The latest release of SNAPSHOT, Enolytics’ industry-wide report on winery performance, went live over the weekend. We release it on the first day or two of every month, for an up-to-the-minute reading of how our industry is weathering the current storms.
It’s FREE to access — you can find it here — and it’s our way of contributing important information about DTC wine data across the country.
How is YOUR winery doing, compared to your peers?
There’s a quick and easy way to find out.
While the industry-wide report is FREE for all to access, we are now offering a customized benchmarking report where you can compare your winery’s performance against an anonymized cohort of your peers.
1 Define Your Own Cohort.
Tell us the parameters of the wineries you want to measure against, namely the Region or AVAs, and your Average Bottle Price. Just click over to this form and fill in the information.
2 Select Your Cadence.
Tell us how often you’d like to receive your report. We release them at the beginning of every month. One report costs $250, or you could receive the next six months of reports for $1000.
3 See Your Winery’s Performance Against Your Peers.
Here are the metrics you will see within your cohort’s parameters: Net Sales Growth. Volume Growth. Average Order Value (AOV) for POS, Club and Website. Wine Club Signups, Attrition and Growth.
Information is knowledge. Personalized information — based on your own winery’s parameters — is powerful information you can work with.
Let’s start today.
Get Started with Your Benchmarking Report →
Thank you!
Cathy and Chris. (And Robin too.)
Co-founders, Enolytics
Imagine if your salespeople could look into a crystal ball before every guest visit to the Tasting Room, before every outbound sales call, and before every email or text they send.
Imagine if the crystal ball could tell them answers to questions like this:
1 - The customer’s last sale, and the cadence of their purchases.
What was their most recent purchase, and in which channel? Who was the last sales associate they interacted with, and when? Are there any flags or signals to their purchasing patterns you should know?
2 - The arc of their Club membership.
When did they join? Has their membership been consistent? Did they upgrade? Downgrade? Customize shipments? Do they ever buy outside the Club?
3 - The bottom line of sales outreach to this customer.
Which wine exactly should I pitch to this customer, and why? How many bottles should I suggest they buy? How much money will this make? What “hooks” does the customer respond to?
Imagine if your sales team had access to this kind of information, about every single customer, before every single outreach.
Imagine the sales and revenue that your winery would generate, when your salespeople are empowered with this kind of information about every single customer.
It’s possible. It’s already happening.
There’s no crystal ball required. Just Enolytics.
Ready to give it a try for yourself? Our ROI Guarantee means that there is literally no cost or risk to you to trying it out.
Drop us a line to get started, or ask me any questions. My email is cathy@enolytics.com
Thank you!
Cathy and Chris. (And Robin too.)
Co-founders, Enolytics
Dutton-Goldfield did it. Why can’t you?
No reason at all!
Ed Thralls, the General Manager at Dutton-Goldfield Winery in Sebastopol, led his team to significant improvements in their Wine Club performance.
Here’s how they did it, in three key steps.
1. Stop attrition before it happens.
Anticipate churn by leaning into member data, and counteract changing consumer behavior, declining traffic, and higher attrition trends.
The result? 16.5% decrease in Club attrition!
2. Prioritize relationships through a Membership Success program.
Shift to a metric based on lifetime value and long-term relationships.
The result? Membership tenure and Club member lifetime value are both up by 7.8%!
3. Check out Ed’s unique “Retention Ladder” that visualizes Dutton-Goldfield’s Relationship Management program inside our newly-released case study, available now!
Check out our new Club Retention Case Study here!
We’re ready, whenever you are, to give Enolytics a try for your winery too. You can see the same kind of results, and we’ll be right there beside you all along.
The best part? It’s at no cost to you to try it out. More info about our ROI Guarantee is below.
See for yourself!
Register for our ROI Guarantee, and see your data within Enolytics.
Warm regards,
Cathy Huyghe
Co-founder & CEO, Enolytics
What To Do Next: Actionable Takeaways from Our Fall Club Webinar
In last week’s Enolytics webinar, three industry DTC pros dropped best tips on making the most of your Fall wine club shipment. Here’s a summary—short and sweet!—with thanks to April Enos from Joseph Phelps, Nadia Kinkade from PEJU, and Ed Thralls from Dutton-Goldfield.
Audit data quality before club processing. Identify missing phone, email, address, or name data, and clean records up front rather than discovering gaps mid-processing. Thank you, April!
