4845 Old Redwood Highway, Santa Rosa, CA, United States of America, 95403

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How Your Wine Label’s Paper Can Influence a Consumer to Buy Your Wine

Designing a wine label is an intensely personal undertaking for most wineries. The label is your opportunity to communicate the winery’s spirit and your passion for creating a unique product. Relying on the brand logo and information about the wine alone, however, misses a critical opportunity to convey a more emotional message about the quality and uniqueness of your wines.

Words are critical. They can tell the story of your winery and describe the taste of your wine. But emotions can play a role, too.

Once a consumer opens the bottle, the wine’s aroma draws them in through their sense of smell and then, as they take a sip, fully engages them through their sense of taste. The senses evoke visceral responses by engaging the emotions. It is less rational and more intuitive, something they feel in their gut. They simply ‘know’ they like it.

In this same way, the colors and images you use on your label speak to consumers’ sense of sight and the texture of the paper to their sense of touch. Thus, the label connects more directly to their emotions than their cognitive response to words can. Studies have shown that touching a product makes consumers likelier to buy it, and paper textures encourage people to reach out to touch the label, evoking that feeling of ownership.

“That’s why we produce this paper sample swatch book,” says Lee Green, Product Manager, Beverage, Americas. “It’s a good way for brand owners to get a sense of the range of papers available — to see the textures, feel the textures. It also lets designers quickly get a visual check to ensure the look and feel match what they’re trying to accomplish when they’re working on a project.”

UPM Raflatac accompanies the free wine and spirits material guide with a kit containing the latest market insights. There are sample labels made with recycled content and sample labels made with alternative fibers.


The kit includes one of their newer products, Renewal™ hemp papers from Mohawk Fine Papers, a groundbreaking portfolio of papers made from rapidly renewable, sustainable fibers.

UPM Raflatac is well known among businesses that print labels for their high-quality pressure-sensitive label materials. They are leading in sustainability with 90% of the papers they provide to the wine industry being at least FSC certified, ensuring the products come from responsibly managed forests that provide environmental, social and economic benefits. They also offer many papers that are recycled.

“We provide the best sustainable solutions in the industry,” says Green. “It’s part of our DNA.”

 To get your free swatch book, go to: go.upmraflatac.com


wine label sustainability wine packaging

About

We offer a broad range of agricultural loan, leasing and insurance services from orchard, timber, row crops, winery and livestock financing to equipment leasing and construction financing.

Celebrating over 100 years of financial services, American AgCredit is a member of the Farm Credit System. As the 5th largest lending cooperative in the U.S. with lending assets in excess of $8 billion, American AgCredit specializes in providing financial services to farmers and ranchers throughout California, Nevada, Kansas, Oklahoma, Colorado and Northern New Mexico.

For more information about American AgCredit's financial services, call 800-800-4865 or visit www.agloan.com

 

Loans / Financing

 

Whether you're buying land for production or construction, installing irrigation systems or need to cover your accounts receivable, we have a program designed to help your business grow.

 

Leasing

Every agricultural operation depends on reliable equipment. With today’s level of investment in field and facility equipment, leasing provides an alternative to the cost of purchasing while protecting your operation against obsolescence by allowing new equipment and technology to be acquired without a great cash outlay.

Tractors

Harvesting Equipment

Buildings

Packing Equipment and Bins

Above Ground Irrigation Systems
…and much more

Crop Insurance

At American AgCredit we know an investment lost due to crop failure or natural disaster is capital that can never be recovered by your operation. That’s why we offer crop insurance products to protect your investment while it’s still in the field.

 

 

 

 

 

Contact

Contact List

Title Name Email Phone Extension
Vice President, Vineyard & Winery Group BJ Bertacco wbertacco@agloan.com 707-521-7680
Vice President, Lending Alex Klein aklein@agloan.com 707-521-7683

Location List

Locations Address State Country Zip Code
Mailing PO Box 1120, Santa Rosa CA United States of America 95403
American AgCredit 4845 Old Redwood Highway, Santa Rosa CA United States of America 95403

List of Locations