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Behind The Bottle: Label Refresh for Quintessential Wines' Brand - Two Angels


Shelf competition is fiercer than ever, but quality screen printed packaging can give you the edge your brand needs to stand out in the market. 

When it comes to screen printing, it is more than just applying paint to your bottles. It’s about bringing your vision to life. 

Here's a closer look at Quintessential Wines brand - Two Angels, and their recent label refresh executed by BERGIN Screen Printing & Etching.


BEHIND THE BOTTLE


The paper label for 
Two Angels was inspired by Jacob de Backer’s artwork, which dates back to 1591. The theme of the piece is the hilarity of inebriation and the trauma of the morning after. Excessive joy must be countered by equally excessive sorrow with penitential atonement for pleasure. An allegorical warning to drink sparingly or “suffer the consequences.”


DESIGN DETAILS

Family produced, the cherubs represent two brothers, the children of the family behind the Two Angels label. Both the Sauvignon Blanc and Petite Syrah have been produced for almost two decades.

BERGIN was tasked with refreshing the paper packaging without compromising the meaning behind the label. We needed to come up with a design that would not only work for two varietals, but vastly different overall looks.

The Sauvignon Blanc would be a tall, flint, Bordeaux shaped bottle. The Petite Syrah would be a traditional Burgundy shaped bottle, antique green in color.



When we work on refreshing wine labels, we focus on creating impact through color, texture, and innovative design. Knowing these labels would be sold in Bevmo!, our main priority was making sure the shelf-presence was up to par when thinking about overall design concept and color selection. 

In this case, BERGIN’s Art Director, Eric Sabee, redrew both cherubs to make them screen print friendly while creating a new cloudscape to frame the angels. 



“We have become a repeat customer of Bergin with overall and consistent satisfaction and appreciate their attention to detail. With their dedicated and experienced staff, their creative approach to bring added value to our products and specific focus to our brands, the end result is always stunning, quality finished products.” - Quintessential Wines



About BERGIN


What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable of producing thousands of screen printed, etched, and decorated bottles daily. Through a commitment to the success of our clients, the talent and dedication of our team, and the state-of-the-art technologies we use, BERGIN Screen Printing & Etching continues to be recognized within the industry for our unparalleled quality, creativity in design, and excellent customer service.


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 Website: https://berginglass.com

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About

Analytics. Data. Vision.

Andavi Solutions provides category leading software with actionable data insights connecting partners within the beverage alcohol and consumer packaged goods industries.


Andavi Solutions offers an integrated suite of technology solutions to provide insights, drive superior decision-making, and deliver ROI across the value chain.


Solution Focus

  • Software and technology solutions within beverage alcohol and adjacent CPG categories
  • Commitment to innovation and market leadership
  • Develop and invest in providing an end-to-end close-loop integrated data analytics platform
  • Building solutions that provide clear actionable insights through field level sales execution

Our Difference

  • Commitment to building an integrated technology solution through key partnerships, while accelerating innovation and growth
  • Customer-first philosophy and emphasis on developing quality solutions to bring additional value to our customer base
  • Create continuous upside opportunities for our investors, employees, partners, and customers

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Andavi Solutions 2550 W Union Hills St, ste 350, Phoenix AZ United States of America 85027

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