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Winery marketers embracing brevity, relevance, and native content see better results across email, social, and SMS.
As Q1 closes, emerging trends in marketing technology are pointing to one consistent theme: intentionality. According to a recent Angelsmith report, successful wineries are trimming the fat from their messages and focusing on clarity, relevance, and timing—especially in how they use email, social media, and SMS.
Email campaigns are performing best when subject lines are kept to 2–4 words. Mobile-first readers want scannable content, and when paired with a compelling preview text, short headlines can significantly lift open rates. A/B testing is no longer optional—it’s a must-have tactic, even for smaller wine brands.
In social media, the rise of short-form video continues. Platforms like Instagram Reels and TikTok reward creators who post content natively within the app. Cross-posted, watermarked videos are seeing reduced reach, so a shift toward platform-specific content is paying off. Additionally, quality is overtaking quantity—engagement is now more about meaningful interactions than frequency.
SMS marketing has emerged as a standout performer, with some businesses reporting click-through rates up to 5x higher than email. But there’s a catch: messages must be short, timely, and personalized to avoid alienating recipients. Simple flows like post-visit follow-ups or last-chance inventory alerts are driving strong results when used respectfully and sparingly.
The common thread? Customers expect marketing to be personal, useful, and well-timed. Whether it's a subject line, a reel, or a 160-character text, wineries that focus on delivering value with every interaction are poised to win Q2.
Browse the full article with tips and insights on Angelsmith.net
Is Your Website Ready For Black Friday / Cyber Monday?
Let's Make Sure You're Covered For Black Friday / Cyber Monday
Navigating BFCM can be very challenging. From figuring out what you can offer to setting up the infrastructure to run it, to marketing the event itself, there’s a lot to figure out! Not to mention that this is one of the most competitive marketing events of the entire year.
This simple quiz asks the key questions necessary to understand if your website and marketing are prepared for BFCM. In no time, we’ll help identify any areas that you may need to shore up so you’re covered when BFCM starts.
The Quiz Covers:
- What To Include (And Delete!) From Your Landing Page
- How To Assess Your Mobile Friendliness
- How Many Emails Your Should Be Sending
- Important Tactics For Building Your Email List
- Advertising Strategies That Work
- The Role Social Proof Should Play On Your Page
- Customer Support Must-Haves
- Timing Your Campaign For Maximum Results
- Discount Strategies That Work
- ... And More!
black friday cyber monday bfcm wine marketing digital marketing website quiz martech email marketing advertising
A New Era For PEJU Winery - Transforming the Web User Experience with Advanced Personalization
Background
PEJU Winery, a renowned Napa Valley leader on Highway 29, sought to enhance its user experience, increase revenue, update the brand, and enhance its wine club and e-commerce services. However, PEJU needed to retain its legacy accounting system, AMS.
Angelsmith’s vision was to provide a highly personalized, white-glove experience for visitors through an advanced and streamlined tech stack integration.
Angelsmith, a leading eCommerce and MarTech web agency, designed and built the front end of the project. This quick case study explores this web development's challenges, solutions, and outcomes.
“We went beyond the standard Commerce7’s already excellent personalization features to create a next-level individualized experience for PEJU’s website visitors,” said Eric Oliver, Angelsmith's president. He continues, “After experiencing the winery’s hospitality, we knew we wanted to create an online experience that matched its level of service.”
Angelsmith built multiple layers of personalization so that the homepage completely rearranges itself depending on the user's identity, anticipating their needs and addressing them seamlessly.
Challenge
PEJU Winery faced several challenges with its previous website:
Antiquated User Experience: The existing website had an older design and simpler technology, which hindered the ability to cater to individual customers’ needs and preferences.
Limited E-commerce Functionality: PEJU used AMS for both its e-commerce and accounting, which offers little functionality regarding personalization and e-commerce.
Limited Member Usability: Members found it difficult or sometimes impossible to accomplish tasks like finding their next shipment, managing their orders, and making customizations.
Content Management: The site required a user-friendly system, allowing PEJU to handle content updates independently.
Objectives
Modernize and Beautify the Online Presence: The in-person PEJU experience is beautiful and welcoming, and the website needs to provide the same experience for visitors.
