201 Alameda Del Prado, #101, Novato, CA, United States of America, 94949
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Ciatti Global Market Report, January 2021
As a new year begins, we at Ciatti wish all of our friends, clients and business associates a very happy, healthy and prosperous 12 months ahead. We thank you for your continued support and have our fingers crossed that 2021 will be a more straightforward year for the world than its predecessor was.
As every January, this month’s report looks back at the year just passed and ahead to the new one. It’s always risky in this business to feel confident in forecasting how the next 12 months will go, but this year – given the unprecedented times we are living through – it is even riskier, so apologies in advance if the respective ‘Looking Ahead’ sections from each office seem a little reticent.
What do we know for sure? COVID-19 bifurcated the bulk wine market in the last nine months of 2020 and this is likely to continue in the first half of 2021. In the off-trade – which has largely stayed open as normal – and online, wine sales have been robust or even outperformed past years as consumers stock up. On-trade and tasting room demand, meanwhile, has in recent months often been reduced to negligible levels by government-imposed restrictions and by some consumer hesitancy as to the health risks. Off-trade/online demand may have recouped some of the lost on-trade sales volume-wise, but the deficit in value was and is far harder to offset. Caution pervades the bulk wine market: purchasing proceeds in small increments.
Industry and individuals have had to adjust to living in a world in which governments have been forced to tell people how to live their lives. Some of the changes the wine industry has had to confront – such as doing business remotely online – were already there in the background and have simply been driven to the fore by circumstances. Others – the lack of conferences at which to gain a global picture, sampling by post – have taken more getting used to, even if they have potentially had positive economizing side-effects time and money-wise.
COVID-19 vaccines are now rolling out across the world, raising hope that life can return to some normality by mid-2021. Is there huge pent-up demand for the way we lived before – socialising at bars/restaurants, holidaying abroad – or is the shift to quieter living a more permanent one, especially as COVID-19 will have scarred consumer confidence and high streets alike? The busyness of Europe’s HoReCa sector last summer, when restrictions were temporarily eased, suggests the former, but the economic hangover from COVID-19 is likely to be considerable and felt more keenly by consumers in 2021 and beyond.
This month’s report includes mixed news for free trade. A Brexit Update details how the new EU-UK Trade & Corporation Agreement, in force from 1 January, provides for free trade in goods including wine. A US Tariff Update, however, details the latest escalation in the ongoing tit-for-tat tariff battle between the US and the EU which, although a dispute about civil aircraft subsidies, has (as ever, it seems) ended up affecting the wine trade. With the US also in a tariff battle with China, and China having recently slapped 107%+ import duties on Australian wine, tariff wars are probably here to stay in 2021.
Wine is often caught up in these disputes because it is an iconic and sometimes emotive product. Sharing a bottle with a group of friends – at home or in a bustling restaurant – is what many picture in their mind’s eye when they look to the year ahead with hope for better things. Ciatti is there to help you every step of the way in 2021, whatever it may bring – just give us a call. Happy New Year, and stay safe.
About
With 8 offices world wide, Ciatti serves our clients with the most up-to-date and accurate market information available. Please contact us with any questions. We are truly at your service.
Greg Livengood
President, Partner and Broker
Greg joined Ciatti in 1994 and became a partner in 1997. Greg has used his degree in International Relations to build Ciatti into the world recognized leader in the alcohol beverage business. Greg is currently the President and CEO of the company and drives the international group.
Email:greg@ciatti.com
Steve Dorfman
Partner and Broker
Steve Dorfman joined Ciatti in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years. His primary responsibilities are wine and grape sales within California, and the supply demands of markets throughout Europe, South Africa and Australia.
