201 Alameda Del Prado, #101, Novato, CA, United States of America, 94949
Feeds
Ciatti Global Market Report, February 2025
Through the opening six weeks of 2025, the major bulk wine markets of the world continued where they left off at the end of 2024 – experiencing differing activity and pricing levels. One common theme is that the shorter winegrape crops of 2023 and 2024 have been most felt on generic wines, which appear to be in tight supply – at least in Europe, Chile and South Africa. This has led to some elevated generic-wine prices, especially in Spain where pricing increases since November have stimulated European interest in alternative sources such as France, Chile and Argentina.
The market for standard-quality varietal wines is less tight, but supply of varietal whites does feel closer to some kind of balance than reds, with carryover low in Chile, South Africa and Australia as the Southern Hemisphere’s 2025 harvests get underway. Early expectations are for average-sized crops at best: Chile’s is likely to be constrained by extensive vine removals over the past 24 months; similar applies in South Africa, where lack of cashflow in recent years has reduced vineyard investment; some grapes in Australia may go unpicked in response to the slowness of the red wine market; the same applies in New Zealand but on whites, following bumper 2022 and 2023 harvests that have left 2023 carryover still in tank.
The recent US-Canada tariff spat has added to industry fears around impediments to trade just as it works to adjust to, and combat, flat or declining wine consumption in key markets. As so often seems to be the case, wine was collateral damage (see California page), with retaliatory anti-American sentiment in Canada likely to hurt sales of US wine in its most important export market for some months to come. Italy’s wine exports to the US increased after November’s presidential election, in anticipation of US tariffs on EU imports; so far, the new US administration’s tariffs on EU products have been confined to steel and aluminium. Meanwhile, US-China and EU-China trade frictions rumble on.
Amid the tit-for-tat tariff battles, the wine industry must be prepared but undeterred, cognisant that where there are difficulties there are often opportunities as well. As ProWein’s 2025 Business Report says, amid all the noise the industry needs to be redoubling its focus on meeting “rapidly changing consumer preferences” (see this month’s ProWein Preview). This includes lowand no-alcohol wines, high-alcohol flavoured wines (a trend in the US), and everything in between, such as RTD wine-based cocktails and spritzers. Supply currently exists on the bulk market to meet such innovations right through to conventional mid-tier programmes. For the latest opportunities, get in touch with us directly – and you are welcome to come see us in person at ProWein, on Stand A21 in Hall 12. In the meantime, read on for detailed updates from each market.
About
With 8 offices world wide, Ciatti serves our clients with the most up-to-date and accurate market information available. Please contact us with any questions. We are truly at your service.
Greg Livengood
President, Partner and Broker
Greg joined Ciatti in 1994 and became a partner in 1997. Greg has used his degree in International Relations to build Ciatti into the world recognized leader in the alcohol beverage business. Greg is currently the President and CEO of the company and drives the international group.
Email:greg@ciatti.com
Steve Dorfman
Partner and Broker
Steve Dorfman joined Ciatti in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years. His primary responsibilities are wine and grape sales within California, and the supply demands of markets throughout Europe, South Africa and Australia.
Email:steve@ciatti.com
John Ciatti
John White
Partner and Broker
Ciatti has a long history of seeking to provide clients with a well rounded team of brokers whose experience in the industry cover the breadth of the business. John joined the company in 2003 after working as a Winemaker for several of California's major producers for 20 years. John's emphasis is maintaining relationships with California wineries ranging from the largest to the smallest. John has focused on all aspects of growth within the business, from long-term custom crush contracts to spot bulk wine and grape sales. His speciatly is the sourcing and selling of premium varietal lots from the coastal and interior regions of California.
Email:johnw@ciatti.com
Chris Welch
Partner and Broker
Chris Welch joined Ciatti in 1994, and began brokering bulk wine and grapes in 2003 and became a partner in company in 2007. The premium and super premium segment of the California wine industry are the breeding grounds of innovation and where Chris truly excels. His consistent approach helps small and medium size wineries and negotiants achieve the innovation and growth they seek. Chris also works very closely with the Oregon Wine Industry.
Email:chris@ciatti.com
Glenn Proctor
Partner and Broker
Glenn Proctor joined Ciatti in 2003 and became a partner in 2007. Glenn advises wineries on supply positioning and works closely with growers and wineries in marketing their grapes and wine. He specializes in spot and contract bulk wine and grapes sales from all regions of California. He has over 23 years of experience in wine supply strategy, wine-grape quality improvement, brand strategy, and business development. Glenn was previously the Vice President of Winegrowing for Diageo Chateau and Estate Wines, and before that was a Director at Benziger/Glen Ellen Winery during its rapid growth in the early 1990's.
Email:glenn@ciatti.com
Broker
Johnny Leonardo joined Ciatti in 2004 as a broker and knows that surviving in a dynamic wine industry requires one to be a Jack-of-all-Trades. He has experience in all aspects of winery and vineyard operation, from the field to the street. Johnny has developed and managed vineyards, and worked in wine sales and marketing.
Email:johnny@ciatti.com
Andy Bivona
Broker
Andy joined Ciatti as a broker in 1996. His areas of expertise and responsibility include grape and fruit concentrates, beverage and industrial alcohol, fruit alcohol and brandy, and food specialty products. Andy's knowledge of these products has allowed him to branch out and work throughout various parts of the world including Mexico, South America and Europe. Andy remains a wealth of knowledge and offers a creative approach to all endeavors.
Email:abivona@hvc.rr.com
Todd Azevedo
Broker
Todd Azevedo joined Ciatti in 2004 after completing his Agricultural Finance degree from Cal Poly San Luis Obispo. Although Todd brokers wine, grapes, and wine products throughout the state of California, Todd's focus is on the California Central Coast.
Email:todd@ciatti.com
Mark Ishimaru
Customer Account Representative - North America
Joined Ciatti in 2011.
Email: mark@ciatti.com
Molly Richardson
Customer Account Representation - Grower Accounts
Joined Ciatti in 2016
Email: Molly@ciatti.com
Administrative/Accounting Assistant
Joined Ciatti in 2000.
Email:alette@ciatti.com
Michael FungCustomer Account Representative - Sample Room
Joined Ciatti in 2013.
Email: michael@ciatti.com
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Partner/Broker | John Ciatti | john@ciatti.com | 4152640762 | |
| Partner/Broker | Steve Dorfman | steve@ciatti.com | 7073213843 | |
| Partner/Broker | Greg Livengood | greg@ciatti.com | 4154975032 | |
| Partner/Broker | Glenn Proctor | glenn@ciatti.com | 7073370609 | |
| Partner/Broker | Chris Welch | chris@ciatti.com | 4152988316 | |
| Partner/Broker | John White | johnw@ciatti.com | 4152500685 | |
| Broker | Todd Azevedo | todd@ciatti.com | 4152656943 | |
| Broker | Johnny Leonardo | johnny@ciatti.com | 4157174438 | |
| Broker | Dennis Schrapp | dennis@ciatticanada.com | 9059338855 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| CIATTI Global Wine & Grape Brokers | 201 Alameda Del Prado, #101, Novato | CA | United States of America | 94949 |
List of Locations
Facebook feeds
Profile Picture