Enhance Personalization: PEJU prides itself on providing white-glove treatment to its customers. We needed to create a website that offers personalized experiences for members, non-members, people considering a visit, and first-time visitors based on their interactions and location.
Support Seamless Backend Integration: PEJU tapped GSATi to handle the backend integration between Commerce7 and AMS, so we needed to ensure that the site's front end was integrated with and built off of everything they were doing behind the scenes.
Provide Comprehensive, User-Friendly Content Management: While the site’s design needed to be beautiful, it was important that its management be user-friendly. This would allow the PEJU team to make frequent updates to all areas of the site without the need for external support.
Solution
Angelsmith approached the project with a focus on advanced personalization and efficient backend integration:
Personalization Based On Intent:
Consumer Insights: Our first step was to identify and define PEJU’s website visitors.
Anticipate Intent: We analyzed how they used the site when they came to it. Members want to manage their upcoming shipments. Tasting Room Visitors want to get key information about the tasting room and quickly book a visit.
Determine Who Is Visiting The Site: Angelsmith is built on top of Commerce7’s native capabilities to identify if site visitors have previously visited, are members, are nearby on their mobile phones, and so on. This allows us to classify every site visitor into pre-determined categories.
Deliver What They Want Immediately: Now that we know who’s visiting the site, we can anticipate their wants and help the customer quickly achieve their goals. PEJU’s homepage completely redesigns itself depending on who is visiting. For example, Returning Members see upcoming club shipments, a personalized selection of wines tailored to their preferences, and reminders of their club benefits, while Tasting Room Visitors are shown key information like directions and hours, the different available tasting experiences, and, of course, the ability to book. The end result is an easier, more streamlined, and more rewarding experience for site users.
Tech Stack Integration:
The Right Tech Filling The Right Role: Angelsmith worked with PEJU to ensure that each tech they used was filling the right role. AMS stays as their Accounting and Operations system, allowing them to retain critical processes that had been in place for decades. Commerce7 enhances e-commerce, tasting room reservations, personalization, and wine club management features. WordPress stays as their easy-to-use CMS. Redchirp continues to provide SMS messaging. We built the integration with their email service provider to make it easy to switch since we knew they would be migrating to a new provider soon.
Cooperative Development: GSATi did an amazing job of handling the back-end integration between AMS and Commerce7. We wanted to be an excellent partner for them and ensure the front end honored all their hard work. We communicated with them throughout the process, and the integration between the front and back end was seamless.
Easy Administration: As advanced as the website is, it was critical that everything be extremely easy for the PEJU team to manage. Angelsmith used WordPress as the CMS and Elementor as a visual page builder to allow the PEJU team to manage content in complex layouts without needing assistance. We streamlined the product integration so that there’s no need for duplicate entries, pulling key information automatically from Commerce7. The end result is enterprise-level capabilities without needing enterprise-level training.
Results
While it was too early to provide precise conversion rate metrics (we will follow up with the e-commerce conversion rate when we have more data), the feedback received was overwhelmingly positive:
User Feedback: Members and customers expressed satisfaction with the personalized features and ease of use. The site’s ability to present relevant information and offers improved the user experience.
Operational Efficiency: The integration and content management solutions improved operational efficiency, allowing PEJU Winery to manage its site quickly and effectively.
Conclusion
The revamped PEJU Winery website, designed and developed by Angelsmith, successfully addressed the challenges of personalization, usability, and tech stack integration. The new site offers a tailored experience for each individual visitor, integrates seamlessly with existing systems, and empowers PEJU Winery’s team to manage content independently. The positive anecdotal feedback indicates that the project has met its objectives, setting a strong foundation for future growth, user engagement, and increased winery revenue.
website design personalization email integration redchirp website development
Improve Sales Outcomes With Personalization
One of the key sales and marketing trends for 2023 is personalization. As we’ve seen in the first half of this year, at least for some DTC brands, sales have slowed. Although personalization should always be a key component of your marketing, it is more critical than ever to optimize and retain those customers who do show interest in your company.
We are currently experimenting with Amazon Personalize and seeing some great results both for the brands and for our development teams. Win win.
What Is Amazon Personalize
Amazon Personalize is machine learning that allows businesses to create personalized recommendations for their customers, based on their past behavior, actions, and preferences. This powerful tool can be used by a variety of businesses, including everyone from large franchise organizations to small wineries who wish to improve their customer experience and increase sales.
