16311 Domestic Ave, Ste 100, Fort Meyers, Florida, United States of America, 33912
Gamification And Customer Engagement It Just Works
This is how I know. I used a gamification tool to see if I could attract potential clients and to my amazement it did. I attended the 2023 North Coast Wine Industry Expo (WIN Expo) and wanted to determine if gamification would improve customer engagement. And through the process would they share their contact information and they did.
At trade shows vendors have a host of small tchotchkes at their booth in hopes of attracting visitors. It’s pretty much an unwritten tradeshow standard. Everyone knows that without a giveaway no one is coming over to see you. And the bigger the tchotchke the more people will stop by, grab one and they may take two more for a friend.
So you gave something away but did you get anything? At a tradeshow most of the time you get a smile and a thank you. Well at least you may get some brand recognition. But what if you changed it up with a game to attract them and they got something and so do you. I wondered the same thing so I gave it a try.
Here’s what I did and it was just plain simple. I was able to get people to engage me and they shared their information. It was simple and effective. This is what I did. I subscribed to the “Wheel” https://twheel.socialnetgate.com/. It’s a digital wheel that spins, people enter and one wins a prize. Pretty simple. To enter they scan a QR code, sending a text from their phone, done there in the game. The wheel automatically spins at a specific time and the winner is automatically notified. I gave away a $100 Amazon gift card. Not a bad incentive.
It was a win for me. I ended up with the phone numbers of the people who entered. From what I found at trade shows for the most part people tend to look at these as safe zones and are more likely to scan a QR code than if a giveaway is at some random public place. I was asked only once if I shared their information, my response was no, which I don't. But I could use their phone number to engage them or at least message them with a thank you for entering. Or ask them to subscribe to my blog, or take a survey. If you do ask for more information it's always a good idea to give them something for asking, like perhaps entry into another giveaway.
What I found was that people were for the most part comfortable scanning the QR code. The prize of a $100 Amazon gift card was an attractive offer.
I also set placards with the QR code at unmanned stations throughout the event. And people scanned the QR code without me engaging them. Seems to prove the theory that people who attend a trade show look at them as safe zones.
Here's another plus with the “Wheel”. Once the QR code is scanned and the text auto sent by the user they have opted in. Texting rules have changed. The FCC requires users to opt in prior to receiving any text messaging. As a business if you send unsolicited texts without the user opting in you have broken the FCC law and could face fines and or termination of your phone number.
Scanning is now a thing. Scanning a QR code used to be taboo but the pandemic changed all that. In the US scanning a QR code is now pretty commonplace. I'm sure you remember going into a restaurant during the pandemic and not finding a menu on your table. In its place was a QR code you had to scan to see one. Don’t get me wrong, you still need to be aware of what you scan, just be smart about it.
And The Winner is
In summary I found that using a gamified way to engage people worked better than anticipated. A big plus of using the wheel is there is no mobile app, it's all text messaging message links. It's a win-win, it's a simple, fun way to engage people with the bonus of reconnecting with the participants.
Steve Knaebel, President, Redtie. Have questions please message me at steve@getredtie.com
Marketing Gamification WIN Expo QR Code Winner Tasting Room Spin the Wheel Texting
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Part 1
Artificial intelligence (AI) has revolutionized the way businesses approach their marketing strategies. With the help of machine learning algorithms, marketers can now analyze customer data more efficiently and create personalized campaigns that target customers with greater accuracy. It's no secret that the use of AI has become increasingly prevalent in recent years and has had a significant impact on the way businesses interact with their customers. In this series, we'll explore how AI is influencing marketing tactics and what benefits it brings to businesses who use it. From chatbots to predictive analytics, we'll take a deep dive into different ways AI is used in marketing strategies, and how it helps marketers reach and engage customers more effectively than ever before.
