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Commerce7 Acquires VineSpring, Propelling Customer-Centric Technology Solutions in the Wine Industry
Sonoma, Calif., April 4, 2022 — Direct-to-consumer platform Commerce7 continues to invest in its mission to help wineries build better shopping experiences with the acquisition of VineSpring, announced today. VineSpring, founded in 2011, provides innovative subscription and ecommerce technology to help wineries turn one-time customers into recurring members. With the acquisition, Commerce7 adds VineSpring’s stellar customer support team and 560+ clients to its customer-centric platform.
“At Commerce7, we continue to push the bar with our platform to provide wineries with the best-in-class customer experience,” says Andrew Kamphuis, president of Commerce7. “We are excited to bring VineSpring’s support team and allocation tools to our company. We will combine VineSpring’s strengths with our customer experience software to offer more value for all wineries through enhanced customer support as well as a more feature rich platform.”
“This acquisition is great for existing clients and for the industry as a whole,” says Chris Towt, CEO and co-founder of VineSpring. “Instead of building many of the same features, integrations and innovations separately, we now get to combine our strengths and align our visions to build the best beverage alcohol DTC platform possible. It’s a natural fit that will result in more capabilities our clients get to take advantage of, and an incredibly strong company that anyone selling beverage alcohol can depend on.”
The Commerce7 and VineSpring teams will be combined and working together to move customers over to the Commerce7 platform during the summer. Wineries using VineSpring can expect to be contacted in the coming days for more details.
“The wine and beverage alcohol industries as a whole will benefit from the sale of VineSpring to Commerce7. Together we are making it accessible for wineries to provide the best shopping experiences possible, regardless of channel,” says Kamphuis.
About Commerce7
Commerce7 is a direct-to-consumer commerce platform focused on providing customer-centric solutions to the wine industry. Commerce7 empowers wineries with the right tools to deliver exceptional customer experiences every step along the way. Innovative features, such as being 100% API based, robust personalization engine, and modern ecommerce and club solutions, has made Commerce7 the platform of choice for wineries looking for a modern DTC solution. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality. To learn more about Commerce7, visit Commerce7.com.
About
The New Way of Commerce
Customer centric commerce for the alcohol industry
At Commerce7, we believe that above price and product, the number one reason a consumer will choose your brand is customer experience. By tailoring your direct to consumer commerce to your customer, we help you build customer loyalty through happiness, which will drive your sales and profit. Our mission is to enable businesses around the world, regardless of size, to succeed by empowering them with the digital tools needed to create a world-class shopping experience for your customers.
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Modern Tools for Any Size Business
Get access to the entire suite of tools from Commerce7 regardless of your winery’s size or DTC sales. We believe that whether you’re relatively new and small, or an established industry giant, you should be using everything that our platform has to offer.
Modern Ecommerce
Show club member pricing and other discounts upfront on product pages. Expedite the checkout process with a best practice checkout which supports modern payment options such as Apple Pay, Google Play, and Alipay.
63% of all web traffic comes from a mobile device, the Commerce7 best practice checkout makes mobile orders easy and efficient.
Personalization Engine
Personalize your website visitors online experience by displaying unique content, pricing, and products, based on your relationship with your brand, and the context of their site visit.
Personalizing a consumer’s shopping experience increases average order value 33%, increases the chances a first-time buyer becomes a repeat buyer by 44% and increases the chances a consumer makes a spontaneous purchase by 49%.
Modern Club
With our modern club tools, your members can visually personalize their club packages similar to Blue Apron, Dollar Shave Club and modern subscription services. Customers can easily add and remove products, change bottle quantity, cancel online, put the club on hold online, and change the shipment date.
Since switching to a modern club, Constellation Brands US has seen an 11% lift in average club package size across all brands.
Smart POS
Access a customer's full profile right from your POS. Use our actionable "Smart Notifications" to handle pickup orders, manage club shipments, handle credit card updates, and other customer issues all with just one click. Use our EMV capability to perform chip and pin card transactions, or allow customers to pay with either ApplePay or GooglePay. Perform card-not-present refunds in house. Manage multiple orders simultaneously. Add items to a customer's order throughout their visit, collect payment when they leave. Toggle between your other customers in the meantime. View customer data right at the till.
Enhanced Design Opportunity
Commerce7’s front end widgets plug into any modern CMS such as WordPress or Craft CMS and can be styled through the CSS. No subdomain is ever required throughout the shopping experience, and product pages can be merchandised without restrictions. With Commerce7 you can build and design an online shopping experience that reflects your brand.
Convenient Reservation
Allow guests to easily book reservations online through our front end widget, or book reservations through the back end. If an experience isn’t available at a desired date or time, recommended alternatives are displayed. Gain insight and an overview of your day-to-day bookings with our custom property maps. Quickly see which locations are occupied with party sizes and designated hosts. Coordinate staff schedules with reservations effectively.
100% API Driven
Commerce7 is 100% API driven. All data on the platform can be pulled or populated via our APIs. You are in full control. Custom integrations, reports, plugins, and custom functionality is easy to achieve. Custom builds can be done by your team, our team, or third-party developers.
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Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Zach Kamphuis | zach@commerce7.com | 604-217-5161 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Commerce7 | PO Box 17511, Vancouver | BC | Canada | V6E 0B2 |
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