Irvine, CA — Corksy, the modern DTC platform built for wineries, is proud to announce that Jose Pria has joined the team as Vice President of Client Experience. Pria brings nearly eight years of leadership from WineDirect, where he served as VP of Customer Success, helping some of the industry’s most recognized wine brands optimize their direct-to-consumer operations.

In his new role at Corksy, Pria will lead all facets of client experience, including onboarding, support, and long-term client success, with a focus on delivering the personalized, proactive service that today’s wineries expect. His deep knowledge of the DTC wine landscape and his passion for helping brands thrive will play a key role as Corksy continues its mission to help wineries sell more wine through modern tools and exceptional support.

“I’m excited to join a company where the client experience is woven into the DNA of the business,” said Jose Pria. “Corksy isn’t just a software company—it’s a team of people truly committed to making wine DTC more innovative, more effective, and more client-focused.”

Corksy’s CEO, Hayden Monarch, welcomed the addition of Pria to the leadership team.

“Jose brings an unmatched level of experience and empathy to the wineries we serve. His background and values align perfectly with what we’re building at Corksy—a platform that doesn’t just promise better results, but delivers them with care, speed, and clarity.”

As wineries continue to evolve their DTC strategies, the demand for personalized support and streamlined experiences is only growing. With Jose Pria on board, Corksy is doubling down on its commitment to be the most client-centered platform in the wine industry.

📍 Meet Jose at the Wine Sales Symposium
Jose and the Corksy team will be attending the Wine Sales Symposium on May 14. Visit the Corksy booth to say hello, learn more about what’s new, and see firsthand how Corksy is helping wineries grow their DTC sales.

About Corksy

Corksy is a modern direct-to-consumer (DTC) platform built exclusively for the wine industry. Designed to drive more revenue and deliver exceptional customer experiences, Corksy offers a full ecosystem of technology, services, and marketing channels that help wineries grow. From customizable e-commerce and point-of-sale systems to powerful wine club tools, CRM, and website management, Corksy empowers wineries of all sizes to simplify operations and sell more wine. 

For more information, visit www.corksy.io.

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