Encourage sales to the customers and others who are on your mailing list.

One of the important things to get the most out of your promotions is to promote them well. Make sure that your past customers know about your sales offerings for the different seasons. As well as promoting these offerings at the winery, put the information about your offerings in your newsletters and send information on the sale to past and possible customers by email, phone, or any other way you can think of.

1. Offer sale prices on different wines at different times. Send a list of the wines you are selling at special prices during different months of the year. That way, your customers and potential customers will know when their favorite wines are on sale.

2. Offer discounted or free shipping on any wine bought during certain months, days, or weeks. This encourages your customers and others to buy and save on shipping.

3. Offer special pricing on wines that won a medal in a wine contest or were chosen as a wine of the week or month, by either the winery or a local newspaper.

4. Send an email or letter to the top 25% of your customers thanking them for their support of your winery and wines. And including a discount for a certain amount of time.

5. If you have wines that you want to move quickly, offer a Buy One Get One Free promotion to your best clients. To make this offer sound more important let the recipients know that this offer is only being offered to a special group of customers.

These are just a few ways to encourage customers to buy. More in the future.

A tip of the glass from me to you!

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