Not gonna lie. I’d never thought about it in quite that way.
But when I got to talking with a friend this week about his work building social media content at a well-known winery, I wondered why it took me so long to connect the dots.
Between a winery’s DTC data, that is, and their social media content.
Here are a few ideas we’ve been brainstorming, to describe what I mean.
The examples will be different for every winery, but you get the idea. Social media content in light of DTC data is a different (and maybe new) lens to apply. You’re bound to uncover some opportunities you hadn’t seen before.
If your winery already has this covered, good for you!
But if you don’t, and you’d like to start connecting the dots, please be in touch. We can help.
I look forward, as always, to your questions and ideas —
Thank you,
Cathy
Enolytics is very happy to announce our latest DTC integration, with OrderPort.
That brings our total ecosystem of DTC data partners to seven, reflecting our years-long commitment to collaboration that helps to "raise all boats" of wine businesses regardless of size.
The OrderPort integration is especially poignant, for two reasons in particular.
One, OrderPort appeals to small and medium-sized wineries. Enolytics cut our teeth on wineries of this size from the beginning, as we rolled out and fine-tuned the software according to their feedback. It was when we solidified our approach to pricing, where smaller wineries pay less, larger wineries pay more.
And secondly, the new leadership at OrderPort are long-time colleagues and friends, namely Jim Agger as CEO (formerly with WineDirect and a key collaborator in the WineDirect x Enolytics DTC reports) and Lailand Flaherty as VP of Marketing (formerly with Caymus, Lailand was an advocate and power user of Enolytics' software, establishing herself as the "source of truth" for that brand's data).
Between them, Jim and Lailand understand very well which levers of Enolytics to pull that will help their wineries to succeed.
"Now more than ever, data is essential to a winery's health and growth, and we're committed to equipping our winery partners with the most powerful tools available," Lailand said. "That's why we're thrilled to advance our partnership with Enolytics, one of the industry's leading data intelligence platforms. Together, we're ensuring wineries have the insights they need to thrive in a competitive, rapidly evolving market."
We look forward to working with the OrderPort environment, and to empowering wineries of all sizes with the technology to punch well above their weight.
Thank you,
Cathy, +1.702.528.3717
First, let me say Thank You, so much, for your positive feedback to last week's Enolytics 101 post about how to make money using wine data.
Actionable steps. Tangible results. That's the goal.
This week, we're taking it even further and making it super (super) easy for you to access the information you need to sell more wine using your data.
We've eliminated "lack of time" as a reason not to do this.
How?
We've pre-populated ENO PRESET CAMPAIGNS, and they're right there in the Bookmarks section for any Enolytics user to pull up, using your winery's own data.
We're starting with TWENTY preset campaigns. Every time you click on any of them, the report will populate with your own updated data, based on your customers' buying behaviors.
Here are some examples of the reports that address pain points we hear from wineries every single day:
We've set up a "slider" tool with a default of seven days, which reflects new data since your last review. You're now queued up with a regular process of weekly check-ins. So even if someone at the winery spends one hour a week reaching out with the customers listed in these reports, you'll stay on top of the game.
And you'll be doing more than what eighty percent of wineries currently do.
Best of all, you'll sell a lot more wine.
What if you miss a week? No worries. Just slide the window to ten or fourteen days, and the reports will refresh accordingly, then and there.
We're making it as simple as possible to use wine data to make more money. We've set up the processes, and made them easy to access.
Now it's up to you to communicate with your customers, and execute.
Already an Enolytics user? Great! Please check out the bookmarked preset campaigns, and let us know what you think.
Not yet an Enolytics user? Please be in touch, and let's get you going. It's never been easier.
I look forward to that.
Thank you,
Cathy, +1.702.528.3717
It’s where the rubber meets the road.
Making money, that is, through a winery’s own data.
Is it possible? And is it actually happening right now?
Yes, it is. And yes, it is.
Let me describe four recent examples, and then offer some considerations about the “how-to” logistics that can help you do it too.
EXAMPLE ONE
A winery that is newly working with Enolytics experimented with the software for two weeks. They focused on “micro” offers, that yielded high AOV within highly targeted and specific audiences. They ran three campaigns, and we helped them to measure the results.
HOW TO:
EXAMPLE TWO
A winery created a flash sale, targeted to non-passive and retired customers, who are not members of their wine club, and haven’t purchased in the last two months or more. They sent a text campaign to 2600 people which led to sales of more than $11,000.
HOW TO:
EXAMPLE THREE
Another winery offered end-of-vintage Chardonnay. They narrowed their audience to customers who have purchased recently, and they segmented that list according to Wine Club and non-Wine Club members. In their next “pass” the winery segmented geographically, according to the customers’ proximity to their warehouses in different parts of the country. This hyper-segmentation led to sales of more than $11,400 within 48 hours.
