Blended Technologies is excited to announce the appointment of Heather Crawford as its new Vice President of Growth. 

Heather, a seasoned leader at the intersection of the wine industry and technology, most recently served as an operations, sales and marketing leader at Vintrace. Her career has been defined by integrating cutting-edge technological solutions within some of the world’s leading wineries, including Treasury Wine Estates, Far Niente and Wente Vineyards. 

With her proven commercial track record, Heather will focus on scaling Blended’s market presence and commercial operations. She will work alongside the Blended team and report directly to CEO, Matt Witte. 

"Heather’s deep expertise in business development will be pivotal as we accelerate our growth," said Matt Witte, founder of Blended. "She has been a leader in winery operations software for many years, and her insights have helped drive innovation across the industry. We’re excited to harness her experience as we build the next generation of winery solutions."

About Blended

Blended is a modern, cloud-based software platform designed specifically for the winemaking industry. From managing vineyard data to streamlining production and inventory management, Blended provides wineries with the tools they need to stay organized, make data-driven decisions, and grow their businesses efficiently.

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