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Run Your Own Race for Wine DTC, Even When It's Hard
"Run your own race."
I grew up playing a lot of sports and I used to love hearing this advice. The runners all around me did their thing - rabbiting out to a quick start, say, or teammates sticking together shoulder-to-shoulder on a narrow trail so no competitor could pass them - but my focus was on the strategy Coach and I had determined ahead of time.
Running your own race works. Which is why I love the metaphor as a theme of the latest DTC report from WineDirect in partnership with Enolytics. Download it now.
Here are two ways that businesses who work with Enolytics are running their own race regardless of the competitors around them. You'll find their stories in the report.
Micro-Segmentation. Leah and Tom at Cépage Direct To Consumer Strategies micro-segment customer lists and purchasing patterns, putting data to optimal use in order to engage with customers at a deeper level. And sell more wine for their winery clients.
Coaching Sales Associates. Sweet Cheeks Winery in Eugene, Oregon literally wins awards for their Tasting Room experience. Looking at individual performance data helps leadership coach their sales team and build a culture of feedback for achieving the best possible results. It's working.
These are the best races for these businesses to run.
What's your best race? And how can we help you get there?
Download the latest report. Drop me a note anytime. We'd love to help.
Thank you, as always, for reading and for your support -
Cathy
cathy@enolytics.com
+1.702.528.3717
About
We empower wineries to thrive, by leveraging the data that is already yours.
We believe that data generates revenue, and that it is the deciding factor between wineries who succeed and those who do not.
Our love for wine, and especially for the people of wine, drives these foundational principles of Enolytics.
Empowering Wineries to Survive
The wine industry is battling serious headwinds right now. We need to do business differently in order to survive. Enolytics’ software analyzes wineries’ first-party data to address the industry’s most significant pain points, including revenue growth, Wine Club retention and increased profitability.
Empowering Wineries to Thrive
It’s a fact: Data-driven wine businesses thrive. It is no longer only the wealthiest or the largest wineries who can afford to be data-driven. Enolytics’ software is within every winery’s budget regardless of size or scale.
Data-Informed Change
Enolytics cultivates an ecosystem of powerful data sources from every sales channel, to provide 360-degree visibility about wineries’ own data, their business health and consumer behavior. We further enhance the data in order to provide granular visibility into consumer demographics. We also provide predictive analytics and forecasting tools that empower marketers, CFOs and owners alike.
Strategic Advice
Data is only as powerful as its application. Enolytics’ world-class consulting and support fill the gap, where necessary, for wineries. Our strategic advice is information by the technology itself (machine learning, AI, predictive analytics) and by our humane, boots-on-the-ground experience in the industry.
World-Class Technology
Enolytics’ technology is nothing like the wine industry has ever seen. It is robust and secure at all levels. Smaller and medium-sized wineries typically haven’t had the resources (of people or budget) to dedicate to data or technology. But our software levels the playing field. SMEs have just as much “fire power” as the big wineries.
Thought Leadership
Enolytics cultivates a community of data-minded leaders, super users and super-users-in-training. Our partnerships also fuel thought leadership reports, webinars and conference presentations.
Leverage your own data to grow your business faster.
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