HOW TO:
EXAMPLE FOUR
A third winery received a 100-point wine review on a particular SKU that they had offered for sale to their DTC audience in six-bottle packs. They created a special offering to customers who had bought that wine in the past, and invited them to purchase the SKU one bottle at a time.
HOW TO:
I love the creativity of these offers, and how well they reflect the personality and style of the wineries and the people “behind the scenes.”
Most of all, I love how these wineries have become empowered by both the data and the technology that makes it possible to act on their creativity.
You’ve got ideas too, I’m sure. How can we help to make them possible? We’d love to try.
As always, be in touch anytime with questions or ideas.
Thank you,
Cathy, +1.702.528.3717
Just yesterday, more than 500 wineries received a DTC "Success Guide" in their Inboxes, courtesy of Silicon Valley Bank's Wine Division. Enolytics is proud to have contributed our computational power to process and decode a redacted set of SVB survey data, in support of Rob McMillan and his team's creation of the first-ever Success Guide.
If you responded to the SVB DTC survey this year, the Success Guide was SVB's way to say Thank You for participating.
We're saying Thank You, too, for your part in Enolytics' ongoing efforts to enhance the wine industry's "leveling up" through technology and data analytics in particular. Whether you're using our software, or you're an ENO Insights participant, or we're helping you migrate from one DTC system to another, or you're interested in our wine data literacy course, or you've expressed your interest in some other way... Thank you.
It all helps. And the business of wine is getting better because of it.
Please drop me a note if you have questions or feedback. I'd be glad, as always, to hear them.
Cathy
It's the first of its kind, and you get to have a front row seat.
Wine data literacy + AI.
It's a course created by the Harvard Data Science Review, where I'm proud to serve on the Advisory Board. We'll be piloting the course live in Switzerland in just a few weeks, and registration is open now for the half-day online learning experience.
We'll be building that mini-course into a week-long version available on demand. So even if you can't join on June 24, there will be more chances coming up.
I can imagine some questions you might be having, such as why is Harvard so interested in the wine industry?
I wondered the same thing tbh.
These are world-class data scientists and AI specialists, and no, their "day jobs" are not in wine. I'm the outlier in that regard, offering boots-on-the-ground perspective from Enolytics about the applications of data analytics in our industry.
It's just that they love wine - like, really love wine - and they believed me when I said I thought data literacy (as I wrote about last week) is a critical skill for our industry moving forward.
So I'll kick off describing what we've learned at Enolytics the past five years. Then Hamit Hamutcu of IADSS will teach about data science and Miguel Paredes will turn to AI applications in wine.
Please register here if you're interested. You are welcome to join, and I'd be happy to see you there / virtually.
Please drop me a note with any questions, or message me directly at 702.528.3717. I'd love to hear your thoughts and feedback, and incorporate your suggestions into our work moving forward.
Thank you, as always -
Cathy
We first wrote about the phrase "data literacy" a few years ago, in 2021, to announce our creative partnership with Valerie Logan and The Data Lodge.
The phrase has picked up currency since then, and you may have heard it dropped into conversations particularly about AI.
I've come to believe that data literacy is one of the most important skillsets that the wine industry can adopt, as we navigate the rapidly changing landscape of technology and data analytics. I'll share more about Enolytics' efforts on this front soon, including a widely available course dedicated to wine data literacy.
In the meantime, let me ask you a few questions.
I'd sincerely like to know your answers to these questions. It's become all the more important since that first Enolytics 101 on the topic back in 2021, and we'd like to continue our advocacy for it now and into the future.
What does that look like, to you?
Please drop me a note, or engage with our posts over on LinkedIn, or message me directly at 702.528.3717. I'd love to hear, and incorporate your suggestions into our work moving forward.
Thank you, as always -
Cathy
Let's talk about the elephant in the room of the wine industry right now.
I'll just name it: Anxiety.
There's anxiety not only about problems and solving them, but anxiety also about whether we can solve them. And if we can solve them, there's anxiety about whether we'll be empowered TO solve them. And how.
Anxiety is the undercurrent that I'm hearing right now, as I listen to pain points and problems that wineries are wrangling with.
That's understandable. The sand seems to be shifting beneath our very feet. Beneath all of our feet.
Yet we do know about some proactive measures that can help with feeling anxious at work, such as breaking down tasks and setting realistic goals.
In my work world - using data and analytics to sell more wine - the anxiety right now at wineries seems to be concentrated in two areas: finding the next wine consumers, and preventing Wine Club attrition.
