101 2nd Street, Suite 120, Petaluma, CA, United States of America, 94952
Millennials aren’t just a passing trend in the wine market; they’re the future. But if wineries want to capture this generation’s loyalty, they need to rethink how they show up.
It’s not about chasing fads or gimmicks. It’s about removing friction, making wine more accessible, and delivering meaningful experiences.
Accessibility matters
Whether it’s clear labeling, pricing transparency, or digital presence, Millennials want to understand what they’re drinking without needing a sommelier on hand. They expect brands to meet them where they are — online, on mobile, and on their terms.
Ease is expected
From simplified purchasing options to user-friendly websites, anything that creates unnecessary complexity becomes a barrier. A seamless path from curiosity to checkout can be the difference between a sale and a lost customer.
Experience is everything
Millennials prioritize purpose and connection. They want to know the story behind the wine, engage with authentic brands, and be part of something meaningful. That doesn’t just mean offering tastings. It means offering moments they’ll remember, both in-person and online.
Millennials are ready to be loyal customers if you meet them with the accessibility, ease, and experience they expect.
To hear more of Zane Stevens' thoughts on how to capture the millennial market, check out his full-length article here.
For over 35 years, Heffernan Insurance Brokers has been an integral part of the wine industry's fabric, evolving in tandem with our cherished wine country community. Our enduring dedication and robust partnerships with leading insurance carriers have established us as the premier choice for wineries and vineyard operators.
Our Expertise:
Our Coverage Solutions (for a comprehensive list, please visit the Products & Services tab):
At Heffernan Insurance Brokers, we're not just in the business of insurance; we're part of the wine industry's ongoing story of excellence and resilience.
Title | Name | Phone | Extension | |
---|---|---|---|---|
Debra Costa | debrac@heffins.com | (707) 789-3051 | ||
Katie Olsson | kateo@heffins.com | 707-789-3044 | ||
Rene Sprague | renes@heffins.com | 707-789-3058 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Heffernan Insurance Brokers | 101 2nd Street, Suite 120, Petaluma | CA | United States of America | 94952 |