Check default shipment acceptance rates by club tier. Do this at budget time and again right before the Fall shipment. If acceptance is slipping, revisit whether the wine offerings still match what each tier’s customers actually want. Thank you, Nadia!
Adopt a structured retention workflow, not ad hoc outreach. Predict → Prepare → Reach Out → Take Action → Record Disposition → Follow Up → Learn → Predict Again, with special attention to new members in their first 90 days, the highest-risk window. Thank you, Ed!
These are best practices… but do they sound hard to do? They ARE hard to do, honestly, if you’re working with your data manually. The power of Enolytics, however, makes these tasks manageable and well within reach.
See for yourself!
Register for our ROI Guarantee, and see your data within Enolytics.
There’s no cost to try. There’s no risk to you. It’s an easy lift to get started. Let’s get you onboard so that your Fall club shipment (and all of OND) runs smoothly and more profitably.
We’re here to help.
Warm regards,
Cathy Huyghe
Co-founder & CEO, Enolytics
Event Type: Webinar
Location: Pacific Time
Date: 7/9/2026 — 11:00 AM to 12:00 PM
Fall wine club season is closer than you think.
Fall is coming. And with it, one of the biggest revenue opportunities of the year: Wine Club season.
You've been thinking about it. Maybe you're already planning. And somewhere in the back of your mind, there's a question that keeps coming up.
Am I making every shipment count?
That's exactly what we're going to talk about.
Join us for this FREE webinar: Turn Your Data Into Dollars: Use Data to Maximize Your Fall Club Season
Here's what you'll walk away with:
How to identify your best club opportunities before the season starts
Practical ways to reduce churn and keep your best members
How to personalize your outreach so it actually lands
Strategies to maximize sales before, during, and after your fall release
These aren't theoretical. They're things you can put to work immediately.
Fall club season rewards the wineries who are prepared. We'd love to help you be one of them.
We just released the newest Enolytics Snapshot — our free, monthly look at how the DTC wine industry is actually performing, right now, in real numbers.
Here are three smart tips that caught our attention this month.
Tip #1: Focus on Value per Visit
Don't wait for volume to recover. The wineries holding their ground aren't selling more bottles — they're selling smarter. Look at your Average Order Value and ask where you have room to move it: through bundling, through tiered offerings, through staff training on upselling. Pricing power is a skill. Practice it now, while the market is teaching you to.
Tip #2: Treat your Tasting Room Pipeline as the Urgent Priority it is
May's data showed signups outpacing attrition for positive net club growth of 0.5% — proof that conversion works when the ask is made consistently. Since you can't always control foot traffic, control what happens when guests do arrive. Audit your club invitation process. Is every guest receiving a warm, genuine invitation to join?
Tip #3: Mine your Existing Customer Data before Chasing New Visitors
The Last 12 Months trend shows the industry is stabilizing, not deteriorating — which means your existing customer base is worth more right now than it may appear. Work it accordingly. There is so much low-hanging fruit of sales opportunities that Enolytics surfaces for you every time you look, within your very own database.
Start there. Heck, LIVE there! Your sales till grow, guaranteed.
Peek at the SNAPSHOT page, and right away you’ll notice the WISE Triple Score. It's smart. Actionable. Born from boots-on-the-ground experience.
That’s exactly why we love working with WISE, and why we’re inviting you to our next webinar, Wine Sales Multiplier: Top Tips from WISE x Enolytics — Wednesday, June 17 at 11 am PST.
What happens when two of the wine industry's sharpest businesses on sales and data get in the same room? You get content — and action steps — like this.
Whether you want to grow your DTC sales, understand your customers more deeply, or find that extra edge in a market that isn't giving anything away for free — this conversation is for you.
It's free. You don't need to be a current customer to attend. And it might be the multiplier your wine sales have been waiting for.
We'd love to see you there.
As always, thank you for reading —
Cathy
Event Type: Webinar
Location: Pacific Time
Date: 6/17/2026 — 11:00 AM to 12:00 PM
What happens when two of the wine industry's sharpest minds on sales and data get together? You get this webinar. Whether you're looking to grow your DTC sales, better understand your customers, or just find that extra edge in a competitive market, this conversation is for you. Don't miss the insights that could be the multiplier your wine sales have been waiting for.
From the Desk of Michelle van der Lugt…
Getting someone to join your wine club is a win.
First, good for you!
Now... What happens next?
That’s a new challenge. It’s where real connection is either built or lost.