Here are ten specific tasks that Enolytics makes possible, in order to address the anxiety around both of those challenges:
The good news is that you already have the data. You own it. The very good news is that our technology just makes it more possible to put that data to work.
To sell more wine.
To find more customers.
To address and reduce anxiety about the future.
The first step is to start. If you aren't already using Enolytics, let's schedule a conversation. If you are already using Enolytics, let's schedule a workshop so that you can cross some of these tasks off the list, and see better results.
Let's show the elephant in the room the way out.
Thank you!
Cathy
Exciting news to share with you today!
Wineries using Offset Partners for DTC can now power up their data with Enolytics.
Offset has been an incredible partner as we've built the integration, and we are very excited about this new relationship. Thanks to the help and patience of our winery beta testers, our full integration with Offset has just gone LIVE.
Wineries can now turn their data into clear insights that support smarter marketing, better segmentation, and data-backed decisions.
What This Means for Wineries Using Offset:
Deeper customer insights
Identify demographics, top buyers, lapsing members, and sales trends by region in just a few clicks.
Centralized reporting
No more manual exports. View all of your key metrics in one intuitive dashboard, and create custom reports that update with our date picker!
Smarter segmentation
Build targeted campaigns based on actual behavior, not guesswork.
Faster, clearer decisions
Visual dashboards give sales, marketing, and leadership teams instant clarity and our filters allow you to drill into the specific insights you want.
Included in Your Enolytics Subscription:
Full access to our DTC Enterprise analytics platform
Daily and weekly performance reports
Weekly Data Quality Reports
Unlimited tailored strategy sessions
On-demand support via Robin, our 24/7 help portal
Unlimited Round Tables and Master Classes
Unlimited user licenses for team-wide access
Why it matters:
This partnership isn’t just about connecting tools. It’s about helping wineries grow and thrive through smarter, more confident use of their data.
Curious what this could look like for your team? Let’s take a look together.
PS If you know of a winery that could benefit from Enolytics, we'd love to meet them. As a Thank You, we'll send you a $500 referral fee when they sign up for an annual subscription. Just reply to this email, or reach me directly here, and we'll take care of the rest.
Thank you!
Lisa
Who's in?
A week from today, that is, at the Wine Sales Symposium in Santa Rosa, produced by the Wine Industry Network.
Will you be there too? Let us know! We'd love to meet up.
Michelle and Lisa, two very friendly faces you may have already met or heard from, will be staffing the Enolytics booth, at number 209.
They're talking with wineries on a daily basis, and they've got their finger on the pulse of your most pressing concerns.
Like migrating smoothly to a new platform. And using segmentation to create highly targeted campaigns. And how to reduce Wine Club churn.
Are those things on your mind too? Good. Come talk with Michelle and Lisa. They've got suggestions for action steps you can take right away.
Chris and I (and Robin!) are here for back up too. Reach out any time.
And enjoy the show next week in Santa Rosa!
Thank you, as always --
Cathy
We empower wineries to thrive, by leveraging the data that is already yours.
Our love for wine, and especially for the people of wine, drives these foundational principles of Enolytics.
The wine industry is battling serious headwinds right now. We need to do business differently in order to survive. Enolytics’ software analyzes wineries’ first-party data to address the industry’s most significant pain points, including revenue growth, Wine Club retention and increased profitability.
It’s a fact: Data-driven wine businesses thrive. It is no longer only the wealthiest or the largest wineries who can afford to be data-driven. Enolytics’ software is within every winery’s budget regardless of size or scale.
Enolytics cultivates an ecosystem of powerful data sources from every sales channel, to provide 360-degree visibility about wineries’ own data, their business health and consumer behavior. We further enhance the data in order to provide granular visibility into consumer demographics. We also provide predictive analytics and forecasting tools that empower marketers, CFOs and owners alike.
Data is only as powerful as its application. Enolytics’ world-class consulting and support fill the gap, where necessary, for wineries. Our strategic advice is information by the technology itself (machine learning, AI, predictive analytics) and by our humane, boots-on-the-ground experience in the industry.
Enolytics’ technology is nothing like the wine industry has ever seen. It is robust and secure at all levels. Smaller and medium-sized wineries typically haven’t had the resources (of people or budget) to dedicate to data or technology. But our software levels the playing field. SMEs have just as much “fire power” as the big wineries.
Enolytics cultivates a community of data-minded leaders, super users and super-users-in-training. Our partnerships also fuel thought leadership reports, webinars and conference presentations.
Money Back Guarantee. See Terms for More Details.
Title | Name | Phone | Extension | |
---|---|---|---|---|
No contacts found |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Enolytics | , Atlanta | Georgia | United States of America | 30306 |