One of the key benefits of using Amazon Personalize is that it allows organizations to tailor their recommendations and marketing efforts to each individual customer. This is particularly important for franchises that operate in different regions or have a diverse customer base, as it allows them to provide a more personalized experience that is tailored to each customer's specific needs.
Getting Started
To get started with Amazon Personalize, companies will need to upload their customer data, including transaction history, product preferences, and other relevant information.
The service will then use this data to create a personalized recommendation model that can be used to deliver targeted recommendations to customers.
According to Angelsmith, Inc. president, Eric Oliver, “ Amazon Personalize has a bunch of different pre-built machine learning systems that are ready to deploy fairly easy for web development teams to implement.”
Machine Learning
One of the key features of Amazon Personalize is its ability to continuously learn and adapt based on new data. As customers continue to interact with the brand, the recommendation model will become more accurate and personalized over time.
How Does Amazon Personalize Increase Sales?
Personalizing your offers to current customers pays off more than trying to acquire new ones - those 10% loyal consumers will spend 3x as much. Keep them engaged with personalized offers to help them make the right purchase decisions and further cement positive customer relationships.
How Brands Can Implement Better Personalization
We talk about data hygiene a lot in the office and with clients. And it is one of the biggest roadblocks to growing your business. In order to personalize offers, you must start with a pristine dataset.
Ideally, the better data you feed into the system, the more effective your personalization will be. Your data set should include habits, demographics, behaviors and outcomes.
How large of a data set do you need?
The effectiveness of Amazon Personalize depends on various factors, including the size and quality of the dataset being used. While just about any business will have the minimum size of dataset required for Amazon Personalize to be effective, the more data that is available, the better the service can perform.
In general, larger datasets tend to produce more accurate recommendations and insights. Amazon Personalize is designed to work with datasets of varying sizes, from small datasets with only a few hundred records to large datasets with millions of records.
However, the quality of the data is the most important piece. Amazon Personalize requires high-quality data that is structured, labeled, and organized in a way that allows the service to learn patterns and generate accurate recommendations. Poorly labeled or inconsistent data can result in inaccurate recommendations and insights.
In addition to the size and quality of the dataset, the specific use case and the complexity of the recommendation task can also impact the effectiveness of Amazon Personalize. For example, a simple recommendation task may require less data than a more complex task that involves multiple variables and decision points.
According to AWS, your interactions data must have:
- At minimum 1000 interactions records from users
- At minimum 25 unique user IDs with at least 2 interactions for each.
You can start out with an empty Interactions dataset and, when you have recorded enough data, create your recommender (Domain dataset group) or solution version (Custom dataset group) using only new recorded events. Some recipes and use cases may have additional data requirements.
There are a number of different ways that organizations can use Amazon Personalize to improve their customer experience and increase sales. For example, they can use the service to recommend new products, services, or content, to customers based on their past behavior or preferences. They can also use it to deliver targeted marketing messages to customers based on their location, interests, or other relevant factors.
Ultimately, the effectiveness of Amazon Personalize will depend on a variety of factors, including the size and quality of the dataset, the specific use case, and the complexity of the recommendation task. It is important to carefully consider these factors when using Amazon Personalize to ensure that the service can deliver accurate and useful recommendations.
Overall, Amazon Personalize is a powerful tool that can be used by a wide variety of DTC organizations to improve customer experience and increase sales. By leveraging the power of machine learning, DTC brands can create personalized recommendations and marketing messages that are tailored to each individual customer's needs and preferences. This can help to build customer loyalty, increase engagement, and drive revenue growth for organizations of all sizes.
Check back for an upcoming case study on personalization using Amazon Personalize soon!
Amazon Personalization Wine Marketing Franchise Business Franchise Marketing Wine Sales DTC Sales DTC Marketing
How Web Optimization Can Improve DTC Wine Sales Outcomes
When I bring it up at cocktail parties, web optimization is a topic that makes people's eyes glaze over. Other times well-meaning people at said party try to save me by blurting out that they know all about search engine optimization(SEO). And while website optimization does include SEO, it is so much more.
