Ecommerce & The Relationship Gap is available now, with editions for the US & Canada and Australia & New Zealand
[Vancouver, British Columbia, October 7, 2026] — Commerce7, the leading direct-to-consumer (DTC) platform purpose-built for wineries, today released Ecommerce & The Relationship Gap, a comprehensive new data report that gives wineries fresh insight into how their customers buy online and where the biggest opportunities exist to turn first-time buyers into repeat customers.
Built on web order data from wineries on the Commerce7 platform, the report is available now in two editions: US & Canada and Australia & New Zealand.
Ecommerce & The Relationship Gap gives wineries a detailed look at the online channel: who is buying, how often, how much, and when. The data provides benchmarks wineries can use to understand how their own web sales compare with the wider market, while highlighting a common challenge across regions: getting the second order.
Key findings from the US & Canada edition include:
More than 8 in 10 first-time US & Canada web buyers don't return within a year, with an even larger retention gap in Australia & New Zealand.
Repeat customers are worth significantly more, with annual customer value increasing dramatically as order frequency grows.
The second order comes relatively quickly: customers who return typically do so within about two months.
Ecommerce reach varies by market, with US wineries reaching well beyond their home state while Canadian ecommerce remains more locally concentrated.
Customers are buying in larger quantities, with case and half-case orders making up a significant share of web purchases.
Online sales are highly seasonal, with a small number of months accounting for a substantial share of annual revenue.
“The data points to a clear opportunity for wineries: the first order shouldn't be the end of the relationship,” said Andrew Kamphuis, President at Commerce7. “Wineries have already done the hard work of getting that customer to buy. The next step is understanding what it takes to bring them back and ultimately turn a first-time buyer into a long-term customer.”
Availability
The US & Canada edition of Ecommerce & The Relationship Gap is available to read today at https://hubs.li/Q04zhCWq0
The Australia & New Zealand edition is available to read today at https://hubs.li/Q04zhD6G0
Commerce7 will host a live walkthrough of the US & Canada edition on October 16, 2026. Registration is open here.
About Commerce7
Commerce7 empowers wineries with both the tools and the insights to succeed in DTC. Bringing CRM, clubs, subscriptions, ecommerce, POS, and reservations together in one modern system, Commerce7 makes it easier for wineries to sell, serve, and understand their customers. With integrated analytics and reporting, Commerce7 goes beyond transactions to help wineries adapt and grow in a changing market.
New reporting capabilities let wineries compare sales, tasting room, and wine club performance against a live peer cohort matched by custom variables, powered by the largest winery data set in the industry.
Vancouver, BC — August 11, 2026 — Commerce7, the direct-to-consumer (DTC) platform built for wineries, today announced the launch of Peers Reporting, a new reporting capability that allows wineries to see how they're performing against a cohort of comparable peers - matched by size, region and other dimensions - across sales, tasting room performance, and wine club metrics.
Wineries have always been able to see their own numbers. What they haven't had is a reliable way to know whether those numbers are good. Today, answering that question means stitching together annual industry reports, informal peer conversations, or gut instinct — none of which reflect a winery's actual size, region, or timeline. That gap makes it hard to tell whether a slow month is a market-wide trend or a winery-specific problem.
Peers Reporting closes that gap. Built natively into Commerce7, it requires no exports, no spreadsheets, and no third-party tools. Wineries control their own cohort (beyond size and region, that can mean similar bottle price or club size) and their own date range, so the comparison fits the exact question they’re asking. And instead of a single average, wineries see where they land against different performer bands in their cohort, such as the top 10% or the top 25%, so they know both where they stand today and what’s realistically achievable.
“Wineries are operating in the toughest market they've ever faced," said Andrew Kamphuis, President and Founder of Commerce7. "Sales numbers alone don’t tell wineries enough anymore — to make an honest and realistic assessment of performance, wineries need to know how their tasting room conversion, club signups, and email capture actually compare to similar wineries. That's the only way to know if they’re really doing as well as they think they are.”
How Peers Reporting Works
With Peers Reporting, wineries can:
Compare sales, tasting room performance, and wine club signups against a peer cohort matched by size, region or other custom dimensions
Control the comparison window and cohort to fit the question they're asking, rather than a fixed report format
View results natively inside Commerce7, with no exports, spreadsheets, or additional logins required
Peers Reporting turns "I think we're doing fine" into "here's exactly where we stand, and here's what's possible."
