💡 Smart strategy: Use POS and ecommerce data to go beyond emails—send a birthday treat to their dog on National Pet Day, offer first dibs on Chardonnay to Chard lovers, or surprise loyal fans with personalized perks that actually feel personal.
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How Wine Tech Is Reshaping the Way We Sell
April 23, 2025
For a long time, “wine tech” was just a buzzword. Now? It’s the differentiator.
At this year’s Wine Sales Symposium, the agenda is stacked with conversations on consumer trends, marketing performance, and DTC growth. But woven through all of it is a bigger shift: wineries are leaning into technology—not as an afterthought, but as a strategic advantage.
Let’s break down the areas where smart wineries are seeing the biggest returns—and where Corksy clients are finding real traction.
🧾 POS: More Than Just a Payment Terminal
Your point of sale should be more than a transaction tool—it should be the beginning of a long-term relationship. Smart POS systems collect customer data (what they tasted, what they loved, how often they visit), making it easier to personalize future experiences in person and online.
At the Corksy booth, we’ll be demoing our modern POS—designed specifically for wineries. Simple for your team, powerful behind the scenes.
💡 Tip: If your POS isn’t helping you sell more wine, it’s not doing enough.
🍇 Wine Clubs: From Shipment to Storytelling
The most successful wine clubs today don’t just ship wine—they build communities. Personalized tiers, flexible options, curated add-ons, and perks that extend beyond the bottle are now expected. Tech makes it all possible behind the scenes.
📘 Check out our Wine Club Playbook for a deep dive into building clubs that convert and retain.
💡 Modern insight: Clubs that feel “one-size-fits-all” are the first to see churn. Start small, personalize often.
📦 Fulfillment: Don’t Let Logistics Kill Loyalty
Shipping may not be glamorous, but it’s where your brand shows up on someone’s doorstep. Errors, delays, or clunky tracking can undo all the good you’ve done. With the right tools and integrations, fulfillment becomes seamless—even during peak season. Corksy’s tools and native integrations simplify everything—batching, bundling, address correction, heat holds—can save time and prevent costly mistakes.
🎥 Watch our Wineshipping Webinar to see how wineries are streamlining logistics and elevating customer experience.
✨ Personalization: It’s the New Expectation
We all know the feeling of being “just another customer.” With modern CRM and marketing tools, your winery doesn’t have to treat anyone that way. Personalization can (and should) happen at every stage—from email flows to club perks to website prompts.
📊 Data: Make It Useful, Not Just Available
Collecting data is easy. Using it well is what separates good wineries from great ones. Whether you’re tracking conversion rates, club churn, or SKU performance, the key is having clean, accessible insights that drive better decisions.
🎉 Events: Local, Virtual, and Everything in Between
Wineries are getting creative with how and where they connect with customers. Hosting pickup parties in local markets, creating virtual tasting packs, and building event-based wine experiences are all easier with the right tools in place.
💡 Pro tip: Tag members by location or tier to target the right people for your next event, whether it's in Sonoma or across the country.
Why it matters: Events drive loyalty—but only when they're well-attended and aligned with your audience.
🛒 Ecommerce: Fast, Frictionless, Mobile-First
We don’t need to tell you that today’s shopper is mobile. But we do need to say this: if your site isn’t fast, modern, and easy to check out from, you're losing sales. The right ecommerce tools make it painless—for your customer and your team.
📸 We’ll be showing live examples of mobile-first winery sites built with Corksy at the booth—swing by to take a look.
➡️ Reminder: A frictionless site isn’t just about conversions—it’s about brand trust.
🍷 Let’s Talk Tech, Sales, and the Future of Wine—In Person
We’ll be at the Wine Sales Symposium on May 14 in Sonoma with demos, client stories, and plenty of ideas to share.
📍 Come find the Corksy booth
🗓️ May 14, 2025 | Sonoma, CA
👋 Say hello, get a demo, or just talk through your current sales setup
🎯 Walk away with ideas you can implement tomorrow
We’d love to meet you, hear what you’re working on, and show you what’s new in the world of modern winery tech. See you in Sonoma!
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Sell more wine with Corksy, the all-in-one DTC platform.
Built to drive more revenue, automate marketing, increase club member retention, nurture customer relationships, and scale your business while saving time and money.
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🛒 End-to-End eCommerce
🍷 Wine Club Management
🛍️ Point of Sale
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⏱️ Reservations & Events Tool
🔁 Marketing Automation
🗃️ Inventory Management
📦 Segmented Bulk Fulfillment
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About Us
In 2021, BrandClick, a digital marketing/software development agency, noticed a significant gap in the DtC wine platform space while working with wineries on their marketing initiatives. After multiple conversations with winery owners and managers, the BrandClick team discovered that the wine industry was lagging in the digital space, with no comprehensive solution to help wineries maximize their growth potential while remaining compliant.
The team conducted extensive research into the existing platforms and spoke with wineries to better understand the challenges and obstacles they faced. To address these challenges, the BrandClick team developed Corksy, an all-in-one solution for wineries of all sizes to grow their DtC sales. Corksy would provide a simple, yet robust and holistic platform that would be intuitive, flexible, and responsive to the needs of wineries. They leveraged the latest technology and worked closely with wineries to create a solution to meet their unique needs and help them grow their business.
Developed for over a year, and launched in 2022, Corksy helps wineries across the country achieve their growth potential with a seamless, integrated solution that connects wine club management, eCommerce, tasting room, and event sales into a single CRM system, allowing wineries to manage their business with great efficiency and effectiveness.
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