Enolytics is very happy to announce our latest DTC integration, with OrderPort.
That brings our total ecosystem of DTC data partners to seven, reflecting our years-long commitment to collaboration that helps to "raise all boats" of wine businesses regardless of size.
The OrderPort integration is especially poignant, for two reasons in particular.
One, OrderPort appeals to small and medium-sized wineries. Enolytics cut our teeth on wineries of this size from the beginning, as we rolled out and fine-tuned the software according to their feedback. It was when we solidified our approach to pricing, where smaller wineries pay less, larger wineries pay more.
And secondly, the new leadership at OrderPort are long-time colleagues and friends, namely Jim Agger as CEO (formerly with WineDirect and a key collaborator in the WineDirect x Enolytics DTC reports) and Lailand Flaherty as VP of Marketing (formerly with Caymus, Lailand was an advocate and power user of Enolytics' software, establishing herself as the "source of truth" for that brand's data).
Between them, Jim and Lailand understand very well which levers of Enolytics to pull that will help their wineries to succeed.
"Now more than ever, data is essential to a winery's health and growth, and we're committed to equipping our winery partners with the most powerful tools available," Lailand said. "That's why we're thrilled to advance our partnership with Enolytics, one of the industry's leading data intelligence platforms. Together, we're ensuring wineries have the insights they need to thrive in a competitive, rapidly evolving market."
We look forward to working with the OrderPort environment, and to empowering wineries of all sizes with the technology to punch well above their weight.
Thank you,
Cathy, +1.702.528.3717
We empower wineries to thrive, by leveraging the data that is already yours.
Our love for wine, and especially for the people of wine, drives these foundational principles of Enolytics.
The wine industry is battling serious headwinds right now. We need to do business differently in order to survive. Enolytics’ software analyzes wineries’ first-party data to address the industry’s most significant pain points, including revenue growth, Wine Club retention and increased profitability.
It’s a fact: Data-driven wine businesses thrive. It is no longer only the wealthiest or the largest wineries who can afford to be data-driven. Enolytics’ software is within every winery’s budget regardless of size or scale.
Enolytics cultivates an ecosystem of powerful data sources from every sales channel, to provide 360-degree visibility about wineries’ own data, their business health and consumer behavior. We further enhance the data in order to provide granular visibility into consumer demographics. We also provide predictive analytics and forecasting tools that empower marketers, CFOs and owners alike.
Data is only as powerful as its application. Enolytics’ world-class consulting and support fill the gap, where necessary, for wineries. Our strategic advice is information by the technology itself (machine learning, AI, predictive analytics) and by our humane, boots-on-the-ground experience in the industry.
Enolytics’ technology is nothing like the wine industry has ever seen. It is robust and secure at all levels. Smaller and medium-sized wineries typically haven’t had the resources (of people or budget) to dedicate to data or technology. But our software levels the playing field. SMEs have just as much “fire power” as the big wineries.
Enolytics cultivates a community of data-minded leaders, super users and super-users-in-training. Our partnerships also fuel thought leadership reports, webinars and conference presentations.
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