Ashland, OR, United States of America, 97520
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Encouraging Your Followers to Buy
Encourage sales to the customers and others who are on your mailing list.
One of the important things to get the most out of your promotions is to promote them well. Make sure that your past customers know about your sales offerings for the different seasons. As well as promoting these offerings at the winery, put the information about your offerings in your newsletters and send information on the sale to past and possible customers by email, phone, or any other way you can think of.
1. Offer sale prices on different wines at different times. Send a list of the wines you are selling at special prices during different months of the year. That way, your customers and potential customers will know when their favorite wines are on sale.
2. Offer discounted or free shipping on any wine bought during certain months, days, or weeks. This encourages your customers and others to buy and save on shipping.
3. Offer special pricing on wines that won a medal in a wine contest or were chosen as a wine of the week or month, by either the winery or a local newspaper.
4. Send an email or letter to the top 25% of your customers thanking them for their support of your winery and wines. And including a discount for a certain amount of time.
5. If you have wines that you want to move quickly, offer a Buy One Get One Free promotion to your best clients. To make this offer sound more important let the recipients know that this offer is only being offered to a special group of customers.
These are just a few ways to encourage customers to buy. More in the future.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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