Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical to stay up to date with trends in the wine industry. If you want to effectively catch the attention of your target market, you should consider these 5 things about your wine packaging for your upcoming vintage and beyond.  

A wine bottle (and its packaging) is the first touch point that a consumer has with your brand. Thoughtful consideration of every aspect of your wine packaging allows you to communicate your brand identity, provenance, product information, and the rationale behind the product in a way that is meaningful to your target audience.

A customer looks at a shelf, they choose a wine variety, such as a cabernet, but they are an inexperienced consumer and have little wine knowledge that can help them choose further than that.

So, where do customers look now?

To glass packaging, and to label design. These two elements can make a bottle stand out when faced with a continually growing and expanding plethora of options. When done well, they can generate intrigue, effectively convey your brand story to the consumer, and encourage engagement with your product.  In an ever-changing consumer environment, here are 5 considerations that will assist you in accounting for consumer preferences, and provide you an outlet to convey your brand effectively to the market.

1. Value-Driven Wines

Consumers are looking for quality wines at a lower price point. One way to communicate better value to the consumer is through a compelling brand story, and premium cues in the wine labels and packaging. We have many different stock wine bottles, providing an effective and straightforward way of obtaining glass wine bottles. This is a perfect opportunity to engage with your more inexperienced customers who are looking for consistency and quality, but often at lower price points.

2. Minimalist Designs

When executed well, minimalist designs convey an element of elegance and luxury. It can represent a certain beauty and character of the wine, and that sometimes simplicity is best when consumers can be confused by wine jargon. Choosing a wine bottle style is important, in order to complement the minimalist design and provide a consistent look with your label and branding. 

3. Price

While some consumers are looking to spend less for their wine, the market is now becoming millennial-driven, and high-income millennials are expected to become the largest segment of wine consumers.

One impact that the wine industry is seeing post-Covid is a higher spend from customers, and millennial consumers in particular have a desire to splurge, but on fewer, higher-quality products. Putting consideration into how you can communicate sophistication and elegance through your bottle packaging is key. Heavier, more luxury bottle designs will appeal to this segment of consumers who are willing to spend more on discretionary items and experiences, matching the quality of the wine inside.

4. Modern Wine Labels

With the shift of wine consumers to millennials comes a significant market opportunity to modernize the industry. There is a trend towards contemporary styled labels – more progressive in design, attention to detail in finishes, and an increase in ‘discoverable’ elements for the customer to explore. Consumers are taking their visual cues from the quality of the label design, as well as other quality cues such as the winery, region, or variety. A modern design will communicate a more appealing product to certain consumers, particularly with wines at a higher price point.

5. A Return to Retail

While there is no doubt that the direct-to-consumer e-commerce industry is going strong, it is still important to invest in a good experience for retail shoppers. It is important to stay relevant to the consumer across multiple touch points. As the pandemic slows down, and consumers are becoming less concerned about staying home, retail shopping is starting to increase. 

Consumers enjoy the experience of going into a physical retail store and physically browsing through the range, thus it is important for your wine to have shelf appeal. This can be done through attractive labels, both in sight and touch. Texturizing the label is an innovative way to catch the eye of consumers, and if the label feels good quality, consumers will think the wine is too.

Global Package Stocks Trending Glass Packaging Brands

Global Package is located in Napa, California and Raleigh, North Carolina. We have an experienced team to provide the best custom bottles sourced from worldwide factories. We also provide stock bottles, custom shippers, glass decoration, pewter labels, and closures for the wine and spirits industry. When it comes to providing custom and specialty bottles and packaging, Global Package leads the way in finding solutions to provide a comprehensive and attractive outcome that sets a brand apart.

Please contact our team with any queries you may have about our products or services. Fill out our contact form, email us at sales@globalpackage.net, or call us at 707 224-5670. 

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