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Commerce7 Acquires WineDirect’s SaaS Division
Vancouver, British Columbia – January 16, 2025 – Commerce7, the leading provider of direct-to-consumer solutions for wineries, today announced that its parent company Fullsteam has signed an agreement to acquire WineDirect’s SaaS division. This acquisition strengthens Commerce7’s robust platform by integrating the expertise and resources of both companies, creating an even more innovative solution designed to support the unique needs of wineries.
“The merging of Commerce7 and WineDirect is a big step for the wine industry,” said Andrew Kamphuis, President of Commerce7. “With their expertise in support, we will launch 24/7 support later this year. The additions from their programming team will allow us to develop even faster on Commerce7. Third party partners will have a larger base of customers to build apps and extensions for. Overall we will continue our mission of helping wineries create exceptional customer experiences”.
As a part of the acquisition, 35 experienced WineDirect employees will join the Commerce7 team, significantly expanding the company’s customer support and operational capabilities. The combined team will play a pivotal role in Commerce7’s plans to offer 24/7 customer support later this year, ensuring wineries have the expertise they need at all times.
The acquisition will also facilitate a smooth transition for WineDirect’s SaaS clients to Commerce7’s platform, with a comprehensive plan in place to support the migration process. Over the next six months, these clients will begin migrating to Commerce7’s payments gateway, gaining access to advanced features such as Apple Pay, Google Pay, and credit card tokenization for tasting room transactions. Platform migrations are expected to take place over a two year period, with dedicated teams offering personalized support, comprehensive training, and clear timelines throughout the process.
“We’re excited to join forces with Commerce7 to deliver even greater value to the wine industry,” said Joe Waechter, CEO of WineDirect. “This collaboration will provide wineries with new tools to streamline their DTC operations, enhance customer experiences, and drive business growth. It also enables us to focus entirely on WineDirect Fulfillment Services helping wineries maximize efficiencies in their DTC fulfillment operations, manage costs, and expand capacity for customization and scalability.”
With the addition of WineDirect’s team, Commerce7 is well-positioned to set new industry standards and drive meaningful growth for wineries worldwide. The company will continue investing in artificial intelligence and machine learning to advance its platform, enhance support services, and enable wineries to deliver smarter, more personalized customer experiences.
For more information about the acquisition, please visit Commerce7’s acquisition page.
About Commerce7
Commerce7 is a modern direct-to-consumer sales platform for wineries, focused on providing customer-centric commerce solutions. Pulling together POS, Clubs and Subscriptions, eCommerce, CRM, and Reservations into one advanced platform, Commerce7 helps wineries create better shopping experiences - regardless of the channel.
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The New Way of Commerce
Customer centric commerce for the alcohol industry
At Commerce7, we believe that above price and product, the number one reason a consumer will choose your brand is customer experience. By tailoring your direct to consumer commerce to your customer, we help you build customer loyalty through happiness, which will drive your sales and profit. Our mission is to enable businesses around the world, regardless of size, to succeed by empowering them with the digital tools needed to create a world-class shopping experience for your customers.
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Modern Tools for Any Size Business
Get access to the entire suite of tools from Commerce7 regardless of your winery’s size or DTC sales. We believe that whether you’re relatively new and small, or an established industry giant, you should be using everything that our platform has to offer.
Modern Ecommerce
Show club member pricing and other discounts upfront on product pages. Expedite the checkout process with a best practice checkout which supports modern payment options such as Apple Pay, Google Play, and Alipay.
63% of all web traffic comes from a mobile device, the Commerce7 best practice checkout makes mobile orders easy and efficient.
Personalization Engine
Personalize your website visitors online experience by displaying unique content, pricing, and products, based on your relationship with your brand, and the context of their site visit.
Personalizing a consumer’s shopping experience increases average order value 33%, increases the chances a first-time buyer becomes a repeat buyer by 44% and increases the chances a consumer makes a spontaneous purchase by 49%.
Modern Club
With our modern club tools, your members can visually personalize their club packages similar to Blue Apron, Dollar Shave Club and modern subscription services. Customers can easily add and remove products, change bottle quantity, cancel online, put the club on hold online, and change the shipment date.
Since switching to a modern club, Constellation Brands US has seen an 11% lift in average club package size across all brands.
Smart POS
Access a customer's full profile right from your POS. Use our actionable "Smart Notifications" to handle pickup orders, manage club shipments, handle credit card updates, and other customer issues all with just one click. Use our EMV capability to perform chip and pin card transactions, or allow customers to pay with either ApplePay or GooglePay. Perform card-not-present refunds in house. Manage multiple orders simultaneously. Add items to a customer's order throughout their visit, collect payment when they leave. Toggle between your other customers in the meantime. View customer data right at the till.
Enhanced Design Opportunity
Commerce7’s front end widgets plug into any modern CMS such as WordPress or Craft CMS and can be styled through the CSS. No subdomain is ever required throughout the shopping experience, and product pages can be merchandised without restrictions. With Commerce7 you can build and design an online shopping experience that reflects your brand.
Convenient Reservation
Allow guests to easily book reservations online through our front end widget, or book reservations through the back end. If an experience isn’t available at a desired date or time, recommended alternatives are displayed. Gain insight and an overview of your day-to-day bookings with our custom property maps. Quickly see which locations are occupied with party sizes and designated hosts. Coordinate staff schedules with reservations effectively.
100% API Driven
Commerce7 is 100% API driven. All data on the platform can be pulled or populated via our APIs. You are in full control. Custom integrations, reports, plugins, and custom functionality is easy to achieve. Custom builds can be done by your team, our team, or third-party developers.
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| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Zach Kamphuis | zach@commerce7.com | 604-217-5161 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Commerce7 | PO Box 17511, Vancouver | BC | Canada | V6E 0B2 |
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