Ashland, OR, United States of America, 97520
Feeds
Are You Doing Everything You Can for Your Guests?
If you want to increase your sales and ensure that guests who visit your winery for the first time want to come, think of the small things that make the difference between a good visit and a great visit.
When your guests walk in the door, do you let them know that you are pleased to see them?
Are you smiling at them as you welcome them? There is nothing that makes people feel more welcome than a genuine smile. Even if you are not particularly enamored with the guests, they should not know that. Perhaps they had a bad experience at the last winery they went to and they are not over it yet. No matter what, your demeanor should be pleasant and cheerful.
Do you let your guests know that you are interested in them? Do you give your guests a chance to talk about their lives, knowledge of wine, or any other subject they bring up? Some people just want someone to talk to. If they want to talk, let them.
You can slide a sentence or two about each wine as you are pouring it. In some cases, you can sell more wine by talking about it less.
Do you encourage them to add themselves to your mailing list, so they can find out about special events that they would like, or new wines that are coming out?
If you have the time, do you walk your guests to the door and tell them how much you enjoyed their visit?
There is so much you can do to make your guests’ visit to your winery a memorable experience and one that will encourage them to buy wine, tell their friends about your winery and bring them back for another visit.
It costs nothing to be nice and can allow you to sell more wine.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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