In the modern marketing world, artificial intelligence (AI) is gaining immense popularity due to its capable and innovative techniques for targeting customers. The widespread adoption of AI in marketing strategies is driven primarily by its ability to provide personalized experiences for customers. AI-powered tools can enable businesses to gain deep insights into customer behaviors and actions. This valuable data can then be used to develop targeted strategies and create insightful ad campaigns for specific consumer groups. By incorporating immense amounts of data and machine learning algorithms, AI can provide marketers with a deeper understanding of their customers, which can result in more efficient and effective marketing tactics. Therefore, introduction to AI in marketing can have a significant impact on a marketing team's role and responsibilities by transforming their approach towards customers and other target groups.
Steve Knaebel, President, Redtie. Have questions please message me at steve@getredtie.com
Marketing Wine Marketing AI Artificial Intelligence Vineyard Marketing Texting Text Messaging Customer Marketing Business to Consumer Marketing Vineyards Tasting Rooms
WINE MARKETING USING NFT’S
Wine marketing has undergone a major transformation in recent years. As the world becomes more digitized, companies are exploring new ways to engage with consumers, and non-fungible tokens (NFTs) are emerging as one of the most exciting and innovative methods. NFTs are a form of digital asset that is designed to be unique, traceable, and immutable. They can be used to represent anything from art to music, and now, even wine.
Introduction to NFTs and Blockchain Technology:
The world of wine marketing is advancing rapidly, and the latest trend is the use of non-fungible tokens (NFTs) and blockchain technology. NFTs are unique digital assets that cannot be duplicated, making them perfect for authenticating high-end wine and spirit products. Blockchain is the underlying technology that supports NFTs and is also used to power digital currencies like Bitcoin.
Source : images.ctfassets.net
Wine Bottling and Sales in the Digital Marketplace:
In the digital marketplace, wine sales have become more accessible with the use of blockchain technology and NFTs. Wine bottling has also evolved, with some wineries utilizing QR codes on their labels to provide customers with information about the wine's origins and production. Additionally, some wineries have started using NFTs as a way to verify the authenticity of their wines and to create unique digital assets for collectors. This innovative approach to wine sales has opened up opportunities for wine producers to reach a wider audience and stand out in a crowded marketplace. With the latest developments in NFT technology, we can expect to see more creative uses for NFTs in the wine industry, from virtual tasting experiences to exclusive wine access for NFT holders.
Source : images.ctfassets.net
Innovations Among Other High-End Wine and Spirit NFT Marketplaces:
Innovation is the key to success in any industry, and the world of high-end wine and spirit NFT marketplaces is no exception. For starters, there are now platforms that connect wine lovers with high-end collectors to buy, sell, and trade rare and vintage bottles. These platforms are powered by blockchain technology, ensuring transparency and security for both buyers and sellers. Additionally, new features such as augmented reality and virtual tastings are being integrated into some marketplace platforms, providing a unique and interactive experience for customers. With such innovations, the potential for growth in the wine industry is limitless.
Source : caia.org
Benefits of Using NFTs for Wine Sales and Marketing:
NFT technology can bring several benefits to wine sales and marketing. For one, it can enhance the traceability of wine bottles, allowing buyers to know more about the product and its history. It can also create unique and limited-edition bottles, increasing their collectibility and value. Additionally, it opens up a new market for wine sales among tech-savvy consumers who are interested in blockchain technology and NFTs. Marketing campaigns using NFTs can also bring attention to wine and spirits brands and help them stand out in a crowded market. With NFTs, the wine industry can explore new ways to innovate and reach customers, making it an exciting time for wine marketing.
Source : static.futuredrinksexpo.com
Marketing Platforms Making Waves in the Wine Industry:
As the wine industry continues to embrace the use of NFTs for marketing and sales, several marketing platforms have emerged to cater to the growing demand for digital wine collectibles. The most notable include Vinovest, VinX, and Vinum. Vinovest allows users to buy fractional ownership in rare and vintage wines, while VinX provides a platform for investors to buy and sell shares in wineries. Vinum, on the other hand, focuses on wine cellar management, including the storage and authentication of bottles. These platforms offer unique opportunities for wine enthusiasts to invest in and collect some of the world's most valuable and sought-after wines. With the growing popularity of NFTs, it is likely that more innovative marketing platforms will emerge, offering greater transparency and accessibility to the wine market.