Peers Reporting is available to eligible Commerce7 customers starting today, with support documentation and in-product guidance available at launch.
Learn more by reading this blog post or request a demo of Peers Reporting by contacting us at commerce7.com/demo.
About Commerce7
Commerce7 empowers wineries with both the tools and the insights to succeed in DTC. Bringing CRM, clubs, subscriptions, ecommerce, POS, and reservations together in one modern system, Commerce7 makes it easier for wineries to sell, serve, and understand their customers. With integrated analytics and reporting, Commerce7 goes beyond transactions to help wineries adapt and grow in a changing market.
New platform capabilities give winery teams real-time guest insights, predictive analytics, personalized recommendations, and automated marketing tools to create better customer experiences and drive more revenue.
VANCOUVER, BC – Commerce7, the leading DTC platform built for the wine industry, today announced the launch of more than 10 new features at C7 Innovate, its largest product launch event to date. The new capabilities span customer intelligence, predictive analytics, personalization, and automated marketing — all designed around a single premise: know your customer, sell more wine.
The event, themed “Intelligence at Every Touchpoint,” underscored Commerce7’s vision for the future of DTC wine commerce: a platform that goes beyond recording transactions to help winery teams understand their guests, anticipate their needs, and deliver hospitality that turns first-time visitors into lifelong customers.
“The future of DTC is intelligence,” said Andrew Kamphuis, President of Commerce7. “It’s having the right data in front of your team at exactly the right moment.”
Release Highlights from C7 Innovate
Guest Intelligence
When a guest walks into a winery for the first time, staff are often starting from zero. Guest Intelligence changes that. An opt-in data-sharing network built across Commerce7’s 3,000+ winery ecosystem, Guest Intelligence surfaces an anonymized, aggregated context about new guests the moment they arrive — whether they’re an active club member elsewhere, how many wineries they’ve visited this year, and their general spending range. No other wine commerce platform can offer this intelligence at this scale.
Ask Pip
A complete rebuild of the former Chat DTC tool, Ask Pip is a conversational AI interface that lets winery teams query their data in plain language and get real answers — instantly, without exports or analyst requests. Built entirely within Commerce7’s environment, Pip is designed to never fabricate a result it cannot support.
Club Churn Prediction and Club Signup Prediction
Commerce7 now predicts both ends of the club membership lifecycle. Club Churn Prediction uses behavioral engagement signals across 43 customer touchpoints to estimate the likelihood of a member cancelling within 30 days, with 74% accuracy. Club Signup Prediction applies the same framework to identify customers who are most likely to join the club — giving tasting room staff and marketing teams the right signal at the right moment.
Automated Emails
A native Commerce7 email automation tool built around event-triggered templates. Available today: abandoned cart, order confirmation, and birthday emails — with club anniversary, reservation completed, order pickup reminder, and reservation reminder coming very soon. Each automation includes configurable conditions, personalization options, and send timing, so wineries can act on the data they're already collecting without adding another tool to their stack.
Rebuilt Product Recommendations
Commerce7’s personalization engine has been rebuilt with a new model that draws on the full customer relationship and cross-customer purchase patterns to generate more accurate product recommendations. A new related products feature surfaces contextual suggestions on product pages, and a new Dynamic Cart Upsell carrot type surfaces the most relevant product at checkout — all without any manual curation from the winery.
Additional features released include SMS marketing consent collection, Likes & Dislikes, Zip Code Radius Search, Reservation Standups, Email Enhancements, and unified Campaign Reporting in WinePulse. A full overview of every feature is available at commerce7.com/product-updates.
“Wine is personal. It’s tied to anniversaries, special moments, families, and stories,” Kamphuis added. “When you really know your customer, you create experiences people remember. Everything we built is designed to help wineries create those moments.”
Availability
All features announced at C7 Innovate are available to Commerce7 customers immediately. Documentation has been updated and is live at commerce7.com . Wineries interested in learning more or requesting a demo can visit commerce7.com .
About Commerce7
Commerce7 is the leading DTC platform purpose-built to help wineries succeed by truly knowing their customers. The only DTC platform that puts the customer experience at the center, Commerce7 spans CRM, point of sale, wine clubs, reservations, ecommerce, and more, giving wineries the tools, insights, and intelligence to build lasting customer relationships and grow their business.
More Intelligence. Deeper Connections. Bigger Growth.
Technology is changing what's possible for wineries. The ones that continue to grow will be the ones with the smartest tools behind them.
