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Commerce7 Announces Integration with Reservation Management Platform Tock, Creating a Single Powerful Sales and Booking Tool for Wineries
Now Commerce7 users can seamlessly manage tasting room reservations, increase event sales, and elevate the guest experience.
[Vancouver, B.C. September 2, 2021] — Leading direct-to-consumer wine e-commerce software maker Commerce7 announced today it has officially integrated with Tock, which provides the hospitality industry with an all-in-one online reservations, table management, takeout/delivery, and events system. This latest upgrade makes it easier for wineries to leverage the power of both platforms, helping them increase sales and integrate data across multiple channels by offering a complete view of their guests and customers.
Additionally, the Tock integration further expands the fast-growing Vancouver-based e-commerce company’s capabilities, which also offers POS, e-commerce and CRM capabilities for wineries. Tock allows wineries to seamlessly manage tour and tasting room reservations, improve and simplify event sales and marketing, and elevate guest experience all within one system. Integrated with Commerce7’s e-commerce platform, users will be now able to combine data from both tools in a unified place.
“We are really excited about the new capabilities Tock brings to our users,” said Zach Kamphuis, director of sales at Commerce7. “From a guest’s varietal preference to their last purchase date, Commerce7 users are now able to get a more complete picture of their guest’s interaction with their brand, and guests will enjoy a single, consistent experience across platforms.”
Tock Integration Gives Wineries Two Powerful Tools In a One Elegant Package
Chicago-based Tock currently has more than 1,000 wineries of all sizes around the world on its best-in-class reservation platform. It allows winery guests to book and prepay for tastings, winery tours, and events, as well as helping wineries drive sales for VIP tastings, private tours, and winemaker dinners, all through an easy-to-use, all-in-one system.
The Commerce7 integration provides the opportunity for customers to use Tock’s all-in-one reservation system with Commerce7 data to:
- Sync customer information, club membership details, and purchase history between the two platforms. The result: deeper customer insights and increased tasting room sales.
- Provide world-class customer service and guest experience through personalized insight for each club member and past guests, all integrated from multiple points of interaction.
- Reduce no-show reservations: Wineries on Tock have a less than 1% no-show rate thanks to deposit and prepaid reservations.
- Automatically apply discounts and grant VIP access to your most valuable guests through Tock’s real-time application Commerce7 member benefits.
“Tock is an integrated and vital element to our service success, and as its first winery client, we have always enjoyed a collaborative relationship with them,” said Ryan Ruhl, general manager of Darioush Winery in Napa California. “We believe Commerce7 is built with the same intentions and are thrilled to have the ability to utilize these two industry service leaders together,” he said.
The integrated experience between Tock and Commerce7 is available today. To learn more, visit https://www.exploretock.com/join/commerce7/
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The New Way of Commerce
Customer centric commerce for the alcohol industry
At Commerce7, we believe that above price and product, the number one reason a consumer will choose your brand is customer experience. By tailoring your direct to consumer commerce to your customer, we help you build customer loyalty through happiness, which will drive your sales and profit. Our mission is to enable businesses around the world, regardless of size, to succeed by empowering them with the digital tools needed to create a world-class shopping experience for your customers.
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Modern Tools for Any Size Business
Get access to the entire suite of tools from Commerce7 regardless of your winery’s size or DTC sales. We believe that whether you’re relatively new and small, or an established industry giant, you should be using everything that our platform has to offer.
Modern Ecommerce
Show club member pricing and other discounts upfront on product pages. Expedite the checkout process with a best practice checkout which supports modern payment options such as Apple Pay, Google Play, and Alipay.
63% of all web traffic comes from a mobile device, the Commerce7 best practice checkout makes mobile orders easy and efficient.
Personalization Engine
Personalize your website visitors online experience by displaying unique content, pricing, and products, based on your relationship with your brand, and the context of their site visit.
Personalizing a consumer’s shopping experience increases average order value 33%, increases the chances a first-time buyer becomes a repeat buyer by 44% and increases the chances a consumer makes a spontaneous purchase by 49%.
Modern Club
With our modern club tools, your members can visually personalize their club packages similar to Blue Apron, Dollar Shave Club and modern subscription services. Customers can easily add and remove products, change bottle quantity, cancel online, put the club on hold online, and change the shipment date.
Since switching to a modern club, Constellation Brands US has seen an 11% lift in average club package size across all brands.
Smart POS
Access a customer's full profile right from your POS. Use our actionable "Smart Notifications" to handle pickup orders, manage club shipments, handle credit card updates, and other customer issues all with just one click. Use our EMV capability to perform chip and pin card transactions, or allow customers to pay with either ApplePay or GooglePay. Perform card-not-present refunds in house. Manage multiple orders simultaneously. Add items to a customer's order throughout their visit, collect payment when they leave. Toggle between your other customers in the meantime. View customer data right at the till.
Enhanced Design Opportunity
Commerce7’s front end widgets plug into any modern CMS such as WordPress or Craft CMS and can be styled through the CSS. No subdomain is ever required throughout the shopping experience, and product pages can be merchandised without restrictions. With Commerce7 you can build and design an online shopping experience that reflects your brand.
Convenient Reservation
Allow guests to easily book reservations online through our front end widget, or book reservations through the back end. If an experience isn’t available at a desired date or time, recommended alternatives are displayed. Gain insight and an overview of your day-to-day bookings with our custom property maps. Quickly see which locations are occupied with party sizes and designated hosts. Coordinate staff schedules with reservations effectively.
100% API Driven
Commerce7 is 100% API driven. All data on the platform can be pulled or populated via our APIs. You are in full control. Custom integrations, reports, plugins, and custom functionality is easy to achieve. Custom builds can be done by your team, our team, or third-party developers.
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| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Zach Kamphuis | zach@commerce7.com | 604-217-5161 |
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| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Commerce7 | PO Box 17511, Vancouver | BC | Canada | V6E 0B2 |
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