54476 Mariah Rd, Myrtle Point, OR, United States of America, 97458

http://wineandspiritslaw.com/

800-400-1353

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Webinar Recap: Importance of the Branded Experience

From the moment a customer clicks ‘add to cart’ to the second the wine arrives at their doorstep, it can be challenging to have your brand felt throughout the buying process. In this webinar, Wineshipping and WineGlass Marketing shared how customer expectations are changing, why branding during the shipping process matters more than ever, and best practices to deliver an unmatched experience during the shipping process.

Consumer Expectations are Evolving

Consumers today are more tech-savvy and have the expectation that they’ll receive an Amazon-like experience during the shipping process, including real-time updates and shipping visibility. Consumers want to feel as though their package was wrapped up, shipped, and delivered by you. However, since most wineries utilize generic carrier notifications, the brand experience can be lost. Take back control of your brand’s experience during the shipping process with customized, branded shipping notifications that drive customer loyalty, revenue, and engagement.

Here’s the reality:

  • 68% of consumers expect delivery within three days.
  • 71% of consumers expect personalization when purchasing and 76% are frustrated when it’s missing.
  • 86% of Americans believe visibility between the brand and consumer is incredibly important.
  • 90% of consumers want SMS communication from brands they buy from, but fewer than 10% of US wineries use SMS.
  • 25% of revenue can be attributed back to automated emails.

When shipping communication is done right, click rates can increase as much as 88%, bounce rates can decrease by 21%, and conversions can skyrocket to 56%.

Best Practices

To meet and exceed your customer’s expectations and have the best outcomes, make sure your communications include:

  • Your winery’s contact information and branding
  • Relevant content or referral programs for your customer to view while waiting for their package.
  • Messaging that thanks and celebrates the customer.
  • Automated Emails: In order to keep your customers informed about what to expect in their much-anticipated shipment, we recommend sending automatic emails when the following carrier scans are detected: In Transit, Failed Attempt, Out for Delivery, and Exception. Be sure these follow the 80/20 rule: 80% of the email’s content relates to the buyer’s action and the remaining 20% is used for upselling or cross-selling.
  • Texts: Implement SMS notifications with a provider that allows for two-way conversations from your winery’s number so that you can offer a human-to-human connection. If you’re just getting started, consider sending a text when the package is out for delivery.
  • A link to a branded tracking page instead of a generic one.

With any of these, test your messaging regularly to achieve the best conversion rates and ensure your notifications avoid the dreaded spam folder.

Achieve the Branded Experience with Wineshipping’s Premium Tracking

The statistics speak for themselves. But how can you effectively implement a branded experience that not only satisfies your consumers but also keeps them coming back for more?

Wineshipping’s Premium Tracking tools deliver your brand experience through a powerful and well-rounded interface:

Fully Customizable

  • Automatic emails at key carrier events of your choosing
  • Tracking pages branded to your company’s specifications
  • Order flows based on club or daily orders, state, and more
  • Ability to capture reviews from your customers

SMS

  • Standard SMS – one-way communication
  • RedChirp Integration – two-way communication from your winery’s number

Powerful Insights

  • First-time delivery rate
  • Open and click rates of shipping notifications
  • Carrier performance

Wineshipping clients have the opportunity to take advantage of all that Premium Tracking has to offer, helping them elevate their delivery experience with seemingly endless customization options. We invite clients to contact their account manager to learn more on how to configure their shipping notification experience. For those who want to have the customization done for them, we’ve partnered with WineGlass Marketing to offer customization packages that are sure to delight your customers and deliver your brand experience in the best way possible. Check out the customization packages here.

At the end of the day, you’re not just shipping wine…you’re shipping an experience. Emailing and texting your buyers throughout the entire shipping and delivery process celebrates them and strengthens their loyalty to your brand.

Check out detailed examples and see actionable ways you can delight your customers by viewing the full webinar recording here.

Our Commitment to Excellence Makes the Difference

Wine shipping is what we do. It is all we do. In fact, that’s how we got our name. We are passionate about providing you and your customers with the best service available, offering the most innovative and comprehensive technology with unparalleled client care.

Contact us today to see how a partnership with Wineshipping can benefit you!

Premium Tracking shipping

About

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The Digest is a compilation and condensation of statutes, regulations, and administrative decisions from all states governing the sales and marketing of wine and distilled spirits. It is a user-friendly reference guide to the information you need to conduct business as a producer, wholesaler or importer in the wine and spirits industry. It has been specifically designed to eliminate the problem of spending hours searching for the statutes and regulations relevant to your situation. It is available in print and online versions. The online version allows the subscriber to access desired information by subject or by state. The print version comes in a four binder set.

