Set in the breathtaking Russian River Valley along the Sonoma Coast, MacRostie Winery has been crafting award-winning Chardonnay and Pinot Noir since the 1980s. As their popularity has grown, so too has their brand identity - MacRostie has become known for fresh and elegant wine that offers an incredible taste of the cool vineyards of Sonoma County. This brand identity perfectly encompasses MacRostie Winery, and it soon became clear that their digital presence needed to match that evolution. Our team was thrilled to be the ones to make this next step a reality.

THE STRATEGY - AN ONLINE STOREFRONT WORTHY OF MACROSTIE

To elevate MacRostie’s online presence, Affinity Creative Group set to work on a strategy that would bring MacRostie’s brand to life online. Their website would serve as their digital centerpiece, exuding their brand identity and offering an interactive customer experience. The functionality of the site would offer more opportunities for users, but would also remain simple enough that the MacRostie team could manage and update it as needed. New content was created with stunning photography and videos to showcase the elegance of both MacRostie’s wine and estate.

THE FOUNDATION - CLEAN, ELEGANT & USER-FRIENDLY

In addition to a design that would perfectly embody MacRostie’s brand identity, the MacRostie website needed to be user-friendly and easy to navigate. Any consumer that visited the site should be able to easily find the wine they’re looking for and purchase it seamlessly. In addition to a user-friendly interface, Affinity Creative Group ensured that the back-end of the site would be just as straight-forward. This would enable the MacRostie team to update their website on their own with new wine releases, event details, and promotions.

ADDITIONAL FUNCTIONALITY - AN IMMERSIVE & INTERACTIVE CUSTOMER EXPERIENCE

With a user-friendly website and new, clean look, Affinity Creative Group got to work turning MacRostie’s new website into an immersive and interactive customer experience. Not only would users be able to shop online, but they would also be able to sign up for email lists, locate retailers near them, interact on social media, communicate via live chat, and a host of other activities that would amplify their MacRostie experience.

CONTENT CREATION - THE VISUAL EMBODIMENT OF MACROSTIE

To truly bring MacRostie’s brand identity to life and fill their newly created online space, Affinity Creative Group created incredible and engaging content that would be a perfect fit for the brand. We focused on photography and video clips that would capture moments in MacRostie's winemaking process, the people behind the brand, food pairings, and breathtaking views of the region & the MacRostie estate. All of this newly generated content was created in a way that would preserve its use for the future, so that the MacRostie team would have materials to go back to for marketing endeavors, email campaigns, and social media posts.

A NEW WAY TO EXPERIENCE MACROSTIE - A TASTE OF MACROSTIE NO MATTER WHERE YOU ARE

When a user reaches MacRostie’s website, we want them to feel the breeze through the vineyard, smell the aromas rising from the glass, and taste the crisp, clean flavors of the Sonoma Coast. This new online presence offers users a new way to experience the best of MacRostie, to interact as part of their community, and to enjoy their wine no matter their location.

About Affinity Creative Group: 

Affinity Creative Group is an award winning, multi-disciplinary agency made up of strategists, creatives, designers, and coders who believe in doing exceptional work with great clients.

Founded in 2012, we spent the last decade leading strategy and design programs in brand development, packaging, content creation, websites, and retail activation — over delivering on objectives and producing exquisite results.

As Affinity Creative Group enters its next decade as an agency, it has formalized its strategic alliance with kabookaboo—a digital first agency founded in 2001 by Ari Rollnick. kabookaboo’s incredible depth of experience in digital marketing amplifies the extraordinary creative foundation of Affinity, elevating the combined group to oneteam™. A modern partnership of two world-class agencies working together to creatively and strategically cut through the clutter to capture attention and drive amazing results.

For more information about Affinity Creative Group, please visit AffinityCreative.com or call 707.562.2787.

MacRostie Distinguished Vineyards