About Redtie NFT's
If your curious about NFT’s and want to give it a try go to www.getredtie.com. Create a free account and mint an NFT. It’s easy to use. Have fun with it.
Steve Knaebel, President, Redtie. Have questions please message me at steve@getredtie.com
Blockchain NFT Marketing Bitcoin Wine Marketing Innovation Technology Wine Club QR Codes NFT's Mint an NFT Create an NFT
As the world embraces technology, every industry has to keep up with innovations or risk being left behind. The wine industry is no exception. The wine industry has long been known for its traditional methods and artisanal techniques, but that may not be enough in a world that is increasingly driven by technology. In this article, we will look at the state of the wine industry from a tech perspective and examine how technology has impacted the production, distribution, and consumption of wine. We will explore how winemakers are leveraging new systems and methodologies to improve quality, increase efficiency, and meet consumer demand. So buckle up and let's explore the fascinating intersection between wine-making and technology!
IoT products are causing a revolution in the wine industry, streamlining and improving wine production. By using IoT wine processing technology that is connected to the cloud, performance variances in data collection between different vineyards can now be eliminated. This technology allows growers to leverage data analytics to make necessary adjustments to the wine making process, ultimately resulting in better yield. Precision viticulture through IoT and software is enabling wine growers to create an expansive range of packaged products of diverse shapes, sizes, and materials, depending on the product requirement. This innovative technology is boosting the wine industry while still maintaining the traditional winemaking methods. It is necessary to balance this traditional approach with innovative technology, as winegrowers strive for success. Synergy between technology and data mining is pivotal for the wine industry's prosperity, indicating that technology expertise is influencing the wine sector.
The State of the Wine Industry Report 2023 was recently launched, and it provided insightful analysis on the current state of the industry. Despite negative growth in the US wine industry for the past two years, the premium wine segment showed growth in 2022, with revenue on the rise. This positive trend is expected to continue into 2023, although demand concerns due to the lack of consumer spending power may impact growth. The report also highlights the increasing adoption of technology in the wine industry, with IoT products revolutionizing wine production and businesses embracing technology to improve their operations.
The State of Technology report for 2023 highlights the adoption of digital technologies in the U.S. wine industry. According to the report, smaller companies focused on the value of the product and plan to adopt digital technologies that favor traceability and guarantee the origin of the wine. The report also shows that the correlation between wineries' export orientation and innovation is weak. Ekos's annual report on technology adoption in the wine industry further reinforces the need for wine businesses to embrace technology. The report surveyed U.S. wineries and revealed how they utilize technology across their business. From a business perspective, innovation is seen as a novel solution, and the adoption of new technology can improve wine production, data mining, and eventually lead to industry success. Thus, innovative technology plays a crucial role in boosting the wine industry. balancing traditional winemaking with technology holds immense potential to revolutionize the wine industry. The synergy between technology and data mining can also help the wine industry achieve success.
Enology at California State University is at the forefront of embracing technology to enhance the wine industry. Their approach involves integrating technological processes and equipment while maintaining the integrity of traditional winemaking methods. With the use of IoT products, data mining, and other innovative technologies, the university aims to provide students with a comprehensive understanding of the wine industry from a technology perspective. By incorporating a synergetic innovation approach, students gain a better appreciation for the role that technology plays in wine production. As the wine industry continues to grow, California State University's forward-thinking approach to enology will continue to play a major role in the success and reputation of the California wine industry.
The growth of the wine industry in the United States is an important aspect of the state of the wine industry from a tech perspective, as the US is one of the largest global markets for wine consumption. While wine sales volume has dropped in recent years, the dollar value of wine sold in the US has actually increased by 25%. This growth has been attributed in part to the adoption of technology by wine businesses, such as IoT products that revolutionize the industry and improve wine production. Enology programs at universities like California State University are embracing technology to prepare students for modern winemaking. The synergy between technology and data mining is also key to success in the industry. By balancing traditional winemaking with innovative technology, the US wine industry can continue to see growth and success.
