300 Technology Center Dr., Ste 550, Rock Hill, SC, United States of America, 29730
Millennials aren’t just a passing trend in the wine market; they’re the future. But if wineries want to capture this generation’s loyalty, they need to rethink how they show up.
It’s not about chasing fads or gimmicks. It’s about removing friction, making wine more accessible, and delivering meaningful experiences.
Accessibility matters
Whether it’s clear labeling, pricing transparency, or digital presence, Millennials want to understand what they’re drinking without needing a sommelier on hand. They expect brands to meet them where they are — online, on mobile, and on their terms.
Ease is expected
From simplified purchasing options to user-friendly websites, anything that creates unnecessary complexity becomes a barrier. A seamless path from curiosity to checkout can be the difference between a sale and a lost customer.
Experience is everything
Millennials prioritize purpose and connection. They want to know the story behind the wine, engage with authentic brands, and be part of something meaningful. That doesn’t just mean offering tastings. It means offering moments they’ll remember, both in-person and online.
Millennials are ready to be loyal customers if you meet them with the accessibility, ease, and experience they expect.
To hear more of Zane Stevens' thoughts on how to capture the millennial market, check out his full-length article here.
Atlas Copco is a leading global provider of compressed air solutions. We are committed to sustainable productivity with a full line of air compressors, blowers, vacuums, gas generators, and other quality air solutions. With multiple locations across the United States, Atlas Copco has provided cutting edge equipment for businesses and industry for nearly 145 years with a focus on productivity, efficiency, safety, and ergonomics.
Atlas Copco is committed to delivering complete solutions for its customers with dryers, piping, and all other equipment necessary to fit every need. We demonstrate our dedication to service by investing in new facilities that support manufacturing, distribution, training, and sales for customers nationwide.
Atlas Copco is rated among the top 100 sustainable companies in the world and is a member of the Compressed Air and Gas Institute (CAGI).
In the wine-making industry, nitrogen is used to prevent oxidation which allows the use of fewer additives. Also the acidity, color, aromas and natural flavor of the wine will be well conserved. The use of nitrogen will allow a longer storage time without alteration of the primary quality of the wine.
Nitrogen is practically insoluble in water and therefore is ideal to transfer the wine. To ensure maximum hygiene the bottles are washed and dried with nitrogen before filling. The drying goes faster than with normal air because the production process of the on-site nitrogen generator makes it a very dry gas. And finally the bottle, after filling and before placing the cork, is purged with nitrogen to avoid the presence of residual air in the neck of the bottle.
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Atlas Copco | 300 Technology Center Dr., Ste 550, Rock Hill | SC | United States of America | 29730 |