Email:steve@ciatti.com
John Ciatti
John White
Partner and Broker
Ciatti has a long history of seeking to provide clients with a well rounded team of brokers whose experience in the industry cover the breadth of the business. John joined the company in 2003 after working as a Winemaker for several of California's major producers for 20 years. John's emphasis is maintaining relationships with California wineries ranging from the largest to the smallest. John has focused on all aspects of growth within the business, from long-term custom crush contracts to spot bulk wine and grape sales. His speciatly is the sourcing and selling of premium varietal lots from the coastal and interior regions of California.
Email:johnw@ciatti.com
Chris Welch
Partner and Broker
Chris Welch joined Ciatti in 1994, and began brokering bulk wine and grapes in 2003 and became a partner in company in 2007. The premium and super premium segment of the California wine industry are the breeding grounds of innovation and where Chris truly excels. His consistent approach helps small and medium size wineries and negotiants achieve the innovation and growth they seek. Chris also works very closely with the Oregon Wine Industry.
Email:chris@ciatti.com
Glenn Proctor
Partner and Broker
Glenn Proctor joined Ciatti in 2003 and became a partner in 2007. Glenn advises wineries on supply positioning and works closely with growers and wineries in marketing their grapes and wine. He specializes in spot and contract bulk wine and grapes sales from all regions of California. He has over 23 years of experience in wine supply strategy, wine-grape quality improvement, brand strategy, and business development. Glenn was previously the Vice President of Winegrowing for Diageo Chateau and Estate Wines, and before that was a Director at Benziger/Glen Ellen Winery during its rapid growth in the early 1990's.
Email:glenn@ciatti.com
Broker
Johnny Leonardo joined Ciatti in 2004 as a broker and knows that surviving in a dynamic wine industry requires one to be a Jack-of-all-Trades. He has experience in all aspects of winery and vineyard operation, from the field to the street. Johnny has developed and managed vineyards, and worked in wine sales and marketing.
Email:johnny@ciatti.com
Andy Bivona
Broker
Andy joined Ciatti as a broker in 1996. His areas of expertise and responsibility include grape and fruit concentrates, beverage and industrial alcohol, fruit alcohol and brandy, and food specialty products. Andy's knowledge of these products has allowed him to branch out and work throughout various parts of the world including Mexico, South America and Europe. Andy remains a wealth of knowledge and offers a creative approach to all endeavors.
Email:abivona@hvc.rr.com
Todd Azevedo
Broker
Todd Azevedo joined Ciatti in 2004 after completing his Agricultural Finance degree from Cal Poly San Luis Obispo. Although Todd brokers wine, grapes, and wine products throughout the state of California, Todd's focus is on the California Central Coast.
Email:todd@ciatti.com
Mark Ishimaru
Customer Account Representative - North America
Joined Ciatti in 2011.
Email: mark@ciatti.com
Molly Richardson
Customer Account Representation - Grower Accounts
Joined Ciatti in 2016
Email: Molly@ciatti.com
Administrative/Accounting Assistant
Joined Ciatti in 2000.
Email:alette@ciatti.com
Michael FungCustomer Account Representative - Sample Room
Joined Ciatti in 2013.
Email: michael@ciatti.com
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Partner/Broker | John Ciatti | john@ciatti.com | 4152640762 | |
| Partner/Broker | Steve Dorfman | steve@ciatti.com | 7073213843 | |
| Partner/Broker | Greg Livengood | greg@ciatti.com | 4154975032 | |
| Partner/Broker | Glenn Proctor | glenn@ciatti.com | 7073370609 | |
| Partner/Broker | Chris Welch | chris@ciatti.com | 4152988316 | |
| Partner/Broker | John White | johnw@ciatti.com | 4152500685 | |
| Broker | Todd Azevedo | todd@ciatti.com | 4152656943 | |
| Broker | Johnny Leonardo | johnny@ciatti.com | 4157174438 | |
| Broker | Dennis Schrapp | dennis@ciatticanada.com | 9059338855 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| CIATTI Global Wine & Grape Brokers | 201 Alameda Del Prado, #101, Novato | CA | United States of America | 94949 |
List of Locations
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