Technology is revolutionizing the wine industry, but many are concerned about preserving traditional winemaking practices. The industry's challenge is to balance these two seemingly opposing forces. Winemakers still respect the legacy of their ancestors' age-old techniques but understand that technology can help them produce better quality wines. They are turning to IoT products to monitor the environment, as it is crucial to creating ideal wine conditions. In the end, finding a balance between tradition and technology is key to the industry's continued success.
As technology continues to revolutionize different industries, it's not surprising that it's also improving the way wine is produced. With the help of IoT products, growers are now able to make informed decisions about the growing process of grapes through the use of sensors in the vineyard. Once the wine is made, technology can monitor the cellars used to store the wine to ensure its quality. Enology at California State University is also embracing technology, further advancing the innovation in the wine industry. This synergy between technology and traditional winemaking is leading to increased growth in the US wine industry, and innovative technology is boosting the sector. With the aid of technology, data mining is also providing insights into the industry that were previously unavailable. As the role of innovation-related wine research continues to improve, technology is continuing to improve wine production and overall quality. So, it can be said that technology is a game changer for the wine industry, and the results of recent studies show that it will continue to propel the industry forward in the coming years.
The intersection of technology and expertise has been a driving force in the wine industry's recent growth and success. As discussed in previous sections, technology in the vineyard and production processes has enabled winemakers to produce higher quality grape harvests and refine their wine offerings. However, it is the expertise of those implementing and utilizing these technologies that truly influences the direction and impact of technological advancements. This infusion of tech expertise into the industry is likely to continue to push the boundaries of innovation and drive the wine industry forward. The synergy between technology and data mining, as explored in section 10, further reinforces the importance of experts with an understanding of technological capabilities and their practical applications in the industry. The wine industry's success is dependent on expertly balancing traditional winemaking practices with innovative technology, and it is those with the technical knowledge and expertise who are driving that balance.
Innovative technology is boosting the wine industry, from vineyard optimization to ultra-fast cooling. The use of IoT products is revolutionizing the industry, providing more precise data on vine growth and wine production. The State of the Wine Industry Report 2023 outlines the benefits of adopting innovative technology and streamlining communication between winemaking, sales and accounting teams. Though conventional winemaking methods remain essential, technology has revolutionized wine production by guaranteeing superior quality and uniformity of the product.. Tech expertise is increasingly influencing the industry, providing new solutions to age-old problems. With a synergetic approach to innovation and data mining, the wine industry can continue to prosper with niche markets producing premium priced goods for global markets.
About the Author: Steven J. Knaebel, President, Redtie International.
NFT NFT's NFTs Technology Wine Industry Report 2023 Steve Knaebel Redtie Wine Technology Innovation tech
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HOW NFTs WILL CHANGE THE WINE INDUSTRTY
Let's face it the term NFT is confusing, it means Non-Fungible Token and that makes no sense at all. But neither did all the other unfamiliar terms like Cloud Storage, Cloud Computing and 5G. They were also confusing at first but are now everyday terms. The same will be true for NFTs and their place in the Wine Industry. NFTs will fundamentally change the way the wine industry does marketing, promotion and protects itself against fraud.
Remove all the technical jargon and NFTs are a simple concept. Once you understand a few simple use cases the only thing standing in your way is how creative you are in using them.
READ THIS AND YOU WILL BE AN NFT EXPERT:
An NFT can be a digital image or document that’s created on thousands of independent computing devices called the blockchain. Once created the record is immutable, meaning the information cannot be changed, or hacked. NFTs are stored in a digital wallet and accessed by a set of numbers and letters called a public and private key. The NFT can be moved from the creator's wallet to another wallet, thus transferring ownership. Each NFT is unique and can never be altered. Some NFTs become unique collectables.
USE CASES:
Reduces Fraud:
For private wine collectors an NFT documents the authenticity of the wine and ownership. Using an NFT as documentation protects against fraud and provides ownership validation for insurance and collectability.
Access to Special Events:
Each NFT is unique and can be used as an entry ticket to events and document Wine Club membership.
Marketing and Promotion:
A high-end bottle of wine paired with an NFT makes it unique and can become a collectible.