Join us on June 2, 2026 for C7 Innovate, a one-hour live reveal of 10+ new features, built to bring more intelligence to every touchpoint. These tools will help you know your customers better, predict what comes next, automate operations, and reach the right people at exactly the right moment — in ways only Commerce7 is capable of.
See what's launching straight from the Commerce7 team, ask your questions live, and leave knowing how to put it all to work.
Register Now
Event Type: Webinar
Date: 6/2/2026 — 10:00 AM to 11:00 AM
More Intelligence. Deeper Connections. Bigger Growth.
Join us for the reveal of the latest Commerce7 features built to help your winery know your customers better, work smarter, and grow faster. See what's coming straight from the Commerce7 team, ask your questions live, and leave knowing exactly how to put it all to work.
June 2nd, 2026 | 10am PDT
Register Now
On June 2, we're launching 10+ new features , built to bring more intelligence to every touchpoint.
From AI-fueled personalization to predictive insights and everything in between, we're putting more power into your team's hands.
Know your customer better
Every interaction is an opportunity. We’re giving you a richer, more complete picture of who your guests are and what they love, ensuring every touchpoint feels intentional.
Predict what happens next
Stop reacting and start anticipating. Your team will get the insights they need to make smarter decisions before the moment passes.
Communicate at the right moment
The right message at the right time makes all the difference. You’ll be able to reach your customers exactly when they’re most likely to engage without adding to your teams workload.
Reach the right people
Not every customer is the same. Finding exactly the right audience and connecting with them wherever they are is about to get a whole lot easier.
Event Type: Webinar
Date: 5/15/2026 — 10:00 AM to 11:00 AM
Join Commerce7 and RedChirp on May 15 at 10am PT/1pm ET for a practical conversation on email and SMS strategies built for wineries. Whether you're just getting started with digital outreach or looking to sharpen what you're already doing, you'll walk away with ideas you can put to work right away.
Coursey Graves had been operating Commerce7 for several years, but its potential was largely untapped. Once they paired a modern digital marketing approach with a high-converting website, and began using Commerce7 more intentionally as the backbone for reservations, segmentation, and customer data, they were able to move quickly, test what was working, and turn insight into real growth. We recapped all of it — every tactic, every tool, every lesson learned — in a full blog post.
Read it here: https://hubs.li/Q04fB7SK0
Event Type: Webinar
Date: 4/17/2026
Join the C7 team and Digital Marketing Strategist Sue Wollan Fan on April 17 at 10am PT/1pm ET for a behind-the-scenes look at how Coursey Graves Estate Winery sharpened its digital marketing strategy and used Commerce7 tools to drive more visits, increase club signups, and grow overall revenue.
Every winery knows the tasting room matters. Few know just how much.
Commerce7 analyzed data across six global markets, and one thing kept showing up. The tasting room isn't just a sales channel. It's where most new customer records get created. Where most DTC transactions happen. Where first-time guests become regulars.
Commerce7's latest Data Drop, "The Tasting Room Effect," breaks it all down:
→ Where the revenue is actually coming from
→ The opportunities most wineries are leaving on the table
→ What growing wineries are doing differently
The Commerce7 Data Drop series is an ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer performance. What was once a single yearly data book will now be published in shorter pieces that arrive throughout 2026, giving the industry faster access to trends, benchmarks, and opportunities backed by the largest DTC dataset in wine.
Powered by anonymized data from wineries across the Commerce7 platform, Data Drops turn the company’s scale into practical knowledge any winery can use. This series is built for the entire industry, not only Commerce7 clients. Whether a winery runs on another platform or is just beginning to build out its DTC strategy, the content offers clear, actionable intelligence designed to push the industry forward.
Event Type: Webinar
Date: 2/20/2026
Curious what the new Commerce7 reporting powered by WinePulse looks like and how it works?
Join us at 10am PT/1pm ET for a practical walkthrough of how to use WinePulse to make reporting faster, easier, and more actionable—featuring special guest Remy Sabiani, Founder of WinePulse and now, Head of Insights at Commerce7. In this session, we’ll show you how to access WinePulse from the Commerce7 Admin, explore the core features and dashboards you’ll use most, and walk through common reporting workflows every winery should know.
February 20, 2026 at 10:00 am
Can't attend live?
Book a time to chat with our team to see how Commerce7 reporting works in practice. We’ll walk you through the reports and dashboards wineries use most, answer your questions, and show how better reporting can support smarter DTC decisions.