Web optimization is the secret weapon of savvy eCommerce sellers. It can help convert consumers at a higher rate and keep advertising costs in check. You can increase your advertising budget, but a more efficient way to accelerate sales is to make your website perform better. As DTC costs continue to rise, website optimization can keep costs in check.
As an umbrella term, website optimization encompasses more than just search engine optimization (SEO). The term describes the process of modifying different elements of a website to improve outcomes. Those outcomes can include more sales, increased membership and subscription sign-ups, additional email captures, and more.
It can include minor changes, such as color changes and button placements, to more dynamic changes, such as reworking the whole checkout process.
We have utilized web optimization to help numerous wineries increase traffic into the tasting room, ecommerce sales, email sign ups and much more.
It can seem overwhelming if you need help knowing where to start. The first place to start is by understanding your company's financial goals and completing a 360 audit of your site's performance. It's like a secret shopper for your website.
By prioritizing the results of the audit in an immediate punch list, it can bring clarity to your website optimization project. In addition, evaluating and organizing which strategies provide the highest return on your digital marketing investment will start returning better conversions quickly.
Nearly all wine customers visit your website before making a buying decision. They want to see the types of products and services you offer and read the positive testimonials left by your clients or customers. Unfortunately, a poor-performing website, where consumers either can’t complete their desired action or struggle to do so, leaves a terrible first impression, which means you lose out on opportunities to convert customer prospects into loyal patrons of your business.
Business websites for traditional brands have evolved from complementary marketing tools to the primary way businesses reach their target audience. In addition, the rapidly changing needs of consumers have triggered the rising importance of website optimization.
website optimization tasting room traffic conversion rate optimization
The DTC Sales Doctor
The DTC Sales Doctor System Uncovers Hidden Opportunities to For Reliable Growth.
The system provides an in-depth diagnostic of your sales ecosystem and infrastructure, identifies gaps and opportunities, and provides an immediate list of cross-channel critical action items to accelerate growth.
The DTC Sales Doctor is laser-focused on sales from a marketing strategy perspective.
We help wineries:
- Solve big DTC problems
- Develop immediate growth tactics to improve sales
- Uncover roadblocks to growth
- Build out internal marketing departments
- Vet technology and vendors
- Identify missing building blocks for growth
- Reveal DTC blinders
- Increase revenue
- Improve marketing decision confidence
- Optimize return on digital investments
- Uncover gaps and opportunities
- Reduce advertising & martech costs
- Improve social, web and advertising performance
- Educate & support internal teams
- Establish achievable DTC sales goals
- Map KPIs to business goals
- Provide the tools to outsmart competitors
Book a complimentary Fit Analysis Call (click the blue bold text) with Carin Oliver to determine if The DTC Sales Doctor system can help your winery grow.
Increase Conversions in as Little as 30 Days With The DTC Sales Doctor
The DTC Sales Doctor Can Increase Conversions in as Little as 30 Days
Direct-to-consumer (DTC) brands struggling to increase conversions can now turn to the DTC Sales Doctor for a proven system that works fast. With years of experience solving complex revenue problems, is a new consultancy to provide expert guidance, uncover hidden opportunities, and generates revenue faster.
The DTC Sales Doctor System is designed to help businesses overcome roadblocks to growth and build a foundation to scale. With a step-by-step prioritized guide for easy implementation, brands can achieve their financial goals and generate revenue faster. The system provides ongoing support to ensure that the brand’s marketing teams and founders are able to maintain their growth process with confidence.
According to the Carin Oliver, Founder, DTC Sales Doctor, "Direct-to-consumer brands can scale quickly with the right support, confidence, and strategic plan. I've created a system that provides clarity to grow, ease of implementation, and helps businesses overcome roadblocks to growth."
The DTC Sales Doctor's system has been used by successful brands such as The Now Massage, Peju, and Dobbes. The system is a bridge to growth and provides the brand experience that customers expect.
Oliver continues, "We understand that businesses need a sales strategy to grow but either may be moving to fast to see the gaps in their sales ecosystems. We develop that strategy and plan for their growth. Oliver adds, "Digital marketing is changing rapidly, it’s challenging for internal teams to keep up, so we help staff gain clarity through education and confidence-building exercises."
The system is designed to work fast and generate results in as little as 30 days.
For more information on The DTC Sales Doctor System, visit http://dtcsalesdoctor.com.
