5281 California Ave. Suite 220, Irvine, California, United States of America, 92617
Summer can be a challenging time for wineries, thanks to logistical issues like heat affecting shipping and customers’ busy travel schedules. These challenges can present opportunities for creative solutions to maintain sales momentum and engage customers in unique ways. Here are some strategies to help your winery thrive during the summer season.
Customers are generally hesitant to order wine in the summer due to concerns about heat damage, and wineries are often hesitant to ship in the heat due to quality concerns, understandably. Providing reliable, heat-proof shipping options can reassure them and boost sales. Be sure to clearly note shipping times and temperature solutions upfront to ensure a smooth customer experience.
See more of our tips for shipping in the summer here.
Families traveling with kids are looking for activities that everyone can enjoy (check out Wine Glass Marketing’s article on the case for Kids and Dogs). Organize events that cater to families, making your winery a summer destination for visitors with children. If you’re concerned about the kids bothering your 21+ only guests, create a special family zone away from the 21+ only area. It’s also perfectly fine to clarify that only well-behaved kids are welcome.
Curate a “Summer Survival Kit” that includes your wines and other summer essentials.
Many families and groups travel during the summer, staying in vacation rentals. Collaborate with vacation rental properties and travel agencies to offer exclusive deals and experiences. Partnering with these businesses can introduce your wines to new customers and create memorable experiences.
Offer virtual tastings and wine education classes to engage customers who cannot visit in person. Virtual experiences allow you to reach a broader audience, including those who are traveling or prefer to stay home during the heat of summer.
Maximizing sales during the slower summer months requires creativity and an understanding of your customers’ needs. By implementing outside-the-box strategies, your winery can boost sales and build stronger relationships with your audience.
Built to drive more revenue, automate marketing, increase club member retention, nurture customer relationships, and scale your business while saving time and money.
🛒 eCommerce Built for Wine
🍷 Modern Wine Club Tools
🛍️ Seamless Point of Sale
💻 Drag-and-Drop Website Builder
📅 Reservations & Event Management
📧 Automated Marketing & SMS Integrations
📦 Segmented Bulk Fulfillment
📊 Smart Inventory Tracking
🤝 Fast Support
The wine industry deserves better tech—and that’s why Corksy was born.
In 2021, our team at BrandClick (a digital marketing and dev agency) noticed a major gap: winery DTC platforms were outdated, clunky, and hard to use. After dozens of conversations with winery owners and managers, it was clear: wineries needed a more modern, flexible solution built with their real-world needs in mind.
We built Corksy to fix that.
After over a year of development and deep collaboration with wineries across the country, Corksy launched in 2022: a streamlined, powerful platform that brings wine clubs, eCommerce, POS, reservations, CRM, and marketing into one clean interface.
Today, wineries of all sizes—from boutique brands to large enterprise wineries—trust Corksy to scale their DTC operations with speed and simplicity.
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Locations | Address | State | Country | Zip Code |
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Corksy | 5281 California Ave. Suite 220, Irvine | California | United States of America | 92617 |