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12 Ways to Help Increase Revenue in 'The New Normal'
With so much uncertainty week to week caused by the increase in Corora virus cases, you may be asking yourself, 'Is this the new normal?'. Vines OS polled some clients to share what they are doing to help drive sales during this increasingly difficult time. Here's what some are doing:
- Sell tickets to virtual barrel tastings with mini bottles.
- Offer flat rate or discounted shipping - it's the number one reason for lost sales online. People don't like to pay for shipping, but they need it more than ever now.
- Arrange for curbside pickup or local delivery options, making it easy for members or customers to buy online and drop by to pick it up or have it delivered locally for less.
- Sell limited tasting bookings in advance, and designate specific tables throughout the day based on limited availability.
- Help your customers stay connected, and bring a little fun into their lives with Virtual Tastings.
- Set up Customer chat on your website. Sales can increase by up to 40% after chat is made available because people have questions as they are buying.
- Promote 'Member Choice' type clubs so your members can choose what they want. You increase both sales and member happiness.
- Sell Gift Club memberships and Gift cards online, or run a promo for a discount on gift card purchases.
- Coupons, coupons, coupons - Include an extra bottle, % off a minimum case, or shipping offer. Set up a "Buy 2 and we'll include an Extra" deal ... who doesn't need a bit more wine right now?
- Offer members to "Double up their Club" and get an extra % off or something special on the next visit. Let them know you can deliver locally, or offer the discounted shipping.
- Sell Futures online
- On your website, make sure you have a 'pop up' that displays any current offering, and be sure it's also included on your Shop page and on your checkout pages.
Kristy Charles, who owns Foursight Wines with her husband, Joe, in Boonville, CA, has been a Vines OS customer since they started their winery, over 10 years ago. “We’re adjusting to a whole new world! It’s strange not to have a tasting room open. Many of our wine club members are now requesting that we ship and we’ve been taking quite a few online orders. We’ve never had to use curbside pickup before, but Vines OS makes it easy for customers to choose this option when checking out. We’re also using the new Pop Up Promo feature for the first time to immediately communicate our special offers.” Charles also added a new Chat feature for their site. “Being able to answer questions live when a customer is placing an order is great. We’d been thinking about adding Chat functionality for some time, but now, it’s more important than ever.”
If you need help you can learn more about how Vines OS can help you with online sales, POS, club, and tastings, or reach out for a Private Vines OS Demo.
About
The New Way of Commerce
Customer centric commerce for the alcohol industry
At Commerce7, we believe that above price and product, the number one reason a consumer will choose your brand is customer experience. By tailoring your direct to consumer commerce to your customer, we help you build customer loyalty through happiness, which will drive your sales and profit. Our mission is to enable businesses around the world, regardless of size, to succeed by empowering them with the digital tools needed to create a world-class shopping experience for your customers.
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Modern Tools for Any Size Business
Get access to the entire suite of tools from Commerce7 regardless of your winery’s size or DTC sales. We believe that whether you’re relatively new and small, or an established industry giant, you should be using everything that our platform has to offer.
Modern Ecommerce
Show club member pricing and other discounts upfront on product pages. Expedite the checkout process with a best practice checkout which supports modern payment options such as Apple Pay, Google Play, and Alipay.
63% of all web traffic comes from a mobile device, the Commerce7 best practice checkout makes mobile orders easy and efficient.
Personalization Engine
Personalize your website visitors online experience by displaying unique content, pricing, and products, based on your relationship with your brand, and the context of their site visit.
Personalizing a consumer’s shopping experience increases average order value 33%, increases the chances a first-time buyer becomes a repeat buyer by 44% and increases the chances a consumer makes a spontaneous purchase by 49%.
Modern Club
With our modern club tools, your members can visually personalize their club packages similar to Blue Apron, Dollar Shave Club and modern subscription services. Customers can easily add and remove products, change bottle quantity, cancel online, put the club on hold online, and change the shipment date.
Since switching to a modern club, Constellation Brands US has seen an 11% lift in average club package size across all brands.
Smart POS
Access a customer's full profile right from your POS. Use our actionable "Smart Notifications" to handle pickup orders, manage club shipments, handle credit card updates, and other customer issues all with just one click. Use our EMV capability to perform chip and pin card transactions, or allow customers to pay with either ApplePay or GooglePay. Perform card-not-present refunds in house. Manage multiple orders simultaneously. Add items to a customer's order throughout their visit, collect payment when they leave. Toggle between your other customers in the meantime. View customer data right at the till.
Enhanced Design Opportunity
Commerce7’s front end widgets plug into any modern CMS such as WordPress or Craft CMS and can be styled through the CSS. No subdomain is ever required throughout the shopping experience, and product pages can be merchandised without restrictions. With Commerce7 you can build and design an online shopping experience that reflects your brand.
Convenient Reservation
Allow guests to easily book reservations online through our front end widget, or book reservations through the back end. If an experience isn’t available at a desired date or time, recommended alternatives are displayed. Gain insight and an overview of your day-to-day bookings with our custom property maps. Quickly see which locations are occupied with party sizes and designated hosts. Coordinate staff schedules with reservations effectively.
100% API Driven
Commerce7 is 100% API driven. All data on the platform can be pulled or populated via our APIs. You are in full control. Custom integrations, reports, plugins, and custom functionality is easy to achieve. Custom builds can be done by your team, our team, or third-party developers.
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| Zach Kamphuis | zach@commerce7.com | 604-217-5161 |
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