502 E Whitmore Avenue, Modesto, CA, United States of America, 95358

www.g3enterprises.com

800-321-8747

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Making Your Wine More Saleable

There are many, many wineries that consumers may visit throughout the U.S. and Canada (not to mention Europe, South America, South Africa, etc.) so why should wine drinkers or guests visit your winery? 

That is a question that each and every person who works in the winery should be able to answer, from the cellar workers to the office staff, from the salespeople to the tasting room staff, and anyone else who is in any way connected to the winery.

Ask your winery employees to provide you with lists of reasons (let’s say 10 to 20 reasons) why consumers should visit your winery. Also, make your own list.

The reasons can have everything or nothing to do with the wines. They may include the features that make your winery stand out or it may be:

  • Beautiful garden
  • Parklike setting
  • An interesting building
  • History of the building
  • History of the winery
  • The history of the generations that have owned the winery
  • Cheerfulness of the tasting room staff
  • Tour of the cellar
  • The fact that the owner/winemaker may be available to greet and talk with guests
  • The quality of the wines (of course)
  • Interesting varietals that guests can not taste at other wineries
  • Great restaurant
  • A beautiful patio where guests can sit, relax and taste wine
  • Unusual way the winery was founded
  • A different type of location
  • The great hospitality the guests receive from everyone connected with the winery.

Think about what makes your winery different or unique from others in the same area. Why does your winery stand out from the crowd of wineries around you? The most important of all the things I have mentioned is how guests are treated. Are they made to feel welcome, interesting, fun, and likable people? Are they complimented on their taste?

Tell me what is different about your winery, I would love to hear it. I can be reached at E@inshortmarketing.com.

wine-sales

About

Located in Modesto, California, G3 Enterprises was founded by the third generation of the Gallo Family with the vision of expanding services and increasing productivity to better serve the wine and spirits industry. With more than four decades of experience, we deliver results while building partnerships with our customers and suppliers.

While our VISION is to be the supplier of choice, our MISSION is to be a leader in providing integrated solutions for our beverage and ag industry partners by delivering quality packaging products and supply chain services. Our employees leverage G3's proven experience and diverse portfolio to provide creative solutions that enable our customers' success.

We offer exclusive products and services in the following areas:

  • Diam Cork, Caps, and Capsules
  • Custom Label Printing
  • Bottle Etching and Decorating
  • 3rd Party Logistics services 
  • Transportation(Rail, Trucking, etc.)
  • Ag Services (ag hauling, feeds & pomace)
  • Glass Distribution
  • Petainer One-Way Kegs
  • Aluminum Cans
  • Processing Equipment
  • Packaging Equipment

 


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G3 Enterprises 502 E Whitmore Avenue, Modesto CA United States of America 95358

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