About The DTC Sales Doctor
Headquartered in Los Angeles, The DTC Sales Doctor is a proven system that helps direct-to-consumer brands increase conversions and generate revenue faster. The system provides expert guidance, uncovers hidden opportunities, and helps businesses overcome roadblocks to growth.
dtc sales sales strategy marketing strategy advertising marketing email
Survey Results - How Consumers Choose Tasting Rooms
A new consumer survey reveals how affluent Americans across the United States chose wine tasting room experiences. With hundreds of tasting rooms and wineries in every state, consumers have an overabundance of choices and the wineries must compete more effectively to earn a shrinking share of visitor traffic. The goal of the survey, conducted by Angelsmith, Inc., was to better understand how consumers choose new winery tasting experiences and the ecosystem surrounding those decisions.
Location, location
According to our survey respondents, they ranked location as both the first (37.7%) and the second (31.62%) most important consideration when looking for a new winery tasting experience. This data indicates they already know which region, AVA, or general area they are going to visit, and they are looking for wineries in those pre-determined spots.
Limited Time But Diverse Opportunity To Earn Visits
The majority of our survey respondents (70%) reported that they consider 5 or fewer wineries, with the bulk of those (38%) considering between 3-5. Wineries only have a brief opportunity to set themselves apart from the competition and grab consumers attention. But consumers research winery tasting room options across multiple channels including social media, search, wine country specific websites and others. This provides a more diverse playing field and additional opportunities for wineries to Intercept & Influence™ consumers along their path to purchase. But it also increases the necessary marketing know-how for wineries to master in order to have a meaningful impact on their tasting room traffic.
Social Media Reigns Supreme For Awareness
The largest percentage of survey respondents (41%) ranked social media as the place where they first learn about a new winery tasting experience. Additionally, nearly 6 out of 10 (56%) survey respondents reported that when they see information about an unfamiliar wine tasting experience in their social media newsfeed, they are “likely” or “very likely” to click on the post to get more information.
Overwhelmingly, more than 67% of respondents reported checking consumer review sites when they begin searching for new winery tasting experiences. These reviews play a key role early on in the decision making process and are used to veto wineries that a consumer is considering. Another item that disqualified wineries was the inability to find information.
Consumers take a journey of complex steps and apply various levels of importance to a variety of channels when they are in different phases in their decision making process. Other key takeaways of the survey include:
- Location is decided first, before any wineries are considered.
- The experience a winery offers is key, the wine varietal itself is secondary
- Price is less of a factor than expected
- Overwhelmingly, consumers want unstructured, public experiences vs. private events
Click hereto view the full survey report.
The survey was administered to more than 1,200 affluent Americans who self-describe as wine and food aficionados. They are geographically diverse and all participants visited a winery within the past 12 months.
How Consumers Choose Tasting Room Experiences - Survey
Each year, Angelsmith fields a survey to wine consumers. This year's survey focuses on the consumers path from awareness through to the reservation at wineries. Our goal is to have a better understanding of how consumers choose wine tasting room experiences and what's important to them.
Like many of our surveys, we release the survey statistics free of charge to anyone who would like them. We felt that doing the survey now is particularly relevant after the devastating fires. Along those lines, when 500 people complete the wine survey, we will donate $500 to the North Bay Fire Relief Foundation.
We hope you will take the consumer wine survey and share it with your friends, family and co-workers. Here is the link: https://www.surveymonkey.com/r/963SJMJ
At the end of the survey there is a place to leave your email if you would like the results of the survey emailed to you. However, we will post the statistics on our website at and on our Facebook page.
And if you provide your email, we will randomly choose one person to win a $250 gift certificate to Amazon. A double added bonus before the holidays!
About
The DTC Sales Doctor System is designed to help wineries overcome roadblocks to growth and build a foundation to scale. With a step-by-step prioritized guide for easy implementation, brands can achieve their financial goals and generate revenue faster. The system provides ongoing support to ensure that the brand’s marketing teams and founders are able to maintain their growth process with confidence.
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Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| President | Eric Oliver | erico@angelsmith.net | 4152280850 | 794 |
| CEO | Carin Oliver | carin@angelsmith.net | 4152280850 | 796 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Angelsmith, Inc | 750 North San Vicente Blvd, Los Angeles | CA | United States of America | 90069 |
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