For more than 25 years, eCELLAR has focused exclusively on helping wineries grow their direct to consumer business. Our team combines deep expertise in database technology and winery hospitality, giving wineries the tools they need to manage customer relationships and increase sales.

Many of the most respected wineries in Napa Valley, Sonoma, and beyond rely on eCELLAR because we pair a powerful DTC platform with high touch client support. Data migration, training, and product development are all handled by our in house team, allowing us to work closely with clients and deliver solutions that support real winery operations.

A Complete DTC Platform

eCELLAR connects every part of your direct to consumer business through one unified customer record.

Our platform supports tasting room POS, mobile sales, eCommerce, wine club management, reservations, marketing campaigns, and real time multi location inventory. Advanced search and segmentation tools allow wineries to quickly identify opportunities based on purchase history, visitation patterns, and customer behavior.

The result is a system that helps wineries create more personalized guest experiences while streamlining daily operations.

Security and Reliability

Security is foundational to the eCELLAR platform. eCELLAR is annually validated as PCI Level 2 Compliant by a Visa approved Qualified Security Assessor and supports modern payment technologies including EMV chip cards, contactless payments, Apple Pay, and Google Pay.

For wineries looking to modernize their DTC operations while maintaining a foundation of reliability and service, eCELLAR delivers the technology and partnership they need to succeed.

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