The wine industry is made stronger with collaboration, and we love seeing how winery associations – both formal and informal - support each other to create wins for everyone. From a collection of Oregon's Yamhill-Carlton AVA members referring business to each other to Sonoma Valley’s family-owned Little Vineyards sending tasters deeper into their community, we're designing custom HipMaps that showcase how winery partnerships can elevate the entire visitor experience.
A True Community Effort
When groups of wineries use HipMaps to refer business to each other, each participating winery displays their custom branded and styled HipMap prominently in their tasting room, making it very easy for guests to discover other wineries to visit. Visitors simply scan the QR code on the map, download our user-friendly app, and enter an access code specific to that map. Then…
Our Interactive App Makes This Map Experience Special
When guests open the HipMaps app they see their real-time location on the custom map – making it very easy to plan their stay and get to know the region better! In Yamhill-Carlton, each participating winery crafted personalized comments about their winery, sharing tidbits about what makes each stop unique. Whether it's highlighting a winery's stunning view, their specialty varietals, or their dog-friendly patio, these curated recommendations strengthen the connection between visitor and host.
Seamless Planning & Navigation
Guests can easily see where they are in relation to the recommendations on the map, helping them plan their day more effectively and extend their stay in the region. At Little Vineyards, tasting room customers are given an Estate vineyards block map to follow along during their tasting, and on the flip side is Little Vineyards’ HipMap full of personalized recommendations. Their HipMap highlights other wineries they recommend and partner with, their favorite area restaurants and shops, and even spotlights great hiking trails. With direct website links and turn-by-turn directions built right into the app, there are no barriers between interest and action.
The Power of Collaboration
By blending hospitality with technology, forward-thinking organizations are creating something more valuable than any individual marketing effort could achieve. They're not just referring business to each other – they're creating unforgettable experiences that keep visitors coming back and talking about the region as a whole.
Ready to strengthen your winery community? Whether you're part of an AVA association, informal partnership, or ownership group, a HipMap can help you showcase the best of your region while driving longer stays and cross-promotions. Let's brainstorm how we can best help your group create these community wins! Head to HipMaps.com and set up a time for us to brainstorm.
AVA association winery association collaboration hip maps maps wine region marketing cross-referrals
Custom maps with a modern twist, we design maps that inform, fascinate, and delight. We design maps for use in tasting rooms and marketing materials, displaying your vineyards, AVAs, and other attributes that are important to your wines.
We also help you engage the younger generations via a HipMap: your personal recommendations in the area, designed in your branding and style, which can be printed as well as used in the HipMaps app where guests will see their location on your map, read your curated comments about each place you are highlighting, link to websites and get directions. A great way to engage and connect with customers as well as spread the love to your partners in the area!
We start every map as a blank slate, including the information that is important to you, in your branding and style. Based in Sonoma, California, we design maps anywhere in the world. Head to HipMaps.com, set up a Discovery Call, and let's brainstorm how we can best help!
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Locations | Address | State | Country | Zip Code |
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HipMaps | P.O. Box 2211, Sonoma | CA | United States of America | 95476 |