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The Elephant in the Wine Room, and What to Do About It
Let's talk about the elephant in the room of the wine industry right now.
I'll just name it: Anxiety.
There's anxiety not only about problems and solving them, but anxiety also about whether we can solve them. And if we can solve them, there's anxiety about whether we'll be empowered TO solve them. And how.
Anxiety is the undercurrent that I'm hearing right now, as I listen to pain points and problems that wineries are wrangling with.
That's understandable. The sand seems to be shifting beneath our very feet. Beneath all of our feet.
Yet we do know about some proactive measures that can help with feeling anxious at work, such as breaking down tasks and setting realistic goals.
In my work world - using data and analytics to sell more wine - the anxiety right now at wineries seems to be concentrated in two areas: finding the next wine consumers, and preventing Wine Club attrition.
Here are ten specific tasks that Enolytics makes possible, in order to address the anxiety around both of those challenges:
- Segmentation
- Hyper-segmentation
- Reconnection campaigns
- Routine campaigns (and best practices)
- New channel opportunities
- Wine Club risk of leaving
- Use of the Guest account in the Tasting Room
- Benchmarking
- Goals
- Budgets
The good news is that you already have the data. You own it. The very good news is that our technology just makes it more possible to put that data to work.
To sell more wine.
To find more customers.
To address and reduce anxiety about the future.
The first step is to start. If you aren't already using Enolytics, let's schedule a conversation. If you are already using Enolytics, let's schedule a workshop so that you can cross some of these tasks off the list, and see better results.
Let's show the elephant in the room the way out.
Thank you!
Cathy
About
We empower wineries to thrive, by leveraging the data that is already yours.
We believe that data generates revenue, and that it is the deciding factor between wineries who succeed and those who do not.
Our love for wine, and especially for the people of wine, drives these foundational principles of Enolytics.
Empowering Wineries to Survive
The wine industry is battling serious headwinds right now. We need to do business differently in order to survive. Enolytics’ software analyzes wineries’ first-party data to address the industry’s most significant pain points, including revenue growth, Wine Club retention and increased profitability.
Empowering Wineries to Thrive
It’s a fact: Data-driven wine businesses thrive. It is no longer only the wealthiest or the largest wineries who can afford to be data-driven. Enolytics’ software is within every winery’s budget regardless of size or scale.
Data-Informed Change
Enolytics cultivates an ecosystem of powerful data sources from every sales channel, to provide 360-degree visibility about wineries’ own data, their business health and consumer behavior. We further enhance the data in order to provide granular visibility into consumer demographics. We also provide predictive analytics and forecasting tools that empower marketers, CFOs and owners alike.
Strategic Advice
Data is only as powerful as its application. Enolytics’ world-class consulting and support fill the gap, where necessary, for wineries. Our strategic advice is information by the technology itself (machine learning, AI, predictive analytics) and by our humane, boots-on-the-ground experience in the industry.
World-Class Technology
Enolytics’ technology is nothing like the wine industry has ever seen. It is robust and secure at all levels. Smaller and medium-sized wineries typically haven’t had the resources (of people or budget) to dedicate to data or technology. But our software levels the playing field. SMEs have just as much “fire power” as the big wineries.
Thought Leadership
Enolytics cultivates a community of data-minded leaders, super users and super-users-in-training. Our partnerships also fuel thought leadership reports, webinars and conference presentations.
Leverage your own data to grow your business faster.
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