Inventory Documentation:
All current wine inventory management systems are susceptible to hackers and data loss. NFTs are almost impossible to hacked or become compromised. Using an NFT as the document in a wine inventory management system will reduce the threat of data loss and hackers.
NFTs ARE NOT ALL THE SAME:
Just like cryptocurrency there are many types of NFTs. For the Wine Industry using a utility NFT would meet there needs.
Want to create an NFT? We at Redite have made it simple to create a utility NFT go to www.getredtie.com and try it.
About the Author:
President, Redtie International.
Wine Maker Tasting Room NFT Cryptocurrency NFTs Utility NFTs Blockchain Fraud cybersecurity Marketing Promotion Sales Revenue
QR Codes are everywhere, they are on labels, packaging, business cards, and painted on buildings. QR Codes simplify the way consumers access information. When scanned it will open a webpage or trigger an action like; send a text, show a video, or tell a story. The possibilities for using QR Codes are endless. All of today’s smartphones have a built-in scanner so scanning a QR Code is simple.
Your bottle is your roving billboard, it represents your brand, your product, and about you. Adding a QR Code to your label is easy and gives almost endless options on engaging your consumers.
About QR Codes:
QR is short for Quick Response; they work just like barcodes at the supermarket and consist of black squares and dots which represent pieces of information.
Scanning a QR Code With A Smartphone:
It’s simple. Open the camera on your smartphone like you're taking a picture, point it at the QR Code “don’t take a picture” your camera will automatically scan the QR code. It’s that simple.
Give it a try, scan this QR Code and it will bring you to the Wine Industry Network home page.
Three Use Cases for Using QR Codes:
It’s a very typical situation where a consumer is at the grocery store, they pick up something for dinner then go searching for a bottle of wine. They are having fish and decide to look for White Zinfandel or Sauvignon Blanc. So many choices on the shelf but a catchphrase on a bottle next to the QR code catches their attention. The catchphrase says “Best with Fish scan to see our recipe”. Curious the consumer scans the QR code, reads the recipe has it sent to their email, reads about your winery, and signs up to receive notifications from you.
A consumer is having a dinner party. They bring out a bottle of your wine, it’s a bottle of one of your high-end reserve wines. The catchphrase next to the QR Code says “Meet our Winemaker” the customer scans the QR code and it pops a video and the Winemaker tells a story about your wine.
You have a couple of friends over and pull out a bottle of wine. The catchphrase next to the QR Code says “Learn How to Taste Wine”. When scanned it pulls up a video that’s posted on your website on the best way to taste wine.
Some Technology behind the QR Code
If you want to put a geographical limit on where consumers can trigger an action by scanning a QR Code you can add geofencing. Geofencing only allows users within a predefined geographical area to receive a response when scanning a QR Code. As an example, there’s no point in giving someone a free tasting if they live 2,000 away from your Vineyard.
You can track the number of people who went to your website by scanning your QR Code.
QR codes are everywhere, they are the gateway for customers to get to know more about you, your products, buy from you, and build consumer loyalty. You can use QR Codes in many creative ways, the possibilities are almost endless. Don’t limit the QR code to your bottle include them to your brochures and tasting room menus. Give it a try and you'll be pleasantly surprised with the result.
About the Author: Steve Knaebel, President, Redtie International
If you’re a Winery and you don’t have a YouTube channel you need to start one. Here’s Why:
Video attracts attention and is processed by your brain 60,000 times faster than text. Overall 65% of people are visual learners, a one minute video equals around 1.8 million words. Video is a simple and effective way for people to absorb large amounts of content quickly.
YouTube is the number one search on Google:
Videos Are Easy To Create: Today’s technology makes it simple to create and publish videos. It can be as simple as using a cell phone or taking video and editing it with an online tool and post to YouTube.
Video creates a level of familiarity with your brand, products, and reputation. Watching a video builds trust and engagement. The more personal and spontaneous the video the better.
You own the content and viewers on your YouTube Channel mean revenue. Leverage the content you have and regularly post new content. As a YouTube influencer, your channel will be paid by promoters and advertisers.
