanton CA United States of America 94588

List of Locations