Future-Proofing Winery Supply Chains
in a Volatile Market

Today’s wineries are collaborating with industry experts, reevaluating their marketing messages to grow a younger customer base and seeking innovative ways to cut costs as they contend with a challenging economy. Many are leveraging relationships with trusted business partners to help them adapt to changing consumer purchasing preferences, limit the impact of rising costs, and ensure consistent inventory amid tariffs and other disruptions, whether Section 301, anti-dumping, countervailing or the recent reciprocal tariffs.

Berlin Packaging is the world’s largest Hybrid Packaging Supplier®, with extensive wine industry expertise and a suite of services to help their customers succeed in this ever-changing market. They partner with wineries and distributors of all sizes to deliver high-quality wine packaging solutions on time and within budget, despite ongoing challenges. “People in the winery business are very aware of what’s causing anxiety in today’s market,” says Paul Denton, a District Sales Manager in Berlin Packaging’s Napa office. “They see solid businesses closing tasting rooms and an uptick in consolidations. It's a time of great uncertainty, not only in the marketplace but also in the supply chain.”

Berlin Packaging’s scope is global, but its approach is local. Its 400,000-square-foot Napa facility is one of 30 warehouses in North America and more than 100 worldwide. Denton explains, “Nobody has a crystal ball to know what the next tariff is going to be, but we have a scale that most of our competitors don’t, which allows us to develop redundancies not only domestically but also around the world. The global reach of our highly diversified supply chain helps protect our customers' supply chains with redundancies that allow us to pivot quickly in times of economic disruption to mitigate the impact of global and domestic economic fluctuations.”



Denton adds that “Berlin Packaging has invested heavily in demand planning services to ensure continuity of supply.” The local team works closely with each customer to pre-plan, ensuring stock is sourced at the best costs, in inventory, and ready for repacking and delivery when needed. Its inventory management system is now available online for customers to track their orders 24/7. It also dedicates 25,000 square feet to an automated repack line, where it can pack glass into any desired configuration.

Berlin Packaging’s commitment to client success extends beyond supply chain management, warehousing, and demand planning to include other value-added services, like custom structural design, label design, and brand strategy. Their award-winning Studio One Eleven innovation division has a team of 125 industrial and graphic designers, engineers, business strategists, process consultants, and market researchers across nine locations worldwide. They provide their services at no cost to their customers in exchange for packaging supply contracts. 

Berlin Packaging also adds immeasurable value with complimentary in-house glass testing in Napa and on-site bottling line quality assessments. Combined with strong supplier partnerships and supply chain expertise, they help customers maintain quality and continuity, even for products sourced elsewhere.

To learn more about how the local Berlin Packaging team can leverage its global scale to help your business increase its buying power, lower its costs, and protect its supply chain, visit our website or call 800.2.BERLIN.