21481 8th Street East, Ste 15c, Sonoma, CA, United States of America, 94574

https://ccllabel.com/

(707) 509-9192

ljjones@cclind.com

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A Design That Strikes the Heart – Promotional Wine Labels for Packaging Première Milan

A “generic” label design might sound uninspired at first – but not when it comes from the hands of Caroline Becker, Head of Prepress & Marketing at CCL Label Trittenheim, where the labels were also brought to life. The concept perfectly balances creativity, technical finesse and visual storytelling. 

These wine labels bring together romantic symbolism and modern branding through the depiction of an angel with a bow and arrow – a clear nod to Cupid, the classical figure of love and attraction.

In this context, the angel becomes a playful metaphor: just as Cupid’s arrow makes hearts fall in love, this label aims to make consumers fall in love – first with the label and then with the product.

(Read more about the power of labels in article “Choosing Wine is an Emotional Decision!)

Visually, the angel adds a sense of timeless elegance, while the bow and arrow bring movement and impact, reinforcing the emotional connection between product and consumer.

To bring this design to life, we pulled out all the stops:

  • The label is printed on Cotton Touch paper for a luxurious look and feel
  • Prismatic foil enhances the words “we” and “labels”, while “love” stands out in metallic silver or gold foil
  • Multi-layer embossing brings depth to the clouds and angel figure
  • An individual die-cut and a unique cut-out “o” in “love” add an extra layer of sophistication
  • Debossing highlights the rays of light, while microembossing adds subtle texture to the bottom label

Special thanks go to our colleague Christiane Spang, who managed the project with precision and commitment. As Project Manager, she ensured that the labels were produced on time and ready for their grand debut at Packaging Première in Milan — despite the usual tight schedule.

This label is more than just a promotional item — it’s a showcase of what’s possible when design excellence meets technical innovation.

Ready to fall in love with wine and spirits labels by CCL Label? Stay tuned for more!


About

At CCL Label, our Wine Group is committed to excellence in printing and service for all of our customers whether large or small. Wine labels are unique in their need for quality decorations and attention to detail no matter the size of the run. We pride ourselves on being partners with our customers and work together to bring the right blend to each label. With facilities in Australia, the USA and South Africa, we are poised to deliver beautiful labels anywhere in the world.

Let us help you create, enhance and refine your labels.

Contact

Contact List

Title Name Email Phone Extension
Business Development Director Leah Jones ljjones@cclind.com 707 509 9192
National Account Manager Michele Lytle mlytle@cclind.com 971 227 3357
VP and GM Wine Label Americas, Sonoma Stephan Finke sfinke@cclind.com 707 486 6151

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CCL Label 21481 8th Street East, Ste 15c, Sonoma CA United States of America 94574

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