Digest subscribers represent all aspects of the alcoholic beverage industry, from wineries, distilleries, wholesalers and importers to attorneys, trade associations, and industry consultants. Anyone who needs to navigate the regulations of selling and marketing wine and distilled spirits will be benefitted by a subscription to this versatile service.

Website features

The Digest website offers many useful features which allow subscribers to view information in various ways and stay informed and up to date as changes are made.

  • Searches: The information in the State Digests can be searched either by state or by topic. For example, if information is needed on distributor relationships in few states, select the Franchise Laws topic and the states needed and run a report. If a new market is being contemplated, select the state and run the report.
  • Reports: Reports generate quickly and can be viewed on screen or saved as a PDF for printing or saving for later review.
  • List of recent updates: The home page of The Digest site provides a link to a list of the recent updates. When subscribers are logged in, this list has live links allowing one-click access to updated topics.
  • Compare: When a topic has been updated, click on the update date for a marked up version showing the recent additions and/or deletions.
  • Notifications: Subscribers can opt-in for email notifications about updates to The Digest. Emails are short compilations of recent changes and are sent 2-4 times each month.

What The Digest Covers

Here are some of the resources you'll find in The Digest:

State Digest - A separate Digest has been prepared for every state and the District of Columbia. States that have both state-controlled business and private-sector business (through wholesalers) are further divided into two Digests — a “Control” Digest and an “Open” Digest (for example, Oregon Control and Oregon Open). Similarly, states that conduct only state-controlled business are labeled as a “Control” Digest (for example, New Hampshire Control).

The individual state Digests cover a wealth of practical information, beginning with contact data for each applicable regulatory agency — the mailing, street, and internet address(es), as well as phone and fax number(s). Each state Digest is organized in a standardized, easy-to-follow format. Its information is divided into seventeen major sections and numerous subsections (which can vary by state). Refer to the "Outline of State Digest Information" below for an explanation of these primary divisions.

Legal citations are included with the relevant text, not in a separate footnote or listing. These references enable you or your legal counsel to locate the necessary statutory or regulatory data quickly and easily when you want to review the regulatory sources in their entirety.

Requirements by State - Tables providing “at a glance” summary information on each state’s requirements. One table is provided for Suppliers selling through the wholesale channel and includes licensing, bond, and sales license requirements, as well as label registration, price posting, monopoly protection, and reporting. The other table is for companies shipping Direct to Consumer and includes licensing, bond, and tax registration requirements as well as sales and excise tax reporting, label registration, wine of own production, and shipping limits.

Control States - A listing of all “control” states, with an explanation of what commodities are covered and how business is conducted in each particular state that operates a control system.

Direct Shipments of Alcoholic Beverages (to Consumers and/or Retail Licensees) - A state-by-state compilation of information on shipping alcoholic beverages direct to residents and/or retail licensees in the listed states. Qualifications for licensing, protocols for shipping, tax returns and reports to be submitted, and all legal requirements are covered in detail. A few states permit the direct shipment of distilled spirits and/or malt beverages in addition to wine. This listing also includes available information on felony prosecutions and penalties for those states that do not permit direct shipments to consumers.

Excise Tax Table - A table showing current data on excise tax rates for the federal government and each state for wine and distilled spirits. Additional rates for cider and beer are found in the respective State Digests.

Federal Law and Regulations - Selected sections of the law, or Code of Federal Regulations (CFR), are reprinted in their entirety (except as otherwise noted) and included for ease of reference.

History

The Digest of Wine & Spirits Law was founded in 1991 by Mary Kramer of M. J. Kramer & Associates. Since Mary's retirement in 2018, the service has been carried on by Compliance Service of America, (CSA), a long time subscriber of The Digest.

CSA has specialized in alcoholic beverage regulation and licensing since 1983. A fully staffed compliance firm, CSA brings to The Digest a wealth of expertise and experience in explaining complicated regulations in plain English.

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Contact

Contact List

Title Name Email Phone Extension
Subscriber Coordinator/Manager Dyana Nedra digest@wineandspirits.com 800-400-1353 223
Editor Alex Heckathorn digest@wineandspirits.com 800-400-1353 225
Editor Sara Schorske digest@wineandspirits.com 800-400-1353 231

Location List

Locations Address State Country Zip Code
The Digest of Wine & Spirits Law 54476 Mariah Rd, Myrtle Point OR United States of America 97458

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