1680 Black River Road, Far Hills, NJ, United States of America, 07931
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Are You Ready for the Holiday Sales?
Hard to believe that it is coming up to the end of 2022 and that the holidays are just around the corner again. Thanksgiving is less than a month away, with the December holidays and New Year following in quick succession.
If you have already started planning and organizing holiday sales, good for you. If not… it’s time to get started.
What type of promotions do you have planned to promote holiday sales?
- Mailers to your customers
- E-mail offers
- Ads in magazines or newspapers
- Information prominently displayed in the tasting room
- Signage for stores that sell your wine
- Reminders of special holiday pricing
There are many of your customers who like to get an early start on their holiday shopping. If you wait too long to start promoting you may miss those shoppers who like to get their holiday shopping finished early.
Think about offering special pricing to your best customers, giving them special discounts if they purchase before a certain date or on certain wines.
You may also want to promote a certain weekend before the holidays where customers and guests can try some older vintages that you are bringing out especially for the holiday season and will be available for purchase in three, six, or twelve packs (depending on how much you have available).
Let your customers know that you will be offering the opportunity to try older wines or food pairings with current wines. You may also plan a quiz and ask customers questions about your wine. Offering prizes or discounts for those correctly give you the right answers.
We have only touched the surface with these ideas. There are many more that you may think would be fun for your customers and get them in the mood to buy.
A tip of the glass from me to you!
About
GOfermentor wins award for innovation
The GOfermentor brings 21st century technology to winemaking. This technology dramatically reduces the water usage. The GOfermentor provides better control of fermentation parameters, minimal exposure to air, and automated cap management, producing better extraction and color and ultimately better quality wine.
Guide to implementing the GOfermentor in your winery
GOfermentor was created by Meera and Vijay Singh. We started winemaking for ourselves and found the existing technology too tedious and environmentally unsound. Traditional winemaking is more janitorial work than wine making! You have to wash all the tanks before you start, then you clean all the equipment, then you have to wash the whole mess again when you are done. Punchdown is another tedious and dangerous process. The overwhelming amount of work led us to rethink the whole winemaking process, to optimize it so that it could be run by just the two of us. To our surprise, the new automated punchdown, build in press technology helped us extract better color and flavor. Our wines won awards, and others wanted to use the technology.
Dr Singh is a world-recognized biotech scientist, he developed the highly acclaimed Wave Bioreactor which revolutionized the production of biopharmaceuticals by using a disposable cultivation bag. He decided to apply his expertise in disposable processing to the key issues of winemaking. The patented GOfermentor and SmartBarrel wine aging/storage system was born out of this work.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Owner, Winemaker | Meera Singh | meera@skyacreswinery.com | 9083772244 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| GOfermentor | 1680 Black River Road, Far Hills | NJ | United States of America | 07931 |
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