CD & Power (@cd-&-power)

150 Nardi Lane, Martinez, CA, United States of America, 94553

https://www.gotpower.com/

925-229-2700

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The Richest Generation in American History is Coming Your Way. Are You Ready?

November 12, 2021

I subscribe to Tuesday Tidbits, a weekly information sheet by Donniella Winchell, Executive Director of the Ohio Wine Producers Association and a long-time powerhouse in the wine industry. With Donnie’s permission, I am reprinting this article as it has some great information.

A great read that will give you lots to think about.

“Covid has forced all of us to take a new look at the world and the consumers around us. Here is an interesting stat, taken from an article by W. Blake Gray which appeared on my news feed this past week:

One of the most interesting demographic facts he (Moramarco) presented (at a recent conference). There are now more consumers in the ‘young 60s’ than from ages 21 -25.

And from Demographic Drought by Emsi: “3 million Boomers retired during COVID. And they are retiring with an average of $12 million household net worth, making them the richest generation in American history.”

So these Boomers have time AND money to spend. Plus, we all know they have a greater interest in wine than in seltzers, beer, spirits, and the like.

So, why are we not giving them more attention?

Additional research says they are looking for fun things to do, do not consider themselves to be ‘old’, want interesting experiences, love to travel, are looking for a healthy lifestyle, enjoy lifelong learning, and perhaps even might want to take on a fun, part-time job.

All of this sounds like we have things that would appeal to this generation. So, I repeat, why are we not giving them more attention?”

A tip of the glass from me to you!


wine-marketing Boomers

About

CD & Power is a certified Woman-Owned Business, with License #757162, A, C-10. We sell, rent, and maintain backup generators for government agencies, grocery stores, office buildings, hospitals, construction sites, special events, disaster relief, planned power outages, and more!

Our Mission is to be the Very Best Generator & Engine Service Company in all of Northern California, and Beyond!

At CD & Power our mission statement is a way of life. “We power your success through Innovation, Education and Inspiration”. The day-to-day operations and management of  CD & Power is headed by Lisa Carter who focuses her considerable effort on building a team of generator experts to offer generator sales, installation, service, repair, maintenance and parts for industrial users throughout Northern California.

How We Got Started

CD & Power was established in 1985 by Chuck Uischner, [who is best known as “The Big Tall Bald Guy”]. Chuck would fix all kinds of industrial engines and equipment during the day, and then do books at night. Back in those days, the generator and engine parts department consisted of a small desk and a shelf. Chuck expanded his generator and engine repair business by taking chances, and surrounding himself with motivated people.

In 2013 Chuck transitioned ownership to his daughter, Jill Collaro as President, and his son Donald Uischner as Vice President. Now in our 30th year, CD & Power continues to be a family-run operation with a close-knit network of employees. Under Jill’s able leadership the company earned certification from the State of California as a WBE or Woman-Owned Business Enterprise.

Give us the opportunity! You will enjoy a powerfully different service experience. Here are a couple reasons why:

  1. We will always have a person answer the phones during office hours. We believe it is impossible for a machine to understand your problem.
  2. We will remember that your problems are our business.
  3. We will be diligent in resolving your problem.
  4. We will take responsibility for our actions.
  5. We will continually train our personnel.
  6. We are always just a phone call away — Anytime, 24 hours a day.

Contact

Contact List

Title Name Email Phone Extension
Sales Manager Mike Sartorio msartorio@gotpower.com (925) 229-2700 126
Rentals Jerry Marion jerry@gotpower.com (925) 229-2700 111
Generator & Engine Service Ron Schrader ron@gotpower.com (925) 229-2700 108
Generator & Engine Parts Tom Dessenberger tom@gotpower.com (925) 229-2700 104

Location List

Locations Address State Country Zip Code
CD & Power 150 Nardi Lane, Martinez CA United States of America 94553

List of Locations