Video has been around for a long time and it is no longer an option to a marketing program, it’s essential. Customers wanting to get to know you and your products expect it. It’s the best way to see you without talking with you in-person.
It’s Builds Your Contact List:
Encouraging viewers to subscribe, turn on notifications, and leave feedback. It gives you a way to connect with and viewers while building your contact list.
Keep It Fun and Engaging:
Many Youtubers start contests to keep viewers engaged and coming back. Contests get a lot of attention. The easiest contest is to give something away. There are tools available that support YouTube giveaways. Go to YouTube and watch some to the hundreds of the how-to videos and pick a giveaway strategy that works for you.
Make it Your 2020 Goal:
If you don’t already have one getting started on YouTube can be scary. However, the benefits of being on YouTube outweigh the downfalls. Video content can reinforce your branding efforts and show off your business expertise and is a great way to entertain, educate, and connect with people.
About the Author: Steve Knaebel, President, Redtie International.
A VideoText is A video clip attached to a text message.
Some Examples:
Types of Video Messaging:
For Example:
The Compelling Benefits of Texting
Wineries are in hyper drive rethinking their marketing and outreach strategies in an effort to stay competitive to meet sales targets. Typically, wineries use email as the tool of choice to communicate. Times have changed and this tried and true method of emailing just isn’t good enough to keep customers engaged.
The majority of Americans use text to stay in contact with friends, family, and colleagues
Smartphone users spend 22% of their time on their phone texting but only 10% of their time using email
Next to talking with someone, sending a text message
is the most effective way to communicate
Consumers Prefer Texts:
Most consumers prefer texting over almost all other forms of communication. This is why they like it:
1) Takes seconds to read a text
2) Messages are short and to the point
3) Easy to respond
4) Messages are organized by phone number
5) Some messages contain links to read more
Mobile numbers rarely change but email addresses change with the seasons. Consumers change their email addresses to avoid all that spam.
Best Practices:
1) Messages should be short and personal
2) Always send customers back to your website, social media or a link to a video
3) Give them something for opting-in, like a discount
4) Send messages only during business hours
5) Encourage a response by asking a question
6) Don’t send more than 1 to 2 messages a week
7) Focus on your best customers
Make It Your 2020 Goal:
With the slowdown in the wine industry and predicted flat sales in 2020 it’s a good time to evaluate implementing texting for your winery. With little planning on an opt-in strategy, creating message content, texting is easy to add to your existing marketing strategy and you’ll be surprised with the results.
About the Author: Steve Knaebel is the President of Redtie International.
Learn more about Steve @ https://www.linkedin.com/in/steveknaebel
Clevertech specializes in delivering innovative solutions across the entire packaging line, since 1987. We manufacture high & low level depalletizers, lane dividers, case packers, carton erectors, partition inserters, as well as high and low level palletizers, and stretch wrappers. Our custom engineered solutions are flexible, built to last and we provide the most comprehensive range of container and package handling systems to increase efficiency, and reduce labor. Our award-winning portfolio of fully integrated line solutions includes equipment to automatically dip bottles in wax for a high end finish, conveyors and accumulation, as well as pallet handling, AGV’s and warehouse systems.
Clevertech’s meticulous attention to detail is evident in the equipment we engineer, design, and build in Italy, where it is assembled, and fully tested for the FAT to ensure the customer receives the highest quality and performance standards. Our unmatched FAT practices reduce installation and start-up time.
We proudly serve a wide range of industries worldwide: wine & spirits, food & beverage, home care, pet food, personal care sectors, e-commerce, container manufactures, and more.
With an extensive network of international subsidiaries including a robust after-sales support system in the USA, Clevertech is committed to providing exceptional sales and service support to our global clientele 24/7.
Title | Name | Phone | Extension | |
---|---|---|---|---|
Area Sales Manager | Beth Zarnick‑Duffy | b.zarnick@clevertech-group.com | 239-301-4445 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Clevertech North America | 16311 Domestic Ave, Ste 100, Fort Meyers | Florida | United States of America | 33912 |