Ashland, OR, United States of America, 97520
It would be so much easier if, after tasting the wines, your guests would immediately decide to purchase wine from you. Unfortunately, it is rare (although it does happen) that your guests will taste a few wines and say: “We will take three cases. How much do we owe you?”
Many times, guests will ask questions, which, while they may not sound like it, show their interest in purchasing. It is important for tasting room staff to be aware that the questions the guests ask or the comments they make can directly lead to a sale. Some questions or comments are positive and easy to read. For example:
1. “This wine is amazing!”
Agree with the guest and start thinking in terms of a case sale or more.
2. How many cases of this wine do you have left?
This may mean that they are trying to figure out how much to buy now or if there will be any left when they come back again in a month. Or they could be trying to decide whether they should take one case or two.
3. Do you ship out of state?
The answer is, hopefully, yes. Then ask them a couple of questions to make sure you can ship to their state. If you do not or cannot ship to their state suggest that you pack it for them so they can take the wine on the airplane.
If your guests ask questions about the wine, production, or medals the wines have won, it is a good sign that they are interested in the wine. They may also mention special events that are coming up in their family (birthday or anniversary or wedding).
If you would like a copy of my handout on buying signs, please drop me an email at E@inshortmarketing.com.
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Title | Name | Phone | Extension | |
---|---|---|---|---|
Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |