Affinity Creative Group is a collective of strategic and creative experts in branding, packaging design, digital media and retail activation. We deliver the complete brand experience through marketing services custom tailored for today’s brand champions in the wine, spirits, beer and luxury categories. Affinity helps clients of all sizes connect with consumers at the early, essential moments of contact, or the points of ‘brand touch’, through the strategic use of creativity, captivating storytelling and flawless implementation.  

Our parent company, PackagingARTS was founded in 1995 to produce retail and trade marketing materials for the wine and spirits communities. Since then, the agency has grown to provide marketing services across an array of disciplines including, brand and packaging design; websites, videos and other digital media; and branded environments and retail displays.