750 North San Vicente Blvd, Los Angeles, CA, United States of America, 90069

https://www.angelsmith.net

310-871-4254

erico@angelsmith.net

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Recognizing Buying Signs

It would be so much easier if, after tasting the wines, your guests would immediately decide to purchase wine from you. Unfortunately, it is rare (although it does happen) that your guests will taste a few wines and say: “We will take three cases. How much do we owe you?”

Many times, guests will ask questions, which, while they may not sound like it, show their interest in purchasing. It is important for tasting room staff to be aware that the questions the guests ask or the comments they make can directly lead to a sale. Some questions or comments are positive and easy to read. For example:

1. “This wine is amazing!”

Agree with the guest and start thinking in terms of a case sale or more.

2. How many cases of this wine do you have left?

This may mean that they are trying to figure out how much to buy now or if there will be any left when they come back again in a month. Or they could be trying to decide whether they should take one case or two.

3. Do you ship out of state?

The answer is, hopefully, yes. Then ask them a couple of questions to make sure you can ship to their state. If you do not or cannot ship to their state suggest that you pack it for them so they can take the wine on the airplane.

If your guests ask questions about the wine, production, or medals the wines have won, it is a good sign that they are interested in the wine. They may also mention special events that are coming up in their family (birthday or anniversary or wedding).

If you would like a copy of my handout on buying signs, please drop me an email at E@inshortmarketing.com.

wine-sales tasting-room

About

The DTC Sales Doctor System is designed to help wineries overcome roadblocks to growth and build a foundation to scale. With a step-by-step prioritized guide for easy implementation, brands can achieve their financial goals and generate revenue faster. The system provides ongoing support to ensure that the brand’s marketing teams and founders are able to maintain their growth process with confidence. 

Contact

Contact List

Title Name Email Phone Extension
President Eric Oliver erico@angelsmith.net 4152280850 794
CEO Carin Oliver carin@angelsmith.net 4152280850 796

Location List

Locations Address State Country Zip Code
Angelsmith, Inc 750 North San Vicente Blvd, Los Angeles CA United States of America 90069

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