Our data shows that long-term loyalty often depends on what happens in the first 7 to 10 months. The wineries seeing the best retention rates are the ones asking thoughtful questions early and communicating with intention.
Here are the kinds of questions that Enolytics helps wineries to answer, to help maximize retention:
When do most members leave, and does it vary by club tier?
How many shipments have they skipped?
Are they still buying outside the club?
What kind of buyer are they, and what wines do they actually prefer?
What kind of demographics make up your club today?
This information isn’t just helpful to know. They’re signals that show you who’s still engaged, who’s slipping away, and who’s at risk of leaving.
If you aren’t tracking the answers to these questions within your very own wine club membership, it’s hard to know what’s working and what isn’t.
We’d love to show you a clearer picture of your club and your customers, and more importantly, help you act on it.
If you're curious to see your own data through this lens, schedule some time here and we’ll set you up with a quick demo using your numbers. You’ll be able to spot exactly who to check in with and where to focus next.
We’re excited to work with you on this, and show you very direct “wins” with your own data.
Thank you!
Michelle
Don't guess whether Enolytics is worth it. See it for yourself.
Try it now, at zero cost.
Book Now
Most winery teams do not need more data.
They need a clearer way to use the data they already have.
That has always been the goal of Enolytics: to help wineries find real opportunities to sell more wine.
To save time, too, and to understand what is happening in their DTC business.
Now we are taking that one step further with our ROI Guarantee. Before asking you to make a long-term commitment, we want you to see what Enolytics can do with your own data.
Book Now
During the trial period, your team gets access to the platform, support from our team, and the chance to run real campaigns around real revenue opportunities.
We introduced the ROI Guarantee because we know winery teams are under pressure right now. Time pressure. Budget pressure too.
And we know that adding another tool is not a small decision.
We do not want you to guess whether Enolytics is worth it. We want you to see it for yourself.
The ROI Guarantee is also a reflection of how we think about partnership.
We believe technology should come with real support.
We believe more wineries should be able to use their data with confidence.
And we believe enough in Enolytics to stand behind the results.
If you have been curious about Enolytics, this is the perfect time to learn more.
Thank you,
Michelle
I have a confession to make.
I eavesdropped.
Meaning, I listened in on customer calls that Chris has been having lately, to tune in on how wineries who work with Enolytics are making the most of their data.
Here are three examples from Enolytics users, with three of their favorite ways to use data.
Another way of seeing this?
Three new visions for making your wine data work for you too.
Have a look.
1. “This is just like printing money, right? You don’t really have to do much for this except say yes, I’m going to do it again.”
That’s the beauty of automation, with data-based winery campaigns in particular.
Start with the task you want to execute. We help you identify the task, set it up, test it, refine it. Then set it in motion, and you’re off and running.
2. “You don’t know how much time that’s going to save me.”
For real. How much time do you spend creating, and then recreating, the same reports? How much time do you spend pulling up a particular piece of information? How much time do you spend segmenting your customer database, to try to narrow down the right audience for a particular offer?
Instead of recreating the same reports, Enolytics lets you bookmark them. Which means you save the template then, anytime you open up the template, the report is populated with your own, refreshed data.
Instead of searching for information, just ask Robin (our AI agent) where to find it. She’ll send you right there.
Instead of manually segmenting audiences, either ask Robin to show you how or else choose one of our “Sell More Now!” audiences that are already ready.
3. “This is my favorite thing in the world, the email domain filter tool. This tool right here just makes my life so much easier.”
Can you imagine manually working through every email address in your customer database, to try to figure out a customer’s professional industry and whether or not they’re a good candidate for corporate gifting?
We’ve seen this happen again and again. IYKYK. It makes my head hurt.
In Enolytics we put the technology to work for you. We identify a customer’s likely professional industry based on their email address, and match it up with that industry’s likelihood of corporate gifting. Non-profits? Not so much. Law firms though, and financial services? Ding ding.
That’s the pattern here, of all three points today: time savings, smart technology, and automating tasks.
Letting the tools do what they’ve been designed to do.
You have the data. We have the tools. Let’s match everything up, and set you up to succeed.
We’re here for it. Let me know if you have any questions.
Still not sure? Check out our ROI Guarantee. Yes, that means what you think it means. You try out Enolytics. We’re guarantee you’ll see the ROI.
You have literally nothing to lose.
Thank you, as always, for reading and for your interest —
Cathy