Atlanta, Georgia, United States of America, 30306

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Wine Data Literacy: Is This Our Most Important Skillset for the Future?

We first wrote about the phrase "data literacy" a few years ago, in 2021, to announce our creative partnership with Valerie Logan and The Data Lodge.

The phrase has picked up currency since then, and you may have heard it dropped into conversations particularly about AI.

I've come to believe that data literacy is one of the most important skillsets that the wine industry can adopt, as we navigate the rapidly changing landscape of technology and data analytics. I'll share more about Enolytics' efforts on this front soon, including a widely available course dedicated to wine data literacy.

In the meantime, let me ask you a few questions.

  • Do you consider yourself "data literate"?
  • Do you use data regularly in your role in the wine world?
  • What would you like to know more about, when it comes to data?

I'd sincerely like to know your answers to these questions. It's become all the more important since that first Enolytics 101 on the topic back in 2021, and we'd like to continue our advocacy for it now and into the future.

What does that look like, to you?

Please drop me a note, or engage with our posts over on LinkedIn, or message me directly at 702.528.3717. I'd love to hear, and incorporate your suggestions into our work moving forward.

Thank you, as always -
Cathy

Data Literacy The Data Lodge

About

We empower wineries to thrive, by leveraging the data that is already yours. 

We believe that data generates revenue, and that it is the deciding factor between wineries who succeed and those who do not.

Our love for wine, and especially for the people of wine, drives these foundational principles of Enolytics.

Empowering Wineries to Survive

The wine industry is battling serious headwinds right now. We need to do business differently in order to survive. Enolytics’ software analyzes wineries’ first-party data to address the industry’s most significant pain points, including revenue growth, Wine Club retention and increased profitability.

Empowering Wineries to Thrive

It’s a fact: Data-driven wine businesses thrive. It is no longer only the wealthiest or the largest wineries who can afford to be data-driven. Enolytics’ software is within every winery’s budget regardless of size or scale.

Data-Informed Change

Enolytics cultivates an ecosystem of powerful data sources from every sales channel, to provide 360-degree visibility about wineries’ own data, their business health and consumer behavior. We further enhance the data in order to provide granular visibility into consumer demographics. We also provide predictive analytics and forecasting tools that empower marketers, CFOs and owners alike.

Strategic Advice

Data is only as powerful as its application. Enolytics’ world-class consulting and support fill the gap, where necessary, for wineries. Our strategic advice is information by the technology itself (machine learning, AI, predictive analytics) and by our humane, boots-on-the-ground experience in the industry.

World-Class Technology

Enolytics’ technology is nothing like the wine industry has ever seen. It is robust and secure at all levels. Smaller and medium-sized wineries typically haven’t had the resources (of people or budget) to dedicate to data or technology. But our software levels the playing field. SMEs have just as much “fire power” as the big wineries.

Thought Leadership

Enolytics cultivates a community of data-minded leaders, super users and super-users-in-training. Our partnerships also fuel thought leadership reports, webinars and conference presentations.

Leverage your own data to grow your business faster.

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Enolytics , Atlanta Georgia United States of America 30306

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