CCL Label, a world leader in specialty label, security, and packaging solutions, exhibited at Packaging Première Milano 2025 in Italy from May 13–15 for the first time, showcasing labels and sleeves that combined premiumisation and sustainability—two megatrends in the wine and spirits industry. The focus was on labels for premium beverages such as wine, champagne, and spirits, highlighting various decoration technologies.

“Premium beverages require premium labels with high-end embellishments, shiny elements, and state-of-the-art embossing techniques. The design of the labels was carefully crafted by designers—it was up to the skilled printer to bring that vision to life. CCL Label stood for labelling perfection, with high-quality materials, fine finishings, artful designs, and the best printing craftsmanship,” said Reinhard Streit, Managing Director and Vice President Food & Beverage Europe. “In addition, CCL demonstrated its expertise in high-end sleeve development with a proven track record.”

Among the latest innovations in high-end embellishments that CCL showcased in Milan were haute couture die cutting, micro and nano-engraving, embossing, and “sustainable shine” technology—a special printing technique that reduced waste during production and had a significantly lower CO₂ impact on the final product. Sustainable label materials, such as paper and filmic substrates containing recycled or bio-based content, were also featured.

“There was no single solution when it came to sustainable labels and sleeves for wine and spirits packaging. Many factors needed to be considered—materials, printing technologies, and recyclability, to name a few. At CCL, we relied on a global network of experts focused on developing sustainable label solutions,” stated Marika Knorr, Head of Sustainability and Communication at CCL Label.

Premium Labels for the Wine and Spirits Industry Made in Italy

“Our passion for precision and quality set us apart, making us a preferred partner for creating outstanding labels for wines, spirits, and beyond. We opened our latest addition to the Wine & Spirits plant family in Novi Ligure, Italy, in 2024, and Packaging Première Milano served as an ideal opportunity to share more about the plant and its excellent printing capabilities,” explained Barbara Chittaro, Business Development, CCL Label Italy. “We also exhibited several award-winning labels featuring special effects made possible by our advanced printing technology and expert teams across our sites.”